Admittedly, we’re more likely to hit up YouTube for its hilarious and bizarre amateur content than to pop in on one of those well-funded Original Channels, but that won’t necessarily be the case going forward. Several of the site’s original programming venues will soon be available through Virgin America’s in-flight entertainment system — “H+ The Digital Series,” “Blue,” “Written by a Kid,” “Crash Course” and “The Key of Awesome” are expected to hit aircraft beginning December 15th, according to Variety.
Sure, you could navigate to YouTube on your own through the carrier’s in-flight WiFi, but you’ll soon be able to enjoy at least a few titles in (presumably) higher quality through the 9-inch panel mounted to the seat in front of you, while freeing up bandwidth for those hardworking business travelers (and a few occasional Engadget editors) in the process. These latest YouTube selections join a variety of other content unique to Virgin, and considering that legacy carriers stock their IFE with “classic” flicks and a dismal selection of dated TV shows (assuming they offer the service at all), the nation’s “fun” alternative airline is starting to look even more appealing.
Via: < a target="_blank" href="https://twitter.com/skiftnews/status/277138197446795264">Skift (Twitter)
If Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:
He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”
Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.
But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]
There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.
But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.
It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).
Skechers used a dog — Mr. Quiggly — in a greyhound race.
As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.
So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.
Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.
Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!
- VOTE HERE: For The Best And Worst Super Bowl Ads
- SUPER BOWL ADS LIVE BLOG: Instant Reaction From Our Man With The Nachos!
- Here Are All Of This Year’s Super Bowl Ads
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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