Mobile continues to eat up an ever greater share of online video viewing.
According to Ooyala’s latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago.
Tablets accounted for the greater share of online video viewing, at 6% of online video hours. This statistic is impressive considering that the installed base of smartphones substantially outnumbers that of tablets. Nearly as many smartphones were sold in the first quarter of this year, as tablets have been sold since the introduction of the iPad in 2010.
Long-form video continues to account for a substantial proportion of mobile video viewing. The percentage of time spent watching videos longer than 10 minutes was 53% and 52% on smartphones and tablets, respectively.
Publishers are eager to see mobile video take off, as it is one of the few bright spots in mobile monetization.
iPad: Painting your walls requires a commitment. You have to choose from thousands of colors, figure out how much you’ll actually need, spend hours doing the work, and hope it all turns out well. ColorSnap Studio takes some of the guesswork by digitally painting your walls and calculating what you’ll need to get the job done.
ColorSnap Studio comes with a variety of features, but digitally painting your walls makes the download worthwhile. Choose a color from the color selector, take a photo of the room you want to paint (or use an existing one), and paint the room with your finger. While you won’t get the most precise results with your finger and an iPad screen, ColorSnap Studio intelligently blends the paint color with the wall to show you what to expect should you actually do the job yourself. When you’ve committed to a color, the app can calculate how many cans of paint you’ll need based on a few simple measurements.
You can download ColorSnap Studio right now for your iPad. We’d like to see an Android tablet version and one that works on smartphone, but obviously a larger screen helps when digitally painting a wall.
ColorSnap Studio (Free) | iTunes App Store
BlackBerry CEO Thorsten Heins said, “In five years I don’t think there’ll be a reason to have a tablet anymore.”
He believes we’re going to carry around a single device that powers all our other screens. That since device is going to be a smartphone in his opinion, and therefore tablets are going to be totally irrelevant.
He also says, “Tablets themselves are not a good business model.”
Perhaps the wheels fall off this thing, and it disappears from existence in five years. We doubt it.
The reason the iPad sells well, despite being slightly redundant, is that people like to have dedicated gadgets. People don’t want one device to power everything.
When we think of BBC iPlayer use on mobile devices, we most often picture someone catching up on dramas with their smartphone during the commute home. Not anymore: newly available March stats from the Beeb reveal that tablet viewing has overtaken phone viewing for the first time. The difference is slight — tablets are only 200,000 requests ahead, at 41 million — but it’s enough to suggest that many now prefer bigger screens when they’re away from a computer or TV. While the broadcaster hasn’t directly explained the change in demographics, it’s not hard to see a possible explanation based on viewer habits. The BBC notes that most tablet-bound iPlayer users watch TV, and most iPlayer TV time overlaps that of traditional viewing, when audiences are more likely to be at home with the larger devices at hand. If you’re one to curl up on the couch to watch Panorama on an iPad or Android slate, then, you may just be part of a growing trend.
Apple has bought WifiSLAM, a company providing indoor mobile location services, which lets people figure out their location inside a building using the strength of its Wi-Fi signals.
Indoor mobile location is a burgeoning field as more and more people use their smartphones inside buildings – with at least two Finnish companies, Walkbase and IndoorAtlas, offering their own systems for zeroing in on where they are, and a map of their surroundings.
Apple confirmed to the Wall Street Journal that it had bought the company, though it didn’t comment on the estimated $20m price tag. It said that it “buys smaller technology companies from time to time”.
WifiSLAM uses the variation in different networks’ Wi-Fi signal strengths to triangulate the user’s location. The company co-founders include a former Google staffer, and has backing from Don Dodge, who worked at both Google and Microsoft.
Walkbase has been developing its offering since 2009, and presently has an Android app offering. IndoorAtlas uses variations in the earth’s magnetic field to determine the user’s location – meaning it doesn’t rely on Wi-Fi or other data, and doesn’t need hardware.
For Apple, improving its maps offering has become increasingly important since it dumped Google’s mapping service for its iPhone and iPad products last September. That met with widespread criticism, and forced chief executive Tim Cook to issue a grovelling apology, and saw the ousting of Scott Forstall, who had been in charge of the iPhone software division, and of the head of the mapping team.
The 9.7-inch iPad’s unit sales were only up 1.8% on a year-over-year basis in the fourth quarter, says Citi, citing IDC data. In developed markets like Apple and Japan, unit sales were actually down quite a bit.
Traditionally, Blackberry has been the choice of the majorly security conscious, but the times are changing. iOS has been shaping up to be pretty secure, and has even coaxed some US government agencies to jump ship. Now a security firm in Virgina is “neutering” iPads so G men can use those too.
The report comes from Bloomberg, which says the company with the cyber-snippers is one CACI International Inc. What this “neutering” process—CACI’s own words—actually involves is anyone’s guess, but chances are it has something to do with the wireless capabilities, and maybe the camera. CACI CEO Dan Allen put it this way to Bloomberg: “It’s a neutered iPad. We’re working on how do we effectively brand it.”
According to Allen, any iPads you already see in a government leader’s hands, probably came from CACI or someone they work with. So far no one in the government has made a statement about whether or not Obama’s iPad has gotten the treatment, but it doesn’t seem unlikely. If this really takes off, you could start seeing a lot more iPads in active government service, but only if they’ve lost their fun bits first. [Bloomberg via 9to5Mac]
Kindle Leads Android Tablet Market Share (Localytics via Digital Trends)
Localytics, a mobile analytics firm, has released a report on the current global market share of Android tablet, and it spells good news for Amazon. According to the report, Amazon’s Kindle brand holds an impressive 33 percent of the U.S. Android tablet market, followed far behind by the Barnes & Noble Nook, Samsung’s Galaxy series, Google’s Nexus 7 and other devices.
Distantly behind Amazon is the Nook with 10 percent, the Samsung Galaxy series with 9 percent and Google’s Nexus 7 with 8 percent. In contrast to the others, Google’s Nexus 7 is just one device that has been around a mere six months. If this kind of growth continues for Google, it will challenge Amazon in the near future. Note: These numbers do not include other, non-Android tablet devices like the iPad, Surface or Playbook. Read >>
Global Smartphone OS Market Run By Two Companies (Strategy Analytics)
Apple’s iOS and Google’s Android combined to take over 92 percent of the global smartphone market in the fourth quarter of 2012, according to a report from Strategy Analytics.
Android secured 70.1 percent of the fourth quarter 2012 global smartphone market, while Apple’s iPhones accounted for 22 percent, leaving a mere 7.9 percent to competing platforms (poor Microsoft). In terms of overall shipments, global smartphones grew 38 percent annually from 157.0 million units in the fourth quarter of 2011 to 217.0 million in the fourth quarter last year. The full report can be found here. Read >>
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Try On New Glasses in Warby Parker's Virtual Booth
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Michael Kors is driving Macy's business into the ground
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Facebook advertising metrics and benchmarks
- Did you Google Bing too?
- See The Difference Between Victoria's Secret And Dove Models
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)