iphones

drag2share: Apple’s Gigantic Opening Weekend iPhone Sales In Context (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/-hmZsGUzcms/apples-gigantic-opening-weekend-iphone-sales-in-context-2013-9

Apple sold 9 million iPhones over the weekend, a record for the company. To put it in context, we’ve charted out the company’s opening weekend sales since the iPhone 3G, which is the first time it announced opening weekend sales.

The big change for Apple this year was the introduction of the iPhone 5C, a colorful, plastic-cased iPhone. Apple didn’t break out what portion of iPhone sales were 5C, and what portion were 5S. It seems likely the new 5C model boosted sales.

iphone sales through the years chart of the day


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Monday, September 23rd, 2013 news No Comments

drag2share: MORGAN STANLEY: iPhone Sales Could Be Up 28% This Quarter (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/Cgtea6RQDPs/morgan-stanley-iphone-sales-could-be-up-28-this-quarter-2013-9

Apple’s iPhone units could grow by 28% on a year-over-year basis this quarter, according to Morgan Stanley analyst Katy Huberty.

Huberty’s “Alphawise Smartphone Tracker” suggests Apple sells 34.5 million phones in the September quarter. The Street consensus for iPhone sales is in the low thirty millions.

A 28% increase over a year ago would be good considering Apple will only be selling new iPhones for about a week in the quarter. It’s also good considering Apple’s growth was at single digit levels earlier in the year.

Apple’s will never post insane 80%+ growth for the iPhone again. The market is mature, and Apple already sells a lot of phones making mega-growth nearly impossible.

But 28% is a solid, growing number, if accurate.

Morgan Stanley’s Alphawise tracker uses web search analysis and Google Trends to make a forecast. It sounds a little goofy, but last quarter Alphawise predicted 31.3 million units. Apple sold 31.2 million.

While this is good news for Apple, there’s more to the story.

Alphawise predicts a relatively massive quarter for Samsung. It’s expected to sell 47 million Galaxy phones, which would blow Apple out of the water.

Here’s a chart from Huberty that compares Alphawise estimates to actual results”

iPhone Morgan Stanley


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Wednesday, September 18th, 2013 news No Comments

Most Mobile Video Ad Views Take Place on an Apple Device

source: http://www.marketingcharts.com/wp/interactive/most-mobile-video-ad-views-take-place-on-an-apple-device-36649/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).

Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.

Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.

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Sunday, September 15th, 2013 news No Comments

drag2share: Apple Has Just Divided The World Into Two Classes: Gold iPhone People And Plastic iPhone People (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/y8tFqrt7dcc/apple-has-just-divided-the-world-into-two-classes-the-gold-iphone-people-and-the-plastic-iphone-people-2013-9

karl marx apple iphone 5s gold 4x3

Apple’s announcement today of two new iPhones — the expensive iPhone 5S and the cheap iPhone 5C — gives consumers, indeed society, a clear choice: gold iPhone or plastic iPhone?

This is not a simple question.

It’s about your identity, your status.

Gold or plastic?

Can you afford the new gold iPhone, at $399 for the high-end model? Or will you be forced to take the $99 deal on the plastic iPhone?

(Let’s not even mention those of you who are thinking of taking an iPhone 4S. Sure, it’s now free with a contract. But what does that say about you as a person? It doesn’t bear thinking about.)

The iPhone was already a divisive phone. Samsung has made a great business over mocking the snobbery that surrounds it. For Apple consumers, the choice has  been simply, iPhone or “other” phone.

Now it’s more complicated. Especially if you’re a teenager, or a member of Harvard Business School’s Society X, or anyone else ! concerne d with status and class — which is to say, everybody.

Gold iPhones are going to be like a Gucci bag or a pair of Dolce & Gabbana sunglasses — they’re going to scream your status as one of Apple’s higher end customers, standing behind Silicon Valley’s mobile velvet rope.

Likewise, those red, blue and green iPhone 5C’s will announce their presence with a different message: “Can you spare any loose change?” They’re expected to be big in China.

Apple insisted that its cheap phone needed no apology. Chief designer Jony Ive said, “iPhone 5C is beautifully, unapologetically plastic.” It seems odd that he felt the need to preempt the idea that plastic ought to be apologized for.

The gold iPhone, of course, didn’t get such a defensive pitch.


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Tuesday, September 10th, 2013 news No Comments

Apple hits three-year low in smartphone marketshare, shipment figures reveal

Source: http://www.engadget.com/2013/07/26/apple-three-year-low-smartphone-marketshare/

Apple hits three-year low in smartphone marketshare, shipment figures reveal

Fresh reports on the state of the cellphone market during Q2 2013 have blown through the barn door, and industry analysts are flaunting some fairly impressive figures. Smartphones have outsold their less-intelligent brethren for the second quarter in a row, and Strategy Analytics says shipments hit a record-breaking 237.9 million. According to IDC, Samsung managed to ship a total of 72.4 million smartphones during Q2 — a 43.9% boost year-over-year — with help of the Galaxy S 4 and price cuts to the GS3. To put that in perspective, that’s more than double the 31.2 million iPhones Apple managed to ship, and Strategy Analytics claims this marks a three-year low in Cook and Co.’s marketshare. While LG and ZTE each occupy third and fifth place, respectively, Lenovo pushed Huawei out of the number four slot by sending out 11.3 million handsets. If you’re craving for more stats, hit the break for a trio of press releases.

