In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).
Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.
Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.
Apple’s developers website, the site where app developers go for tools and resources to write software for Macs, iPhones, and iPads, has been down for the last few days.
Tonight, Apple confirmed the outage was due to a hack. The hacker apparently attempted to access personal information about the developers.
Traditionally, Blackberry has been the choice of the majorly security conscious, but the times are changing. iOS has been shaping up to be pretty secure, and has even coaxed some US government agencies to jump ship. Now a security firm in Virgina is “neutering” iPads so G men can use those too.
The report comes from Bloomberg, which says the company with the cyber-snippers is one CACI International Inc. What this “neutering” process—CACI’s own words—actually involves is anyone’s guess, but chances are it has something to do with the wireless capabilities, and maybe the camera. CACI CEO Dan Allen put it this way to Bloomberg: “It’s a neutered iPad. We’re working on how do we effectively brand it.”
According to Allen, any iPads you already see in a government leader’s hands, probably came from CACI or someone they work with. So far no one in the government has made a statement about whether or not Obama’s iPad has gotten the treatment, but it doesn’t seem unlikely. If this really takes off, you could start seeing a lot more iPads in active government service, but only if they’ve lost their fun bits first. [Bloomberg via 9to5Mac]
Apple still hasn’t made much of a commitment to selling into and serving big companies, at least relative to traditional corporate IT vendors like Microsoft, but Apple’s products continue to sell themselves.
British bank Barclays just placed an order for 8,500 iPads for its branch network, Matt Brian of The Next Web reports. This is believed to be the largest single order placed in the UK.
The company says it reviewed other tablet options but went with iPad because its employees insisted on it.
The bank wants to use an app called “Mortgage Brain” that was developed by a bank consortium and will allow branch employees to better serve customers.
The IR reseller who handled the iPad order says that it is seeing “increased uptake” of Apple products among other corporate clients. Apple has often talked about the “consumerization of the enterprise,” in which employees drive corporate purchases, as being a key trend driving its business. This trend shows no signs of slowing.
That such a large order was placed for iPads on the heels of the launch of Microsoft’s Surface tablet and Windows 8 doesn’t bode well for Microsoft. Microsoft now finally has a tablet in market, so when customers choose Apple or Android equipment, it’s no longer simply a matter of Microsoft not having a product to sell.
Apple says it sold three million iPad Minis and fourth generation iPads from Friday to Sunday. For some context on how impressive those sales are we’ve charted them against shipments from other tablet makers in the third quarter, using data from IDC. As you can see, only Samsung had better sales in three months than Apple had in three days.
The company’s crowing this morning focused on total iPad opening weekend sales of three million; that’s iPad mini and fourth-generation iPads combined.
And, for all we know, still-available iPad 2 sales as well. It’s a healthy number, no doubt, and one that would be the envy of Amazon and Google and Microsoft no matter what the breakdown. Still, the fact that Apple’s chosen not to be more granular—and that it didn’t sell out of what was widely believed to be a supply-constrained product—might give some pause. From the press release:
Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad-double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March.
Apple sold three million total retina iPads its opening weekend in March, but was available in only 12 countries. The iPad mini and iPad 4 were available in 34 countries at launch (and are two products, not one), so it’s not exactly an apples to apples comparison.
Again, three million tablets in three days is a lot of tablets, no question about that. But there’s enough spin here to a top up for days, which makes you wonder if the iPad mini didn’t live up to someone’s—or everyone’s—expectations. [Apple]
Update: Apple has confirmed with AllThingsD that the three million number includes only the current-generation iPad and iPad mini.
Three months can make all the difference, at least if you’re drafting estimates at Strategy Analytics. Now that we know 14 million iPads shipped in the third quarter, the analyst group believes that Apple’s tablet market share dropped from 68.3 percent in the spring to 56.7 percent in the summer. All of the shift is attributed to Android — researchers think that shipments of Google-based tablets surged from 7.3 million to 10.2 million, handing the platform 41 percent of an increasingly crowded space. It’s the “collective weight” of so many Android-reliant companies leaping into the market rather than any one of them pulling ahead, Strategy Analytics says. We wouldn’t be shocked if a few Kindle Fire HD sales played a part.
More than a few wildcards still surround the figures and their long-term impact. First is that these are estimates, not concrete results: companies like Amazon steadfastly refuse to provide shipment numbers and leave most of the final tally beyond Apple to educated guesswork. It’s also an understatement to say that the market will change dramatically before 2012 is over. Between Windows 8‘s launch, possible Nexus 7 upgrades and two new iPads, there are a lot of pieces moving on the chessboard.
Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat originally appeared on Engadget on Thu, 25 Oct 2012 20:38:00 EDT. Please see our terms for use of feeds.
Apple’s iPad mini and 4th-generation iPad didn’t arrive alone. In the company’s time-honored tradition, it has timed the FCC filings for both devices to show up alongside the products themselves. Each iOS tablet has been approved in both singular WiFi and dual cellular editions: the iPad mini has appeared as the WiFi-only A1432 as well as the A1454 and A1455 for worldwide HSPA+, EV-DO and LTE coverage, while the full-size iPad has been cleared in directly paralleled A1458, A1459 and A1460 versions. Not surprisingly, the frequency range matches that of the iPhone 5 and suggests that we’re dealing with the same Qualcomm MDM9615 chip. We’ll know more once the two iPads are in our hands and those of teardown artists, but for now you can explore Apple’s regulatory gymnastics in full at the source links.
New Apple iPad mini, 4th-generation iPad reach the FCC originally appeared on Engadget on Tue, 23 Oct 2012 15:39:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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