July

Saatchi Where’s The Creativity?

 

T-Mobile Royal Wedding, created by Saatchi & Saatchi

Launched April 15, 2011

 

JK Wedding Dance, Original

Posted July 19, 2009.

 

 

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Thursday, April 26th, 2012 digital No Comments

US Moves Toward Banning Photoshop In Cosmetics Ads (PG)

Source: http://www.businessinsider.com/us-moves-toward-banning-use-of-photoshop-in-cosmetics-ads-2011-12


ann ward cover girl

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used “enhanced post-production” and “photoshopping” to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.

The move is the latest in a series of baby steps that U.S. and international advertising regulators have taken to ban the use of Photoshop in advertising when it is misleading to consumers.

The company’s decision was described in a ruling by the National Advertising Division, the U.S. industry watchdog that imposes self-regulation on the advertising business. NAD is part of the Council of Better Business Bureaus. Its rulings are respected and followed by most advertisers because it enjoys a close relationship with the FTC, from which it has historically drawn some of its senior staff. Recalcitrant advertisers who refuse to withdraw or amend misleading ads are referred by the NAD to the FTC, which has the power to fine, sue or bring injunctions against companies.

When asked whether this was a de facto ban on Photoshop, NAD director Andrea Levine told us:

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

The ad in question was for CoverGirl NatureLuxe Mousse Mascara, which promised “2X more volume” on women’s lashes. After reviewing the ad, P&G agreed to yank it. (A different CoverGirl ad is shown here.) The NAD ruling said:

“… [P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”

In a footnote, the NAD said it was following the lead of its sister body in the U.K., the Advertising Standards Authority, which in July banned cosmetics ads featuring Julia Roberts and Christy Turlington because they used Photoshop. The NAD said:

“Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.”

“… the picture of Ms. Roberts had been altered using post production techniques (in addition to professional styling, make-up, photography and the product’s inherent covering and smoothing nature which are to be expected), exaggerating what consumers could expect to achieve through product use.”

The U.K. ruling found the use of photo retouching misleading per se.

In the U.S., the FTC has has also tightened rules to hold celebrities accountable if they make claims in ads they know cannot be true.

And in France, in 2009, 50 politicians asked for health warnings to be imposed on fashion ads if they showed retouched models’ bodies.

SEE ALSO: Ryanair: ‘We Will Continue To Support The Right Of Our Crew To Take Their Clothes Off’

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Join the conversation about this story »

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Friday, December 16th, 2011 news No Comments

Android continues to boom, RIM and Microsoft decline

Source: http://www.engadget.com/2011/12/05/comscore-android-continues-to-boom-rim-and-microsoft-decline/

Numbers, numbers, numbers. ComScore is back with a few more of them, this time covering the mobile market during a three-month average period ending in October. The results aren’t going to shock you: Android not only continues to dominate the market, it’s on the up-and-up. Out of 90 million smartphone users in the US, Android held strong at 463 percent (up from 41.9 between May and July). Apple bumped up a full percentage point, while RIM’s BlackBerry OS took the largest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to 5.4. Moving from mobile platforms to OEMs, Samsung was still the top vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the top five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, check out the full press release — as well as another chart — after the break.

Continue reading ComScore: Android continues to boom, RIM and Microsoft decline

ComScore: Android continues to boom, RIM and Microsoft decline originally appeared on Engadget on Mon, 05 Dec 2011 15:22:00 EDT. Please see our terms for use of feeds.

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Monday, December 5th, 2011 news No Comments

Social Gaming Network OpenFeint Coming to Android

Source: http://gizmodo.com/5581997/social-gaming-network-openfeint-coming-to-android

Social Gaming Network OpenFeint Coming to AndroidGood news for Android users who are miserable due to the limited game selection on their devices: Social gaming network OpenFeint is coming to Android and it’ll hopefully encourage development of more games for the mobile operating system.

OpenFeint To Bring World’s Largest Mobile Gaming Developer Community To Google’s Android Platform

Mobile Social Games Network’s Expansion to Android will Accompany Titles from Glu Mobile, Digital Chocolate, And Hudson Entertainment.

Burlingame, CA – July 8, 2010 – OpenFeint, the leading mobile social gaming ecosystem for iOS devices, today announced that its 9,200 member game developer community with thousands of published games will soon have a complete solution to thrive in the Android apps economy. Launching later this summer, the company’s complete solution will include its de facto standard SDK, a game discovery store and mobile payment options. It will also include high quality content from leading publishers Astraware, Digital Chocolate, Glu Mobile, Hudson Soft and independent studios like Distinct Dev (Moron Test), ustwo (Dot Dot Dot), Pik Pok (Flick Kick Football) and RocketCat Games (Hook Champ).

