iPad

Mobile Now Accounts For More Than 10 Percent Of Online Video

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to eat up an ever greater share of online video viewing.

According to Ooyala’s latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago.

Tablets accounted for the greater share of online video viewing, at 6% of online video hours. This statistic is impressive considering that the installed base of smartphones substantially outnumbers that of tablets. Nearly as many smartphones were sold in the first quarter of this year, as tablets have been sold since the introduction of the iPad in 2010.

Long-form video continues to account for a substantial proportion of mobile video viewing. The percentage of time spent watching videos longer than 10 minutes was 53% and 52% on smartphones and tablets, respectively.

Publishers are eager to see mobile video take off, as it is one of the few bright spots in mobile monetization.

Click here to download chart and data in Excel.

Mobile's Share Of Online Video

 

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Tuesday, May 14th, 2013 news No Comments

ColorSnap Studio Digitally Paints Your House to Help Pick a Good Color

Source: http://lifehacker.com/colorsnap-studio-digitally-paints-your-house-to-help-pi-493838015

iPad: Painting your walls requires a commitment. You have to choose from thousands of colors, figure out how much you’ll actually need, spend hours doing the work, and hope it all turns out well. ColorSnap Studio takes some of the guesswork by digitally painting your walls and calculating what you’ll need to get the job done.

ColorSnap Studio comes with a variety of features, but digitally painting your walls makes the download worthwhile. Choose a color from the color selector, take a photo of the room you want to paint (or use an existing one), and paint the room with your finger. While you won’t get the most precise results with your finger and an iPad screen, ColorSnap Studio intelligently blends the paint color with the wall to show you what to expect should you actually do the job yourself. When you’ve committed to a color, the app can calculate how many cans of paint you’ll need based on a few simple measurements.

You can download ColorSnap Studio right now for your iPad. We’d like to see an Android tablet version and one that works on smartphone, but obviously a larger screen helps when digitally painting a wall.

ColorSnap Studio (Free) | iTunes App Store

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Wednesday, May 8th, 2013 news No Comments

drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

source: http://feedproxy.google.com/~r/businessinsider/~3/lzvFAUwmjwQ/android-tablets-overtake-the-ipad-2013-5

MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

May 2, 2013

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >

screen shot 2013 05 01 at 3.20.10 pm 1

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Thursday, May 2nd, 2013 news No Comments

CHART OF THE DAY: This Is A Business That Will Die In Five Years, According To BlackBerry’s CEO

Source: http://www.businessinsider.com/chart-of-the-day-macs-vs-ipads-2013-4

BlackBerry CEO Thorsten Heins said, “In five years I don’t think there’ll be a reason to have a tablet anymore.”

He believes we’re going to carry around a single device that powers all our other screens. That since device is going to be a smartphone in his opinion, and therefore tablets are going to be totally irrelevant.

He also says, “Tablets themselves are not a good business model.”

To which, we present this chart from Dan Frommer. As you can see, through three years the iPad has sold 140 million units, almost double what Apple has done with the Mac.

Perhaps the wheels fall off this thing, and it disappears from existence in five years. We doubt it.

The reason the iPad sells well, despite being slightly redundant, is that people like to have dedicated gadgets. People don’t want one device to power everything.

Chart of the day shows Apple's Quarterly Mac and iPad shipments, april 2013

 

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Friday, April 19th, 2013 news No Comments

Apple Buys Indoor Mapping Company WifiSLAM

Source: http://www.businessinsider.com/apple-buys-indoor-mapping-company-wifislam-2013-3

WiFi Slam app

Apple has bought WifiSLAM, a company providing indoor mobile location services, which lets people figure out their location inside a building using the strength of its Wi-Fi signals.

Indoor mobile location is a burgeoning field as more and more people use their smartphones inside buildings – with at least two Finnish companies, Walkbase and IndoorAtlas, offering their own systems for zeroing in on where they are, and a map of their surroundings.

Apple confirmed to the Wall Street Journal that it had bought the company, though it didn’t comment on the estimated $20m price tag. It said that it “buys smaller technology companies from time to time”.

WifiSLAM uses the variation in different networks’ Wi-Fi signal strengths to triangulate the user’s location. The company co-founders include a former Google staffer, and has backing from Don Dodge, who worked at both Google and Microsoft.

