jonnylongdenRT

Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?

My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).

Read More about Net Promoter Score Challenges

Thanks for all the retweets!

ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)

acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS – http://bit.ly/6EYyc

spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction

VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …

glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou. 🙂

MetriclyWhat’s Wrong With the Net Promoter Score – http://bit.ly/8U3VVD

christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc

lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc

berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS

contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC

Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure

acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable – http://bit.ly/6EYyc

ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure

jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)

KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC

EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in

helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn

makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696

DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk

ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3

bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk

kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail

mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)

jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc

mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)

DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?

wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…

JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.

acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, November 20th, 2009 digital No Comments

A new definition of “digital” – the collection of habits and expectations of modern users

By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations.  If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.

Thank you all for your comments and retweets.

HamiltonWallaceA New Definition of Digital: http://bit.ly/2deV5u Article nails how “digital” is changing behavior. Listen-up marketers!

glenngabeA New Definition of ‘Digital’ http://bit.ly/2deV5u via @acfou on ClickZ

belindaangRT @randymatheson: Do we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

randymathesonDo we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

jonnylongdenRT @arkley68: Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

BennaPReading: the new definition of ‘digital’ from @acfou -via Clickz – excellent and informative read http://www.clickz.com/3635052

bwhigamInteresting POV – A New Definition of ‘Digital’ – http://bit.ly/2deV5u

MJinNYCRT @acfou – Branding is dead; targeting is dying; social media is not media- A new definition of digital? – http://bit.ly/TTTPC

acfouBranding is dead; targeting is dying; social media is not media – if you believe this new definition of “digital” – http://bit.ly/TTTPC

SgtWiggidyA new definition of Digital – http://bit.ly/2deV5u – Good Read!

jacqueswarrenNot so hot about his definition of digital, but this is certainly an action packed article !! http://bit.ly/2deV5u

Adtraction_RAJ_The new definition of digital – not just websites anymore. http://bit.ly/pAfEP

arkley68Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

MPPR755DCSRT @kathymbaird Defining ‘digital’ http://tinyurl.com/yb5f9tq I work with a ‘digital’ team I teach a ‘digital’ course. This about sums it up

jeanaandersonI just had this conversation at an interview Tues: Is Digital killing the brand? Is creative losing its pull? http://www.clickz.com/3635052

RaynaNyc‘A New Definition of Digital’ http://bit.ly/Xn2Gr Thought provoking post by @acfou (via clickz)

HeidiPatmoreRT @Jussipekka Reading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

kathymbairdDefining “digital” http://tinyurl.com/yb5f9tq. I work with a “digital” team. I teach a “digital” course. This about sums it up.

mktmobileA New Definition of ‘#Digital’: is not about products, it’s all about habits and expectations http://bit.ly/iTH67

fsdigitalA New Definition of ‘Digital’? : http://bit.ly/moxhd

konsultantasRT @baltix A New Definition of ‘Digital’ http://htxt.it/ZnVv

JussipekkaReading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

baltixA New Definition of ‘Digital’ http://htxt.it/ZnVv

sunshooter81A New Definition of ‘Digital’: Many people actively search for things online. And the moment they type i.. http://bit.ly/19irO8

DeanLandRecommended reading. Good piece from AC Fou: RT @acfou: How do you define “digital”? I define it thusly … http://bit.ly/TTTPC

acfouHow do you define “digital”? I define it thusly … http://bit.ly/TTTPC

LevickHow the new definition of “digital” is shaping marketing trends (from @acfou) http://bit.ly/Xn2Gr

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, September 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing