items viewed

Creepy – Dynamically Targeting Display Ads Based on Items and Pages Viewed

The 3 business projectors I viewed yesterday on NewEgg.com and the one I added to my shopping cart to check the “special” price now appear in a display ad on news site The Guardian.

Where’s “the line?”  When will consumers rise up and say enough is enough and stop allowing advertisers to buy and sell their personal information without their permission for the sake of “targeting” them with more ads.

See also – The Power of Social Media: The Voice of the Consumer Expressed Rapidly and Vigorously Through Social Media. 

 

targeting based on products viewed

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Tuesday, April 3rd, 2012 display advertising, trends No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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