Walkbase has been developing its offering since 2009, and presently has an Android app offering. IndoorAtlas uses variations in the earth’s magnetic field to determine the user’s location – meaning it doesn’t rely on Wi-Fi or other data, and doesn’t need hardware.

Finnish mobile phone company Nokia already offers Destination Maps, an indoor mapping service.

For Apple, improving its maps offering has become increasingly important since it dumped Google’s mapping service for its iPhone and iPad products last September. That met with widespread criticism, and forced chief executive Tim Cook to issue a grovelling apology, and saw the ousting of Scott Forstall, who had been in charge of the iPhone software division, and of the head of the mapping team.

 

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Monday, March 25th, 2013 news No Comments

The iPad Business Is Collapsing (AAPL)

Source: http://www.businessinsider.com/citi-the-ipad-business-is-collapsing-2013-2

ipad mini

The strength of Apple’s iPad business is collapsing as lower priced, smaller tablets eat into sales, says Citi’s Apple analysts in a new note this morning.

The 9.7-inch iPad’s unit sales were only up 1.8% on a year-over-year basis in the fourth quarter, says Citi, citing IDC data. In developed markets like Apple and Japan, unit sales were actually down quite a bit.

The bigger iPad is being replaced by Apple’s iPad Mini, as well as the 7-inch tablets sold by Samsung and Amazon.

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Tuesday, February 12th, 2013 digital No Comments

A Security Company Is Neutering Hundreds of iPads So The Government Can Use Them

Source: http://gizmodo.com/5983017/a-security-company-is-neutering-hundreds-of-ipads-so-the-government-can-use-them

A Security Company Is Neutering Hundreds of iPads So The Government Can Use Them Traditionally, Blackberry has been the choice of the majorly security conscious, but the times are changing. iOS has been shaping up to be pretty secure, and has even coaxed some US government agencies to jump ship. Now a security firm in Virgina is “neutering” iPads so G men can use those too.

The report comes from Bloomberg, which says the company with the cyber-snippers is one CACI International Inc. What this “neutering” process—CACI’s own words—actually involves is anyone’s guess, but chances are it has something to do with the wireless capabilities, and maybe the camera. CACI CEO Dan Allen put it this way to Bloomberg: “It’s a neutered iPad. We’re working on how do we effectively brand it.”

According to Allen, any iPads you already see in a government leader’s hands, probably came from CACI or someone they work with. So far no one in the government has made a statement about whether or not Obama’s iPad has gotten the treatment, but it doesn’t seem unlikely. If this really takes off, you could start seeing a lot more iPads in active government service, but only if they’ve lost their fun bits first. [Bloomberg via 9to5Mac]

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Saturday, February 9th, 2013 news No Comments

Who’s Winning The Android Tablet Race?

Source: http://www.businessinsider.com/whos-leading-the-android-tablet-race-22013-1

Kindle Leads Android Tablet Market Share (Localytics via Digital Trends)

Localytics, a mobile analytics firm, has released a report on the current global market share of Android tablet, and it spells good news for Amazon. According to the report, Amazon’s Kindle brand holds an impressive 33 percent of the U.S. Android tablet market, followed far behind by the Barnes & Noble Nook, Samsung’s Galaxy series, Google’s Nexus 7 and other devices.

global android tablet market share

Distantly behind Amazon is the Nook with 10 percent, the Samsung Galaxy series with 9 percent and Google’s Nexus 7 with 8 percent. In contrast to the others, Google’s Nexus 7 is just one device that has been around a mere six months. If this kind of growth continues for Google, it will challenge Amazon in the near future. Note: These numbers do not include other, non-Android tablet devices like the iPad, Surface or Playbook. Read >>

Global Smartphone OS Market Run By Two Companies (Strategy Analytics)
Apple’s iOS and Google’s Android combined to take over 92 percent of the global smartphone market in the fourth quarter of 2012, according to a report from Strategy Analytics.

global smartphone os market share

Android secured 70.1 percent of the fourth quarter 2012 global smartphone market, while Apple’s iPhones accounted for 22 percent, leaving a mere 7.9 percent to competing platforms (poor Microsoft). In terms of overall shipments, global smartphones grew 38 percent annually from 157.0 million units in the fourth quarter of 2011 to 217.0 million in the fourth quarter last year. The full report can be found here. Read >>

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Tuesday, January 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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