With a strong set of partners at launch, OpenFeint’s ecosystem provides Android users the most compelling way to discover and buy high quality online games. In addition to incorporating Google Checkout and leading community features into its developer SDK, OpenFeint will extend its wildly successful Game Spotlight discovery app to Android. Interested parties can register at www.openfeint.com/developers/android for details as they emerge.

At the same time, OpenFeint continues to invest in and expand its efforts on Apple’s iOS devices and maintains the largest mobile social gaming ecosystem on that platform with over 28 million users and a presence in over 2,200 live games.

“Android is an evolving gaming platform that will greatly benefit from OpenFeint’s industry leading online gaming and community technologies,” said Niccolo de Masi, CEO of Glu Mobile. “OpenFeint is leading the charge for game developers on Android, helping simplify and improve the game discovery and purchase process for players on the platform.”

OpenFeint also announced that its expansion to Android is backed by a recent strategic investment by leading Chinese online gaming company, The9. This marks the path for a significant expansion for the company as it rolls out its cross platform strategy. As always, OpenFeint will remain open source and free for both developers and players.

“OpenFeint continues to demonstrate leadership and innovation in building community technologies which drive considerable discovery and monetization for publishers,” said Jason Loia, COO of Digital Chocolate, one of the industry’s most highly-rated publishers of mobile and social games. “We are excited about their entry into the Android ecosystem and we look forward to partnering with them to bring the best gaming experience to the Android platform.”

With over 160,000 Android powered devices shipping daily, Google’s mobile platform is growing rapidly and leading game developers recognize the tremendous opportunity to bring quality content to the platform.

“This is a big step for OpenFeint and an even bigger step for Android as it becomes a serious mobile gaming platform,” said Jonathan Goldberg, Analyst at Deutsche Bank Equity Research. “OpenFeint ushered in mobile online gaming for iOS devices and we think they’ll lead the revolution on Android.”

OpenFeint also re-affirmed its continued commitment to the Apple iOS device community where thousands of games are in development and several games are approved in the App Store daily with OpenFeint enablement.

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Friday, July 9th, 2010 news No Comments

Proof That Apple Is Invading the Game Market

Source: http://gizmodo.com/5499467/apple-invades-the-game-market

Apple Invades the Game MarketOne year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.

Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.

Apple Invades the Game MarketIn the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.

Another reason for Sony, Nintendo, and Microsoft to worry about the iPad. [Flurry]

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Monday, March 22nd, 2010 news No Comments

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener

Several friends and colleagues had the same reaction when they found out about this video — that it was at such a high view count already and we were late to the party of finding out.  Then we did some more digging — digital forensics  🙂  And this is a case where a viral hit was indeed successfully manufactured.  There’s something to be learned from all this — how to successfully manufacture a viral video sensation and make viral profits.

Related: How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Chris Brown is successfully tapping into the viral halo of a funny video that coincidentally used his song.

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them – http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 – August 2.  (13.1 M to 14.5 M)


Ten ELEVEN TWELVE THIRTEEN proof points to follow, each with screen shot to illustrate.

1a. anyone notice that the “Forever” soundtrack is remarkably consistent throughout the video as if it were dubbed or added in after the original footage was shot. The sound is too consistent in volume and loudness to have come from a built-in, on-camera microphone. At the very end of the video, once it cuts back to the couple at the altar the sound quality goes back to the echo-y, tinny sound of an on-camera mic.

1b. The “TheKHeinz” user on YouTube was registered on July 19, 2009, the day the video was posted. We usually look for clues like this to detect “plants” by PR agencies.  This is an issue of trust — a user “CmdrTaco” on Slashdot has been around the forums for years, made hundreds of posts, and was rated by the community very highly. PR agencies trying to seed stories have to create new user accounts during the PR campaign (recent registration date) and have made no other posts or uploads before (no history).

thekheinz-user-info-on-youtube

2. The social intensity detected in all of the top social venues like Technorai, Delicious, Reddit, Digg, etc. indicate there was not enough organic sharing to support a view count of 13 million views in 11 days (updated: 14.6 million today August 2, 2009).

a) Bit.ly shows only 447k clicks on the shortened URL

bitly-statistics-on-jkwedding-video

“At Fortune’s Brainstorm:Tech conference Ashton Kutcher effectively took credit for boosting the views from – in his words – 12,500 views before he tweeted the link – to some 1.2 million views 12 hours later…”

Well, unfortunately he used a bit.ly link which provides public analytics on how many people clicked. Most tweets result in immediate traffic, which then tails off immediately after the tweet falls off the first page. In his case, look at the following bit.ly stats URL and click “past month” to see the peak clicks on July 23. All he can actually claim is that his tweet drove a peak of about 100,000 clicks on that day not 1.2 million 🙁

http://bit.ly/info/Z7vMw

too bad Ashton. next time you make a BMOC claim, be sure to use a non trackable method, so analytics won’t “out” you so easily.

