iphone 4

More Evidence That The iPhone 5 Is Going To Have A Very Thin Screen (AAPL)

Source: http://feedproxy.google.com/~r/businessinsider/~3/aaZBkjKpEWU/more-evidence-that-the-iphone-5-is-going-to-have-a-very-thin-screen-2012-8

artist render of iphone 5 white

For months, there have been rumors that the next iPhone would have a thinner screen. Several reports have said that Apple’s supply partners were developing a new process called in-cell technology, which integrates touch screen sensors directly into the LCD screen, thereby eliminating a layer from the screen.

Now, we have the biggest proof yet that this is in fact happening.

LG confirmed during a press event on Wednesday that the company is now mass producing new display panels that use this in-cell technology, according to The Wall Street Journal.

“We had some hard times (in developing the new in-cell technology) at first…but it seems those hard times have finally ended,” said Han Sang-beom, LG Display’s CEO, according to The Journal. “The in-cell technology is the industry’s latest development. (But) we will be able to supply the panels without any fail.”

LG has supplied display panels for Apple products in the past, and previous reports claimed that LG would be one of several companies producing the new thinner screens for the next iPhone. Given that LG’s announcement comes just a couple weeks before Apple is expected to unveil the next iPhone, it seems a pret! ty safe bet that the screens are for that.

So, what will a thinner iPhone screen actually mean for users? Two things, probably:

  • A thinner phone, overall.
  • A more expensive repair, if the screen breaks. That’s because the touch sensors will be built into the glass. If you crack an iPhone 4 screen, you can keep using your phone. That probably won’t be the case with the iPhone 5.

A thinner screen may also make more room for a bigger battery.

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Thursday, August 23rd, 2012 news No Comments

Source: http://gizmodo.com/5926324/according-to-coppola-a-700-video-camera-beats-a-65000-one

According To Coppola, A $700 Video Camera Beats A $65,000 OneZacuto USA goes to great lengths to compare nine HD video cameras in The Revenge Of The Great Camera Shootout 2012. With all the footage shot and judged, the camera most favored by many accomplished filmmakers—including Francis Ford Coppola—was a huge surprise.

The showdown was a sequel to the Great Camera Shootout of 2010 and 2011, which focused on raw technical performance of cameras from Canon, Sony, Panasonic, RED, and others. This year, rather than straight pixel-peeping, Zacuto paired each camera with a professional cinematographer and a pre-staged scene.

The contenders included a wide range of cameras, ranging from the $65,000 Sony F65, right down to the iPhone 4. Audiences of filmmakers around the world were shown each camera’s results, the names of each camera remaining a mystery. The most favored machine, to the shock of many, turned out to be the $700 Panasonic GH2 micro four-thirds camera.

It’s impressive that a consumer camera could stand up to professional cinema rigs, but there is a great degree of subjectivity at play here. The skill and decisions of each cinematographer definitely played a key role, as did the personal preferences of those voting.

My personal reaction after watching the blind comparison was that the GH2 shot had sort of a clinical, plastic feel to it. I most favored what turned out to be the RED Epic. But whatever you are drawn to, a test like this is an amazing testament to the capability of the tools available to today’s budding filmmakers.

Here are links to Part 1 and Part 2 of the documentary.

[EOSHD]

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Monday, July 16th, 2012 news No Comments

The iPhone five years after launch

Source: http://www.engadget.com/2012/06/29/visualized-the-iphone-five-years-after-launch/

Visualized The iPhone five years after launch

In case you somehow missed it, today is an important milestone in technology nostalgia: it’s the fifth anniversary of the original iPhone’s launch. We’ll let you explore the memories of that insane day on your own terms, but ComScore has produced a visual breakdown of just how ownership has grown and shifted over the years. It’s not hard to see that adoption has been on an accelerating curve, especially after the 2010 launch of the Retina display-toting iPhone 4: as of this past May, about three quarters of owners have either the iPhone 4 or the iPhone 4S. And the 2007 edition? Only two percent of all iPhone owners are still actively holding on to the aluminum-clad debut model, which suggests most would rather have Siri than reminisce. Whether you’re a fan or have since moved on to a competitor, the chart is a reminder of just how far one of Steve Jobs’ biggest projects has come.

