- Privacy and Terms of Service Changes on Instagram Effective January 16, 2013, Instagram is updating its Privacy and Terms of Service documents. The new policies, which can be read on their blog, addresses sharing user information as a part of Facebook and new spam/abuse policies. The biggest change, found in the ‘Rights’ section of the new Terms of Service, gives Instagram the right to use your photos and profile information in ads without compensation. [Instagram Blog]
- Facebook to Launch Its Own Snapchat Competitor App Facebook is prepping to launch a service that will go head-to-head with Snapchat, a popular app that lets users send photos and short videos to one another—which are then automatically deleted after a brief increment of time. Facebook’s as-yet unnamed application will be, much like its Messenger and Camera apps, entirely self-contained and separate from the main Facebook app. Look for its release before the year’s end. [AllThingsD]
- New Rhapsody for iPad and iPad Mini: the Fastest, Most Visually-Stunning Rhapsody Experience Yet Premium music streaming service Rhapsody has released a new iPad app. Built for the ground up for the tablet with a visual-heavy interface, the Rhapsody app comes with a free 30-day trial for those looking to give it a shot. [Rhapsody Blog]
Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:
Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:
Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
Tech patents have become a huge commodity in America.
Why buy a patent? Well, you’ll be able to sue anybody who infringes it.
You could also license it, and use the technology it covers all you want.
With these lucrative possibilities in mind, tech companies typically buy patents in big bundles.
And these patent bundles can go for jaw-drawing amounts.
Patent brokerage firm IPOfferings has now provided a glimpse into exactly how much a company will buy for the right to somebody else’s invention.
7. Adaptix’s $100 million sale to Acacia Research
In January, Adaptix sold Acacia Research 230 patents covering 4G technology, according to IPOfferings.
The deal was Acacia’s first major move to buy its own patent rights, the Wall Street Journal reported at the time. Previously, Acacia partnered with universities and other organizations to help them enforce patents.
Acacia has been criticized as a “patent troll,” or a company that makes most of its money from licensing patents or filing patent lawsuits.
However, Acacia CEO Paul Ryan previously told BI that people who use that term are just “name calling.”
6. Fujifilm Corp.’s $105 million sale to Universal Display Corp.
Fujifilm sold 1,200 patents covering OLED (organic light-emitting diode) technology to Universal Display Corp. in July, according to IPOfferings.
OLEDs are used to make increasingly popular high-contrast, low-energy screens, Science Daily has reported.
5. Real Network’s $120 million sale to Intel
In January, Real Network sold 190 patents to Intel covering technology for media players, according to IPOfferings.
The deal also included 170 patent applications (patents that haven’t been approved) and some video streaming software, the Wall Street Journal reported at the time.
The patent acquisition built Intel’s portfolio for technology that allows streaming on smartphones and laptops, according to the Journal.
The data is compiled from over 3,000 merchants and almost half a billion transactions over four years.
It probably won’t surprise you that November offers the biggest discounts (an average of 5.99%), followed by post-holiday January (4.95%), but the calendar also warns you that March is a dismal time to shop if you’re looking for sales (2.76%).
The best days to buy are Tuesday and Thursday. Forget big savings on Sunday.
And new companies (just opened or under two years old) offer the biggest deals versus established ones. So don’t wait to shop at a new site.
Keep in mind that there are specific days and months that are best for particular shopping categories (see our best time to buy anything guide or this handy infographic). If you’re just planning your shopping in general, though, consider waiting until the days and months with the highest discounts.
Pepsi and Twitter have made a year-long global campaign that is the biggest partnership a marketer has made with Twitter to date. It will include video (live streaming and original), pop-up concerts to be announced on Twitter, compiling trending topics into a weekly video digest, and free music downloads at @Pepsi.
Here’s what Jaguar had to say about being depicted bartering sex for selecting a creative agency on “Mad Men.”
Brands are now seeking influential Instagrammers to promote their events and products. Here are some crazy examples.
After BMW’s Mini completed its ad review, which started in January, the company decided to stick with its incumbent agency: Butler Shine Stern & Partners.
Discovery Channel TV show “Dirty Jobs” has inspired a line of cleaning products of the same name. The cleaning products’ promotional campaign has an estimated cost of between $20 and $25 million.
Mobile marketing tech firm FunMobility is set to release an integrated mobile marketing suite that is designed to help brands amp up user engagement June 12.
The Securities and Exchange Commission is looking into why Groupon revised its first quarterly earnings report as a public company, according to a report in the Wall Street Journal.
Groupon made the revision on Friday after market close, when the company discovered that a higher number of customers than usual returned their coupons unused in January, says the report. The revision increased Groupon’s loss by $22.6 million.
Groupon’s stock plunged almost 17% today.
The Journal reports that the company’s chief accounting officer Joe Del Preto discovered that the number of refunds in January was higher than all of Groupon’s models had predicted.
According to the Journal, Groupon did not have enough money in its reserves to cover the refunds.
The SEC has not launched a formal investigation, says the report. Groupon’s top execs have reportedly examined the situation and are confident that only certain types of coupons are being returned.
So this could all blow over and turn out to be no big deal. But drawing the attention of the SEC is never a good thing. Especially when Groupon had to amend its IPO filing twice after the SEC complained.
- Groupon’s Andrew Mason: We Were ‘Toughened Up’ By Quiet Period
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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