Feb 27, 2013
It’s a long time since Shazam was just that useful app to identify (or “tag”) music playing in the real world. In 2013, the company has a burgeoning business based around people tagging TV shows and adverts too.
Shazam recently announced a major milestone: 300m users. That’s all the people who’ve ever tagged something using the company’s app. An impressive figure, but not one that reveals what Shazam’s current active userbase is.
Apple, if it were just a media company, would be pretty fearsome. Its iTunes business is on pace to do $8 billion in annual revenues.
But, fund manager Eric Jackson at Forbes noted something interesting about iTunes this quarter. It was flat on a sequential basis, despite the fact that Apple added 75 million new iOS devices. iTunes revenue was $2.1 billion.
Over the last four quarters iTunes revenue is basically flat going from $1.9 billion to $2.1 billion. Meanwhile, iOS devices have gone from 365 million to 529 million, a significant jump. Pulling further back, as we did in this chart, over the last 11 quarters, iOS devices are up 5.3X, while iTunes is only up 2X.
Why is iTunes sputtering relative to iOS? We assume part of it is Apple’s international iOS growth where iTunes items like songs and movies aren’t available. We also assume services like Netflix and Spotify are cutting into iTunes sales.
What this means for Apple is unclear. But a big part of Apple’s strength is its ecosystem. Part of that ecosystem is music, movies, and apps bought through iTunes. If people are buying fewer movies and less music, they will be less locked in to Apple’s platform.
Users can watch a pretty extensive collection of movie trailers in HD and with the new display, it’s never looked better.
The app is available for free right here.
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Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.
LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.
What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]
iPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.
To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.
As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.
The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.
As you can see in the chart below, digital streaming/sales only accounted for 19% of the home entertainment market in the third quarter. The rest of sales comes from DVD/Blu-ray discs.
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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.
AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:
- iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
- iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
- There are probably more paid apps on a relative basis for iPhone than Android.
- The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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