journalists

Source: http://gizmodo.com/5887838/please-stop-making-more-pinterests

Please Stop Making More PinterestsPinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? (No? Jeremy, please get on that!) Because Pinterest should be everywhere, and everything should be Pinterest.

Pinterest! Pinterest! Pinterest!

Journalists! If you are writing a story about something, and you do not mention Pinterest, what are you thinking, really? I don’t care what your story is about, you still need to mention Pinterest. Steve Jobs? Mention Pinterest! Mitt Romney? Mention Pinterest! Genocide? Mention Pinterest! What do you mean that’s in poor taste? Mention it, Goddamn you! Mention Pinterest!

Similarly, if you are starting a company and it is not a Pinterest clone, I feel bad for you son. All the big baller VCs in the valley need a Pinterest hook right now if you expect them to relate to you. If your turd factory isn’t a Pinterest spin-off you might as well not even share your poop with me. Because I won’t care! Each and every elevator pitch is now required to begin with “It’s like Pinterest for _____

You don’t believe me? To fucking wit:

Chill: Pinterest for Video
Gentlemint: Pinterest for men
Linterest: Pinterest for Jeremy Lin!
Urbantag: Pinterest for places!
Sinterest: Pinterest for porn!
Grooblin: Pinterest for social events!
Stylesays: Pinterest for fashion!
Polyvore: Pinterest for fashion!!
Usabila: Pinterest for designers!
Shopalong: Pinterest for Shopping!
Pinspire: Pinterest for Pinterest!
Currently Obsessed: Pinterest for Stalkers!
Etc: Etc Etc

But clearly, there are some market holes. So, hang on, I’m going to start like 20 businesses for you real quick. Please immediately launch Pinterests for: Magazines, blogs, dead people, cats, the gays, sexual positions, fires, trees, the homeless, gingers, medical professionals, Latvians, figs, horses, websites about Barack Obama, air travel, banana slugs, butt plugs, anger, fear, hate, sadness, crying alone in the park, other emotions, cars, guys who like to have sex with cars, Mitt Romney’s old man balls, javascript libraries, the Taliban, pure uncut molly experiences, Skrillex, butterscotch, and of course women. That there isn’t a Pinterest for women yet just fucking amazes me. It’s obvious. Billion dollar idea.

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Friday, February 24th, 2012 Uncategorized No Comments

I Read 21 Books About The Financial Crisis And They Explained Nothing

Source: http://www.businessinsider.com/andrew-lo-21-books-financial-crisis-2012-2


andrew lo

Ever thought you would have to read 21 books to get to the bottom of what caused the financial crisis?

Andrew Lo, an economist at MIT, has some bad news: it’s going to take at least 22.

Lo, a leading expert on hedge funds and financial engineering, has written a paper (h/t NPR) for the Journal of Economic Literature describing his experience reading 21 books on the crisis — nine by journalists, 11 by academics and one by a former Treasury Secretary.

His conclusion: In a field that prides itself on its scientific rigor (however dismal), the books reveal that alarmingly few facts about the crisis have been agreed upon. Was there too little or too much regulation? How much of a factor were low interest rates? No one’s been able to say conclusively.

“After each book, I felt like I knew less,” Lo told NPR’s Planet Money.

Economics, he says, has fallen well short of that standard when it comes to understanding the crisis:

“Many of us like to think of financial economics as a science, but complex events like the financial crisis suggest that this conceit may be more wishful thinking than reality.”

Read Andrew Lo’s Reading About the Financial Crisis: A 21-Book Review >

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Monday, February 6th, 2012 news No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.”  This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

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Monday, April 5th, 2010 Branding, social networks 1 Comment

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