iphone 5

drag2share: With The iPhone 5S, Apple Reveals A Laser Focus On Revolutionizing The Most Lucrative Mobile Categories

source: http://feedproxy.google.com/~r/businessinsider/~3/W_YUywW7pWY/the-5s-focuses-on-top-mobile-categories-2013-9

biiSmartphoneShipmentsByVendorWith the new iPhone 5S smartphone, Apple has doubled down on the areas of mobile with proven revenue-generation potential, for itself and app developers: payments, commerce, games, and photography.

As part of our quarterly update of major mobile industry trends, BI Intelligence took a first look at how the 5S and its new camera and fingerprint scanner might revolutionize several of the most lucrative mobile categories.

The iPhone 5S will be a bellwether for the mobile industry’s future.

Here’s why Apple’s new fingerprint scan technology called “Touch ID,” could be a boon for mobile commerce and mobile payments:

  • Currently, Touch ID will allow a user to authorize iTunes purchases with a quick scan of their thumb, instead of having to type in their password. It will also unlock the home screen.
  • Mobile commerce: But retailers want much more. The hope is for App! le to op en up the fingerprint scan technology so that it can be used for smoothing in-app purchases and e-commerce transactions.
  • Mobile payments: The same technology can power the use of mobile devices for “walletless” payments at bricks-and-mortar offline retail outlets. Add this to the industry-leading 435 million user credit cards Apple has on file (as well as its Passbook digital wallet app), and the 5S could act as a bridge for taking mobile payments mainstream.

The 5S will be twice as fast as the old iPhone 5 and 40 times faster than the original iPhone, according to Apple. The 64-bit A7 chip will be accompanied by a new motion-sensing coprocessor. This hardware combination will benefit certain application categories:

  • Fitness and health tracking apps, as well as gesture-controlled mobile games (games are top app store money-makers).
  • Photography. Improved lens and sensors are paired to Apple’s updated camera software on the 5S, creating an enhanced camera experience, including a stabilization feature, automatic editing of multiple rapid-fire exposures for a few great photos, and “dynamic to! ne mappi ng,” which can adjust picture quality (i.e., brightness, exposure) on individual parts of the image.
  • Let’s not forget that photography drives some of the most popular social networking and messaging apps (Facebook, Snapchat, Instagram, etc.). Photography is at the heart of the mobile consumer’s experience, and where they put a great deal of their time, money, and care.


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Wednesday, September 18th, 2013 news No Comments

Android Continues To Crowd Apple Out Of The Global Smartphone Market

Source: https://intelligence.businessinsider.com/welcome

Updated global smartphone platform shipment numbers show that nearly 80% of the smartphones shipped during the last quarter run on Android.

That’s a significant climb from just under 70% a year ago.

The strong jump can be attributed to the immediate success of Samsung’s flagship device, the Galaxy S4. But the predominantly Android-centric Chinese manufacturers — Huawei, ZTE, and Lenovo — also helped spur growth. Each manufacturer shipped around 11 million units last quarter, according to the latest data from IDC.

The pace of Android’s expansion far exceeded Apple’s, resulting in Apple ceding six percentage points in market share year-over-year.

It should be noted that no new Apple devices have been launched since September 2012. When the iPhone 5 launched, it helped boost quarterly shipments 23% year-over-year.

Android is not the only platform growing, however. Windows Phone grabbed a percentage point to reach 3.7% market share.

It has firmly entrenched itself in third place in the smartphone wars. BlackBerry’s market share continues to decline, despite the release of its BlackBerry 10 OS.

Click here to download the charts and data in Excel

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SmartphoneMarketShare

Here’s another look at the shipments data in volume terms. Android is dictating global smartphone market growth.

Click here to see a larger version of this chart

SmartphoneShipmentsPlatform

 

 

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Friday, August 9th, 2013 news No Comments

drag2share: The Average Selling Price Of The iPhone Took A Serious Drop Last Quarter

source: http://feedproxy.google.com/~r/businessinsider/~3/u-L7ARrKomE/the-average-price-of-the-iphone-2013-7

Apple sells the three-year-old iPhone 4 at a discount to the iPhone 5.

The execs were also careful to say the iPhone 5 is by far the most popular iPhone in the line up.

It seems like the strength of the iPhone 4 helped Apple beat expectations for iPhone sales. It also sets the stage for Apple to finally introduce a lower-cost iPhone that’s not just an older version of the iPhone.

Here’s a look at the ASP trend:

iphone asp


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Wednesday, July 24th, 2013 news No Comments

Android Bounces Back From U.S. Market Share Declines

Source: https://intelligence.businessinsider.com/welcome

Android gained in the U.S. market in March after three months of consecutive declines, increasing its market share slightly to 52%, according to comScore.

That’s still down nearly 2 percentage points from Android’s market share peak in November and is only up 1 percentage point from a year ago.

Rival Apple continues to pick up market share on the back of a strong iPhone 5 release. At the end of March, Apple accounted for 39% of U.S. smartphone users, up from 31% a year ago.

comScore measures market share by installed base, not shipments. It looks at U.S. smartphone subscribers over the age of 13.

Given the healthy growth of the overall smartphone market, however, Android still has 17 million more net users in the U.S. than a year ago. Apple picked up 21 million net users in the same period.

Microsoft‘s Windows Phone 8 operating system has yet to gain traction. Its market share fell slightly to 3% last month, which means it actually shed 200,000 net users in March.

Since its introduction in late October, Windows Phone has only added 400,000 net American users. Nokia is expected to release the Lumia 928 this week in the U.S. market! , which may help Windows Phone a bit, but we don’t see evidence of a turnaround yet.