august-21-bitly-intensity-update

after only 3.5 days of retweets the twitter intensity died off to next-to-nothing; if this were a truly viral video, carried forth by real people (and not by paid PR support and paid media) the retweet intensity would remain high. As of August 21, there are over 21M views on the video and the 505k retweets does not show actual organic support for that number.

ashton-kutcher-promote-viral-video


b) Twitturly shows only 3 thousand retweets on the YouTube URL itself

updated-twitturly-stats-for-video

c) Delicious shows only 447 bookmarks of the video itself

delicious-bookmarks-jkwedding

delicious-bookmarks-jkweddingdance

d) Reddit only shows 673 thumbs up for the video itself

reddit-results-for-jkweddingvideo

e) Technorati shows only 277 blog mentions of the video itself — this could be undercounting if blogs used URL shorteners. But if you look at the blog intensity results (below) sorted by blogs with most authority the blogs have very little authority (i.e. influence or size of audience).

technorati-blog-posts-on-jkwedding

— these are real indications of interest by real people. The social intensity of the passalong for this video does not substantiate the huge number of views in 11 days.

What we are seeing now is the additional viral halo, as the momentum is sustained by large media outlets reporting on the story — even Google Blog blogged about it (boasting about the success of YouTube advertising in driving revenues). Of course TechCrunch is right that viral videos can be monetized: http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/ )


3. Twitter shows nothing in the top “trending topics” related to this video – indicating few people are actually tweeting about it — if this video is SO viral (13M views in 11 days) then it has GOT to show up on a scan of social intensity. (see screen capture below)

July 31 (Friday)                 August 2 (Sunday)

twitter-trending-topics-455pm-july-31-2009August-2-trending-twitter-topics

4. The original video was posted July 19, 2009. The people from the video appeared on NBC’s Today Show and danced around Rockerfeller Center on July 25th (6 calendar days after posting). Today Show staff may be great at spotting news, but to get all the wedding party from the wedding to re-enact the dance on the Today Show in 6 calendar days — too good to be true?  Hmm…

today-show-appearance


5. Out of all the wedding videos on YouTube, how did Chris Brown detect this particular one that used his song. @glenngabe noted that there are song detection mechanisms  – ContentID – which detect the pattern of the copyrighted song and report that to the rights owners. We know there are hundreds, if not thousaands, or really funny wedding home videos — America’s Funniest Videos has been running for years and years on TV showing funny wedding blooper videos that people submitted to them.


6. ALL TEN of the top viral videos on AdAge’s Viral Video Chart took around 3 – 6 months to achieve full viral effect — not 6 days.  See all 10 videos’ stats, as reported by YouTube at the following link. This video has not shown up at all on the list of Adage viral videos.

AdAge Top Viral Videos all take 3 – 6 months to reach full viral effect



7. From @RedW0rm – YouTube Declares Wedding Video a Financial Success http://bit.ly/9ZUtu


8. also check the velocity of this http://twitter.com/#search?q=jkwedding or this http://twitter.com/#search?q=jkweddingdance notice the tweets are not seconds apart but hours apart. Something that achieved 13M views in the 11 days since posting would show far higher velocity or twitter intensity.

twitter-1-jkwedding

twitter-1-jkwedding

9.  For a top-trending topic on twitter, there is usually correspondingly high search volume that is detectable.  At first glance, terms related to this viral video like “jkwedding” or “jk wedding dance” all seem to spike.  But if you put it against even “Corazon Aquino” (one of the top trending topics NOW on Twitter) those JK wedding search volumes are dwarfed.  (see chart below).

corazon-aquino-search-volume

10.  Google only reports 366 links to the video and most of them are not even important websites (see Alexa blue bar)

google-in-links-for-jkwedding-video

11.  The video itself has no honors and no stats (yet); YouTube stats are conveniently turned off. Other videos have their stats graphs publicly available.

no-honors-for-jk-wedding-video

12. see the fine print in the YouTube description — For more information or to make a donation towards violence prevention please visit our website: http://www.jkweddingdance.com/ — why would a normal wedding video ask people to make a donation towards violence prevention? (see screen capture below), the WHOIS record shows the domain jkweddingdance.com was created 29-Jul-09 — today is 31-Jul-09

Updated: This was circumstantial evidence. A source confirmed that Jill is studying patterns of violence propagation for her PhD. Their choice of charity was their own choice. And the site was set up to help that cause.

violence-prevention-chris-brown

whois-jkweddingdance-part1

whois-jkweddingdance-part2

Conclusion?  The video itself is real, made by those nice people in the wedding. They may not even realize why or how their wedding video went viral (and the tens of thousands of other wedding videos on YouTube did not). On the Today Show, “The couple told Lauer they were surprised at the video’s popularity” (also see NY Daily News article – http://bit.ly/OA3iG )

Related articles:

ReadWriteWeb – Build Profit Not DMCA Suits

WSJ – YouTube Declares Wedding Video a Financial Success

PSFK – Co-opting Viral Hits to Sell More Music

TechCrunch – YouTube: Viral Wedding Videos Are Great For Advertising

Huffington Post – Viral Wedding on YouTube Drives Buyers to Chris Brown Music

ClickZ –http://blog.clickz.com/090805-160921.html

What Viral Videos Look Like

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Friday, July 31st, 2009 analytics, viral videos 40 Comments

Despite massive increases in advertising, the biggest beer brands see massive drops in sales

Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes.  So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.