Source: IDC, ABI Research

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Friday, July 26th, 2013 news No Comments

drag2share: Apple Says Its Site For Developers Was Hacked (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/s8VP9cZ4Cp0/apple-developers-site-hacked-2013-7

apple developer site down

Apple’s developers website, the site where app developers go for tools and resources to write software for Macs, iPhones, and iPads, has been down for the last few days.

Tonight, Apple confirmed the outage was due to a hack. The hacker apparently attempted to access personal information about the developers.


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Monday, July 22nd, 2013 news No Comments

Verizon smartphone revenue up in Q2 2013, half of all 7.5 million activations were iPhones (updated)

Source: http://www.engadget.com/2013/07/18/verizon-quarterly-report-q2-2013/

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Verizon’s latest quarterly report reveals a carrier chugging along nicely, thank you very much. Total revenue (including wireless and wireline) is up slightly to $29.8 billion, while wireless service revenue on its own grew by 8.3 percent compared to the same quarter last year. Nearly a million (941,000) new retail postpaid customers joined the VZW brigade, some of whom may have been drawn to the carrier’s expanding LTE service, which is now available to 301 million Americans, as well as to new handsets like the Nokia Lumia 928 and possibly even the BlackBerry Q10 (or maybe not). In any case, those high-margin subscribers helped to increase profit by 14 percent — so long as you’re the kind of person who’s content to be guided by “non-GAAP consolidated adjusted earnings per share.” There’s also no sign of the pension-related issues that affected the company last quarter, which leaves this carrier high and dry, regardless of how smartphone saturation may be affecting others along the food chain.

Update: In its earnings call, Verizon added that 59 percent of traffic on its network is on 4G LTE, and 52 percent of its smartphone activations (around 3.8 million device activations) were iPhones.

Source: Verizon (PDF download)

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Thursday, July 18th, 2013 news No Comments

CHART OF THE DAY: How Do People Really Use Their iPhones And iPads?

Source: http://www.businessinsider.com/chart-of-the-day-how-people-use-ios-devices-2013-6

When and how do people use their iPhones and iPads?

This probably won’t come as a surprise, but gaming eats up the most time on people’s iOS devices. Here’s the breakdown using data from Flurry Analytics, as compiled by BI Intelligence.

 

average time spent in ios devices chart of the day

 

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Friday, June 14th, 2013 news No Comments

The Android Platform Migrates To Low-Cost PCs

Source: https://intelligence.businessinsider.com/welcome

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


BII android platform distribution

New Acer $400 PC Will Run Android (CNET)
This should give Microsoft pause: Acer’s new all-in-one PC, named the AIO, will run Android. Intel has dropped hints that more Android-powered low-cost PCs are on the way. Although Android chief Sundar Pichai threw water on the idea of connecting the Android and Chrome operating systems, it makes sense in a multi-device computing world to have the same operating system underpinning mobile-devices and low-powered laptops. Read >

The Average American Spends An Hour Of Quality Time With Their Smartphone (AllThingsD)
That’s according to a new study out by Experian. At least half that time is spent talking and texting. Read >

Apple’s iPhone Sales in India Up 400 Percent (Apple Insider)
It’s starting from a low base, but Apple is now moving 400,000 devices per month thanks to aggressive pricing strategies. However, some observers have penned articles with a contrarian take, saying that in fact, India has become a “dumping ground” for outdated iPhones 4 models. Read >

BII_GG_FunA Fun Take On Privacy In A World With Google Glass (Taptastic)
From pro-privacy haircuts, to portable anonymous lighting, to simply scaring off other Glass wearers with your own pair. A light-hearted take on a serious issue: what will happen to privacy in a world where no one knows whether you’re filming them or not? Read >

Is Silicon Valley An Echo Chamber, Or Can It Make Apps For The Rest Of The World? (The New York Times)
Nick Bilton of The New York Times muses about whether Silicon Valley creates many apps that just aren’t relevant to lifestyles outside of the privileged, engineer-choked world of Northern California. He analyzes success stories like Uber, and an a! pp calle d Twist as he considers this question. Read >

A Handy Infographic Outlining App Global Store Stats (Topapps.net)
Interesting to note that Microsoft’s store and the Amazon Appstore, the latter with only 16 million total downloads, are dwarfed by the competition. (See below.)

How Mobile Apps Have Changed the World

 

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Monday, June 3rd, 2013 digital No Comments

CHART OF THE DAY: The Decline Of The Mac

Source: http://www.businessinsider.com/chart-of-the-day-decline-of-the-mac-2013-1

Mac shipments dropped 22 percent during the December 2012 quarter, marking their biggest decline in about 10 years, Dan Frommer of SplatF reports.

Apple shipped 778,000 fewer Macs in 2012 than it did in 2011, while it had 43 million more iPhones and 25 million more iPads, respectively.

CEO Tim Cook attributes the slowdown of Mac shipments to the release of the new iMacs late in the quarter and low inventory, but the drop could also be explained by the overall decline of the PC market and the rise of tablets.

Despite the low Mac sales, Apple’s “computer” business has never been stronger. Check out the chart by Frommer showing combined Mac and iPad sales.

chart of the day shows the decline in mac shipments vs the rise of ipad sales, january 2013

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Thursday, January 31st, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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