Kantar

US Total, Digital Ad Spend See Solid Expansion

source: http://www.emarketer.com/Article/US-Total-Digital-Ad-Spend-See-Solid-Expansion/1010217

AT&T tops L’Oréal as second-place advertiser

For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier. But Q2 2013 was notable for an even faster rate of increase, at 3.5% over Q2 2012, suggesting that the ad spend market may be gaining some momentum.

TV ad spend expanded even faster than digital display spend in Q2 2013, growing 6.4%, vs. 4.1% for digital display. Big winners among the TV segments included cable TV, which jumped up 10.1% in H1 2013 over that period in 2012, and Spanish-language TV, which grew 9.4%.

For H1 2013, digital display ads saw a 5.3% increase. But this estimate excludes video and mobile ads, two digital formats that are seeing among the biggest bumps in investment, suggesting that total digital spending rose by significantly more than the figure cited for display only.

Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%. The telecom industry grew fastest, at a 19.5% rate, and restaurants and insurance also grew ad spend by double-digit percentages.

As for which companies were shelling out the most cash for ads, Procter & Gamble was the top spender, putting up $804.8 million in Q2 2013, and it was also No. 2 for growth, increasing outlays over Q2 2012 by 35.3%. Only Pfizer, the No. 10 advertiser, increased spending by a greater 54.0%. AT&T made a significant ad investment in Q2, upping spending by 33.2% to become the No. 2 advertiser in the US, edging out L’Oréal, whi! ch was No. 2 a year earlier. L’Oréal increased spending by a relatively meager 4.6% in Q2 2013 over Q2 2012.

eMarketer estimates that total US ad spending will grow 3.6% this year, which is in keeping with Kantar’s estimate of Q2 performance, but ahead of its half-year projections. eMarketer’s inclusion of all digital formats may account for some of this difference in spending estimates. Kantar put total ad spending for the year at $68.9 billion. eMarketer expects full-year 2013 ad spending to reach $171.0 billion.

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Monday, September 16th, 2013 news No Comments

Data Dive: US TV Ad Spend and Influence (Updated)

source: http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

US-TV-Ad-Spend-Growth-Rate-Vs-Average-Q12011-Q12013TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time. But, Q1 2013 data marks a narrowing of the gap as political and Olympic dollars exit the market and primetime ratings fall, according to MarketingCharts analysis of figures both provided and publicly released by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; why TV remains the prime medium for ad spending; the segments that are growing most rapidly; and projected TV ad spending growath rates up to 2017.

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Friday, July 12th, 2013 news No Comments

drag2share: Android Grabs 70 Percent Share In Major European markets

source: http://feedproxy.google.com/~r/businessinsider/~3/RXMXZhpVW3A/android-takes-lions-share-of-europe-sales-2013-7

Android Extends Market Share Lead In Europe (Kantar Worldpanel ComTech)
Android grabbed a 70% market share of smartphone sales that took place during the three months ending May 31, in Europe’s five largest markets, up from 61% of sales in the same period a year prior. It also has a commanding lead in China, the world’s largest smartphone market. Because Kantar only counts China’s richer urban areas, this data may actually be understating its lead there. Read >

screen shot 2013 07 01 at 09 35 10


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, July 2nd, 2013 news No Comments

Here’s The Staggering Sum ‘American Idol’ Gets Each Season From Advertisers

Source: http://www.businessinsider.com/heres-the-staggering-sum-american-idol-gets-each-season-from-advertisers-2013-5

nicki minaj

For eight of its 12 seasons, Fox’s American Idol has been the most-watched show on television, and has demanded massive ad prices because of it.

Adweek’s Anthony Crupi breaks down the numbers. Only when you know exactly how much money Fox is making from Idol does all the media attention paid to the show start to make sense:

All told, last year’s flight of Idol episodes generated a TV-high $836.4 million in ad revenue. According to Kantar Media, that was about $100 million more than what the show raked in during Season 10.

This just an amateur singing contest, after all. And yet it commands the better part of $1 billion a season in ad fees. Idol brings in that money because of its massive audience. In some seasons, it was more widely watched than the NFL:

  • Idol is averaging 13.3 million viewers per episode this year, season 12.
  • In Season 5, it delivered 30.3 million viewers.
  • 30-second ad prices in the final 16 episodes of Season 11 averaged out at $491,781 each.
  • This year, as ratings for the still-huge show have shrunk, ads are going for $350,000 apiece.

 

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Thursday, May 2nd, 2013 news No Comments

Survey Claims Only A Tiny Percent Of Ad Agencies Use Pinterest

Source: http://www.businessinsider.com/survey-claims-small-percent-of-ad-agencies-use-pinterest-2012-8

pinterest illegal

According to The Creative Group’s survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest.

The results find:

  • 7 percent already use it for business
  • 10 percent plan to start using Pinterest in the near-ish future
  • 44 percent have zero interest in using Pinterest for business purposes

According to the survey, a staggering 18 percent of marketers have never even heard of Pinterest. Considering the social media site’s meteoric rise, you’d have to assume their shops are based out of remote, Wi-Fi-free caves.

Consumers, on the other hand, are loving the social media darling, which grew from from approximately 1 million to 20 million users between July 2011 and July 2012

Kantar Media Company’s Compete conducted an online shopper intelligence survey suggesting that one in four consumers spend less time on other social media sites like Facebook and Twitter in favor of Pinterest, and 15 percent claim that they don’t use any social media sites except for Pinterest.

Considering that the sharing site is photo-based, brands have produced some visually compelling work on Pinterest. (Uniqlo found a really cool way to create a scroll animation on the site).

Donna Farrugla, executive director of The Creative Group, explained the small agency turnout as follows: “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”

Agencies, what do you think? Do the stats seem right? Why do or don’t you use Pinterest? Explain in comments or email LStampler@businessinsider.com.

 

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

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Friday, August 24th, 2012 news No Comments

Source: http://gizmodo.com/5534285/how-much-tech-companies-are-spending-on-advertising

How Much Tech Companies Are Spending On AdvertisingYahoo’s reportedly ponying up $85 million for an upcoming ad campaign—nearly twice as much as they spent on advertising in all of 2009. But as this chart shows, Yahoo’s wager looks puny next to Microsoft’s massive ad spending.

According to Kantar Media, who provided Silicon Alley Insider with numbers for total ad spending (print, online, radio, tv, and outdoor), Microsoft spent some $518 million on advertising last year, over twice as much as Apple did, with $249 million. And I’m not entirely sure they got their money’s worth—I’m having a hard time thinking of much recent Microsoft propaganda besides those “make a PC for under $1000” commercials, which basically seemed like Best Buy spots anyway. Update: also, this.

Of these six companies, eBay spent the biggest chunk of their revenue on self-promotion, presumably trying to keep their name prominent even as they lose members to services like Craigslist. And equally interesting to how much money Microsoft and eBay spent is how little Google did. I guess life is good when you’re a verb. [SAI]

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Sunday, May 9th, 2010 charts No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

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