Visualized: The iPhone five years after launch originally appeared on Engadget on Fri, 29 Jun 2012 18:00:00 EDT. Please see our ter ms for use of feeds.

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Saturday, June 30th, 2012 Uncategorized No Comments

the whole story, regardless of where you jump in

Source: http://www.engadget.com/2012/01/30/follow-the-saga-engadget/

Over the years, stories have become more than just single bursts of information. These days, there’s as much drama in the consumer technology world as there is sports, politics or your average episode of Days of our Lives. Take SOPA, for example. We’d be remiss of our duties here if we simply reported on what it was, without ever following up on protests, delays, judgments and other vitally important developments. In fact, it’s tough to think of too many stories covered today that don’t correspond with some sort of saga — even the departure of RIM’s co-CEOs represents just a single slice of a far larger tale. For those that follow this stuff 24/7, jumping in at any point in the story is no issue; piecing together the past with the present is second nature. But if you’re actually working during the day, hopping aimlessly into an ongoing saga mid-stream can be downright disorienting. Painful, even. We’ve been working hard to come up with an unobtrusive solution, and we think we’ve found it.

We’ve actually had our Follow The Saga functionality since January of last year — we quietly debuted it with the launch of Verizon’s iPhone 4 — but today’s iteration is far more interactive. We’ve been testing these out over the past few weeks, and today we’re happy to officially introduce them. If you see the badge shown after the break in any post that pops up here at Engadget, just give it a click to be taken to the full saga, and scroll up and down to see related stories before and after the one you happen to ! be looki ng at. We’re hoping it’ll be particularly helpful to those who happen to stumble upon a saga somewhere in the middle, but want to get caught up on what happened prior and where we stand now. As with everything we do, we’ll be continually tweaking and evolving the tool in the months ahead. Enjoy!

Psst… want to see it in action? Have a look under the body of this SOPA post to see how we got to where we are today.

Continue reading Introducing ‘Follow The Saga’: the whole story, regardless of where you jump in

Introducing ‘Follow The Saga’: the whole story, regardless of where you jump in originally appeared on Engadget on Mon, 30 Jan 2012 14:18:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 31st, 2012 news No Comments

Android Can’t Even Keep Up With Apple’s Three-Year-Old iPhone Camera On Flickr (AAPL)

Source: http://www.businessinsider.com/click-apples-iphone-4s-is-the-second-most-popular-camera-phone-on-flickr-2011-11


flickr camera log

The iPhone 4S is now the second-most popular camera phone on Flickr after coming out just more than a month ago.

The iPhone 4 is still the most popular camera phone on Flickr. It’s also the most popular camera overall. There’s only one Android-powered phone that even comes close to competing with Apple’s phones. Even the iPhone 3G, which is now three generations old, is still crushing it.

The iPhone 4S sports a better camera with improved sensor and a revamped lens.

Keep in mind Apple only has a few models of phones while there are dozens running Android.

 

 

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Tuesday, November 22nd, 2011 news No Comments

Apple sells 1.7 million iPhone 4s through Saturday, June 26

Source: http://www.engadget.com/2010/06/28/apple-sells-1-7-million-iphone-4s-through-satruday-june-26/

There you have it. 600,000 pre-orders turned into 1.7 million iPhone 4 sales through this Saturday — the Sunday transactions haven’t even been tallied up yet. One more reason for Steve and company to look smug. That eclipses the 3GS’ already phenomenal 1 million units sold over a weekend, and stands pretty much head and shoulders above any other launch the mobile world has yet seen.

Continue reading Apple sells 1.7 million iPhone 4s through Saturday, June 26

Apple sells 1.7 million iPhone 4s through Saturday, June 26 originally appeared on Engadget on Mon, 28 Jun 2010 08:34:00 EDT. Please see our terms for use of feeds.

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Monday, June 28th, 2010 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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