Source: http://adage.com/article?article_id=138141

Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out

By Jeremy Mullman

Published: July 27, 2009

Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.

beer-declines-in-sales-2009

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Sunday, July 26th, 2009 digital No Comments

Occasions and Holidays Drive Movie Box Office Sales, Not Advertising

Taking the top box office results for each of 52 weekends from the past 10 complete years (1998 – 2008; Source: IMDB.com) we see consistently that occasions like Valentines, Memorial Day, July 4th, and Thanksgiving show increased movie going activity. People have more time during these holidays to go to the movies and Valentines is a date+movie occasion. Also, during the summer, many people go to the movie theatre to escape the heat so there is an overall hump every year during the summer months — from Memorial Day to Labor Day.

movie-box-office-2


People go out during Valentines, Memorial Day, July 4th, and Thanksgiving. And they still spend what they planned to spend — 2 tickets for movie — they didn’t buy 2 more tickets and see a second movie on the same date or holiday weekend.  If they had several good movies to choose from (often, they don’t), they would choose to spend the finite dollars on the one movie they really wanted to see. The overall movie spending “pie” did not increase much, if any, year over year.

1998 $4,055,194,733 n/a

1999 $4,253,601,768 5%

2000 $4,496,554,005 6%

2001 $5,003,433,737 11%

2002 $5,489,974,199 10%

2003 $5,581,797,720 2%

2004 $ 5,697,299,530 2%

2005 $ 5,524,566,579 -3%

2006 $ 5,660,826,625 +2%

2007 $ 5,968,027,963 +5%

2008 $ 5,887,193,490 -1%

The chart below shows a red line which is the average of all 10 years. The 10 thin blue lines are the annual lines from1998 – 2008, inclusive and these are plotted as actual dollars. They come out right on top of each other.

movie-box-office-2-overlay

Movie advertising, which runs into the hundreds of millions of dollars a year, has failed to noticeably increase the overall spending year-round or even during specific times. The chart below shows the differentials (difference between an annual line and the 10-yr average line). These all hover closely in the +$50M and -$50M band. The amplitude of the 10-yr average (red line) is larger than $50M in the summer hump — implying that the average change in movie ticket sales due to normal seasonality is larger than the change in amplitude caused by ALL movie advertising combined.

movie-box-2-differentials

And the summer “hump” is due to actual demand (people going out to movie theatres, some to escape the heat) not due to advertising. The only effect of advertising is to share-shift from one movie to another — the total spending remains consistent and even seasonal variations are consistent — a “zero-sum game.”


All-Time USA Box office

Source: IMDB.com

Rank Title USA Box Office
1. Titanic (1997) $600,779,824
2. The Dark Knight (2008) $533,316,061
3. Star Wars (1977) $460,935,665
4. Shrek 2 (2004) $436,471,036
5. E.T.: The Extra-Terrestrial (1982) $434,949,459
6. Star Wars: Episode I – The Phantom Menace(1999) $431,065,444
7. Pirates of the Caribbean: Dead Man’s Chest (2006) $423,032,628
8. Spider-Man (2002) $403,706,375
9. Star Wars: Episode III – Revenge of the Sith (2005) $380,262,555
10. The Lord of the Rings: The Return of the King(2003) $377,019,252
11. Spider-Man 2 (2004) $373,377,893
12. The Passion of the Christ (2004) $370,270,943
13. Transformers: Revenge of the Fallen (2009) $367,614,540
14. Jurassic Park (1993) $356,784,000
15. The Lord of the Rings: The Two Towers (2002) $340,478,898
16. Finding Nemo (2003) $339,714,367
17. Spider-Man 3 (2007) $336,530,303
18. Forrest Gump (1994) $329,691,196
19. The Lion King (1994) $328,423,001
20. Shrek the Third (2007) $320,706,665
21. Transformers (2007) $318,759,914
22. Iron Man (2008) $318,298,180
23. Harry Potter and the Sorcerer’s Stone (2001) $317,557,891
24. Indiana Jones and the Kingdom of the Crystal Skull(2008) $317,011,114
25. The Lord of the Rings: The Fellowship of the Ring(2001) $313,837,577

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Wednesday, July 22nd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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