Meanwhile, the overall U.S. market continues to see robust penetration growth. Smartphone penetration is now 58 percent, a 13 percentage point increase over a year prior, and an acceleration of growth. However, we don’t believe the acceleration is sustainable. Eventually, penetration growth will slow.

It is important to remember that with the rapid emergence of China, the U.S. is no longer as central to the global smartphone market as it previously was.

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bii u.s. smartphone market share by platform

Here’s a look at U.S. smartphone penetration growth:

Click here for a larger version of this chart.

U.S. smartphone penetration

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Tuesday, May 21st, 2013 news No Comments

MUNSTER: The iPhone 5 Got 5X As Many Tweets As The Galaxy S4 (AAPL)

Source: http://www.businessinsider.com/munster-the-iphone-5-got-5x-as-many-tweets-as-the-galaxy-s4-2013-3

iphone versus s4 tweets

Piper Jaffray analyst Gene Munster did an analysis of Twitter reaction to the iPhone 5 versus the Samsung Galaxy S4.

The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”

Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.

There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”

Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.

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Wednesday, March 27th, 2013 news No Comments

Apple Has Nearly Double The U.S. Market Share Of Samsung (AAPL, GOOG)

Source: http://www.businessinsider.com/comscore-apple-market-share-grows-2013-3

Apple market share

Apple market shareThere are some caveats on this one which we’ll get to, but Apple had a really good holiday quarter compared to its rivals.

comScore reports Apple had 37.8 percent of the U.S. smartphone market for the three months ending in January. Samsung, meanwhile, had 21.4 percent of the market. Apple’s market share was up 3.5 percent compared to the three months ending in October. Samsung was up 1.9 percent.

Both Apple and Samsung took share from Motorola and HTC.

As for the iOS versus Android market share battle, Apple was 37.8 percent versus 52.3 percent for Android. Apple was up 3.5 percent, while Android was actually down 1.5 percent.

This is good news for Apple, but as we said there are caveats:

Apple does very well in the U.S. It does not do as well elsewhere in the world.

The holiday period was when Apple really launched the iPhone 5. Samsung, meanwhile, was selling the Galaxy S III, an older smartphone model. It only makes sense for Apple to! experie nce a bump in this period.

We’ll see how Apple holds up over the next three to six months as the hype of the iPhone 5 dies off and the hype for the Galaxy S IV cranks into gear.

All that said, considering the Samsung buzz, you would have thought it was killing Apple. These numbers show that Apple can still hold its own.

The bigger picture for Apple and Samsung on all of this is that the U.S. market, and other developed markets, is not going to generate the same growth, and thus profits in the near term aren’t going to be as robust.

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Wednesday, March 6th, 2013 digital No Comments

connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Source: http://www.engadget.com/2013/02/21/idc-connected-device-shipments-q4-2012/

IDC: connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Researchers at IDC have had their ears to the ground keeping tabs on shipments for specific types of devices, and now they’ve painted a bigger picture of the hardware battlefield in 2012. “Smart connected devices” — a category which includes desktops, laptops, tablets and smartphones — saw a total of 367.7 million units shipped in Q4 2012, up 28.3 percent from the year before. In total, over 1.2 billion units were shipped last year, marking a 29.1 percent upswing from 2011. Naturally, tablets and smartphones drove the boost by carving out roughly 60 percent of the year’s combined marketshare, while PCs and notebook shipments sank by 4.1 and 3.4 percent, respectively.

While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent. Lenovo finished in third place with a 6.5 percent slice, while HP and Dell trailed behind with 4.8 and 3.2 percent, respectively. IDC notes that Cook. and Co. could have come in a more distant second, but the debut of the iPhone 5 and iPad Mini pulled it out of a slump from earlier in the year.

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Source: IDC

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Friday, February 22nd, 2013 digital No Comments

Android surged to 69 percent smartphone share in 2012, dipped in Q4

Source: http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/

IDC Android surged to 69 percent smartphone share in 2012, took a dip in Q4

Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.

The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.

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Source: IDC

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Thursday, February 14th, 2013 digital No Comments

iPhone up to 36 percent of US phone share in December, Android stayed put

Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/

ComScore Android's US phone share stayed put in December, iPhone up to 36 percent

There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5’s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.

Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.

Source: ComScore

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Thursday, February 7th, 2013 digital No Comments

iPhone up to 35 percent of US smartphone share in November, Android steady

Source: http://www.engadget.com/2013/01/03/comscore-iphone-up-to-35-percent-of-us-share-in-november/

ComScore iPhone up to 35 percent of US smartphone share in November, Android on an even keel

Smartphone launches sometimes have to build up steam before they can go full speed ahead. Apple might be learning this first-hand, based on ComScore’s figures. After a lackluster October, the company’s just-reported November smartphone market share in the US was up sharply, to 35 percent; while the spike isn’t directly credited to the iPhone 5, rapidly growing availability of the company’s newest smartphone certainly didn’t hurt. Android was still comfortably ruling the roost at 53.7 percent, although its share was only a slight increase over October. As such, most of Apple’s gain during the month came from smaller rivals’ pain.

It was a more familiar story among individual phone makers. Samsung had a comfortable lead at 26.9 percent of the larger American cellphone market in November, while Apple padded its advantage over a sinking LG to hit 18.5 percent. With Motorola and HTC also on the downward slide, the US market this fall was increasingly mirroring its global counterpart, where it was really Apple and Samsung’s game to play — others might have to be content watching from the sidelines in the future.

Continue reading ComScore: iPhone up to 35 percent of US smartphone share in November, Android s! teady

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Source: ComScore

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Friday, January 4th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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