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Most Mobile Video Ad Views Take Place on an Apple Device

source: http://www.marketingcharts.com/wp/interactive/most-mobile-video-ad-views-take-place-on-an-apple-device-36649/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).

Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.

Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.

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Sunday, September 15th, 2013 news No Comments

drag2share: Apple Says Its Site For Developers Was Hacked (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/s8VP9cZ4Cp0/apple-developers-site-hacked-2013-7

apple developer site down

Apple’s developers website, the site where app developers go for tools and resources to write software for Macs, iPhones, and iPads, has been down for the last few days.

Tonight, Apple confirmed the outage was due to a hack. The hacker apparently attempted to access personal information about the developers.


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Monday, July 22nd, 2013 news No Comments

A Security Company Is Neutering Hundreds of iPads So The Government Can Use Them

Source: http://gizmodo.com/5983017/a-security-company-is-neutering-hundreds-of-ipads-so-the-government-can-use-them

A Security Company Is Neutering Hundreds of iPads So The Government Can Use Them Traditionally, Blackberry has been the choice of the majorly security conscious, but the times are changing. iOS has been shaping up to be pretty secure, and has even coaxed some US government agencies to jump ship. Now a security firm in Virgina is “neutering” iPads so G men can use those too.

The report comes from Bloomberg, which says the company with the cyber-snippers is one CACI International Inc. What this “neutering” process—CACI’s own words—actually involves is anyone’s guess, but chances are it has something to do with the wireless capabilities, and maybe the camera. CACI CEO Dan Allen put it this way to Bloomberg: “It’s a neutered iPad. We’re working on how do we effectively brand it.”

According to Allen, any iPads you already see in a government leader’s hands, probably came from CACI or someone they work with. So far no one in the government has made a statement about whether or not Obama’s iPad has gotten the treatment, but it doesn’t seem unlikely. If this really takes off, you could start seeing a lot more iPads in active government service, but only if they’ve lost their fun bits first. [Bloomberg via 9to5Mac]

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Saturday, February 9th, 2013 news No Comments

Meet Magine, The iPad App That Shows Just How Cool An Apple TV Could Be (AAPL)

Source: http://www.businessinsider.com/meet-magine-the-ipad-app-that-shows-just-how-cool-an-apple-tv-could-be-2012-11

Magine iPad App

People love TV.

Stats to prove it:

  • About 100 million people pay for cable TV, according to the National Cable & Telecommunications Association.
  • The average monthly cable bill was $86 2011, according to NPD. It’s expected to be $123 by 2015 and $200 by 2020.

So, if we’re all in love with TV, why are we excited about the near-certain prospect of an Apple TV?

Mainly because the software for current TVs and set-top boxes is terrible. Cable company software is ugly and hard to navigate.

Impressed with our MacBooks, iPads, and iPhones all of us – including industry insiders like Time Warner CEO Jeff Bewkes, for example – imagine Apple could do a much better job.

Over in Sweden, a startup called Magine (pronounced like Imagine without the “I”) has done more than just dream.

It built a product for iOS and Android, which streams and records 16 Swedish television channels. Sometimes called the “Spotify for TV,” its shows us just how cool Apple TV software could be.

With Magine, your iPad is both a remote and a viewing device. Apple TV will have to work the same way, right?




Instead of hitting the “guide” button on your remote and navig! ating wi th arrows, you can use gestures.




This is how you select a show – by touching it.



See the rest of the story at Business Insider

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mf Meet Magine, The iPad App That Shows Just How Cool An Apple TV Could Be (AAPL)

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Tuesday, October 23rd, 2012 news No Comments

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