Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.
[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]
Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).
The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).
All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.
The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.
In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).
Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.
Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.
Liver surgery is more than a little dangerous — with so many blood vessels, one wrong cut can lead to disaster. Fraunhofer MEVIS has just tested a new generation of augmented reality iPad app that could minimize those risks. The tool puts a 3D vessel map on top of live video of a patient, telling the surgeon where it’s safe to make incisions. Doctors who do need to cut vessels can predict the level of blood loss and remove affected vessels from the map. The trial was successful enough that Fraunhofer MEVIS sees the new technology applying to surgery elsewhere in the body. If all goes well, there should be fewer accidents during tricky operations of many kinds — a big relief for those of us going under the knife.
When we tell the future children of the world that you shouldn’t judge a book by its cover, they’ll stare at their iPad and wonder what the hell a book is. Does that old fart mean an app? When we tell them to scratch our back and we’ll scratch theirs, they’ll wonder why are we even talking to each other in IRL. And when we say close, but no cigar… well, actually even I have no idea why that ever made sense.
Apple’s iPad business, which is supposed to be its second mega-business, has already hit the wall as far as growth is concerned.
Last quarter, Apple reported sales of 14.6 million units, a 14% drop on a year-over-year basis. On the company’s earnings call, Apple’s execs said that if you look at the actual sell through of the iPad, and factor in channel inventory changes, then it was down 3%.
Part of the reason the iPad business fell is that Apple didn’t roll out a new version of the iPad last quarter. In the June 2012 quarter, it was introduced the high-resolution iPad which boosted sales. With no new model of the iPad, sales lagged in comparison.
However, last year Apple wasn’t selling the iPad Mini. The $329 iPad Mini should have provided enough of a lift to offset the lack of a new iPad model.
This isn’t just a one-off bad quarter. If you look at the trend, you can see that growth is in a general nose dive for the iPad. Analyst Gene Munster says the reason the iPad business is weaker than expected is that the market is “becoming more price sensitive than we previously expected.” In other words, consumers are buying cheaper tablets from Apple’s rivals.
For why that’s troubling for Apple, check out Henry Blodget’s take here…
drag2share: Microsoft Is Down 8 Percent As The World Realizes The Windows Business Has Collapsed (And Probably Isn’t Coming Back)
Microsoft is down 8% pre-market this morning.
The stock has been doing worse and worse since the company released earnings. Initial reaction to the release sent the stock down 2.5%. Then it was 5%, then 6% … and now it’s down 8%.
Microsoft’s Windows business is finally feeling the effect of the collapse of the PC industry, and the failure of Windows 8 to slow the iPad.
drag2share: Massive Tumblr Security Flaw Requires Everyone On iPhone, iPad To Change Their Password (YHOO, AAPL)
Tumblr has asked all users of its app on iPhone and iPad to change their password and download an update of the social blogging software in order to cure a security flaw. The news came in a very brief blog post by the company that did not explain the extent of the security breach.
Tumblr did say in a footnote that passwords could be “‘Sniffed’ in transit on certain versions of the app.”
The flaw was reportedly discovered by a reader of The Register, who had been asked to screen apps for his corporate employer. The unnamed employee tested popular apps on the company’s wifi network, and found that password logins were being transmitted in a plain-text, non-encrypted way — and therefore were entirely visible to anyone clever enough who wanted to see them.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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