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Nielsen teams up with Twitter to create social TV ratings

Source: http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/

Nielsen teams up with Twitter to create social TV ratings

Nielsen’s long been the gold standard for TV ratings, and as our watching habits change, the firm’s reforming its ways to keep track of what we’re watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show’s reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren’t sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.

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Monday, December 17th, 2012 news No Comments

Remember When Facebook Wanted Your Phone Number For ‘Security’? It’s Using It To Sell Ads (FB)

Source: http://www.businessinsider.com/facebook-phone-number-security-being-sold-to-advertisers-2012-11

Mark Zuckerberg

Since about September, Facebook has offered its advertisers a powerful new way to track its users as they surf the web: It’s called “phone number retargeting.” The move came after Facebook made a big effort to collect its users’ mobile phone numbers to prevent security breaches.

More recently, according to AdExchanger, Facebook has combined phone retargeting with a new “conversion pixel” — a type of tracking  device, basically — within ads displayed on Facebook.

The combination of phone retargeting and conversion pixels allows advertisers to target you directly with ads and then measure exactly how you respond to them, whether by clicking, ignoring or buying something from the advertiser’s site.

Some advertisers have been doing this kind of thing on other web sites for years.

But most Facebook users don’t know it’s going on within Facebook. Instead, they believe the primary reason Facebook prompts them for a mobile phone number is to prevent account hacking, and to allow users to upload photos and make status updates from their phones.

In fact, earlier this year, Facebook began asking every user for a phone number for “security” purposes. Here’s what Facebook says about that:

facebook phone

But Facebook has since made those phone numbers available t! o advert isers as part of its new Custom Audience targeting product. “Audiences can be defined by either user email address, Facebook UIDs, or user phone numbers,” the product states.

Here’s how it works: Let’s say you are a member of your local gym. You probably gave the gym your phone number. But then you let your membership lapse, and now the gym wants to persuade you to come back. The gym can cross-reference its list of members’ phone numbers with users’ phone numbers on Facebook, and serve an ad on the page of any user with a matching number. Suddenly, you’re seeing ads that say, “Get 10% off if you rejoin your local gym!”

If you click on that ad, a conversion pixel will enable a “cookie” to track what you do so that the gym can see how successful its campaign was.

There’s a level of privacy built in to the system: Although your phone number will be targeted by ads, the number will be “hashed,” meaning that the system disguises it by replacing it with random code, making you anonymous. So the gym might target 100 phone numbers, but it won’t know which of those specific people actually responded to the ad (until they pay for a membership online, of course). All the gym will know is that a certain number responded to the ad, and that those users must have been on the original phone list.

Facebook launched the system to make its ads more effective for advertisers. The company believes they lower cost-per-acquisition (of users) for advertisers by 40 percent.

Disclosure: The author owns Facebook stock.

Related: Here Are The Sealed Court Papers On ‘Invalid Clicks’ Facebook Doesn’t Want You To See

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Tuesday, November 20th, 2012 news No Comments

Live Map Shows Every Foursquare User Who’s Voting Today, Where and When

Source: http://www.popsci.com/technology/article/2012-11/live-map-shows-every-foursquare-user-whos-voting-today-where-and-when

Happy election day! Surely you’re not already tired of social media updates about politics, or the self-congratulatory Twitter messages from your friends who got up earlier than you did to stand in line. Now you can also see a map of everyone who used Foursquare to get an I Voted badge.

It’s kind of interesting because it includes user info like gender, and where and when votes were concentrated. Check it out.

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Friday, November 9th, 2012 news No Comments

Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

Source: http://www.engadget.com/2012/11/08/sandvine-netflix-29-percent-of-north-american-internet-traffic/

Sandvine Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

When we last checked in on one of Sandvine’s traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don’t register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses — the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There’s little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what’s to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.

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Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise originally appeared on Engadget on Thu, 08 Nov 2012 04:54:00 EDT. Please see our terms for use of feeds.

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Thursday, November 8th, 2012 Uncategorized No Comments

Coach Has Dealt A Massive Blow To Internet Counterfeiters

Source: http://www.businessinsider.com/coach-wins-257-million-counterfeit-suit-2012-11

5th avenue apple store iphone 5 launch

Coach just won a lawsuit against internet counterfeiters, which could set a precedent for the rest of the industry. 

The company won $257 million in damages from the companies, the largest settlement of its kind, Alexandra Steigrad at Women’s Wear Daily reported. Under the judgement, Coach can also seize 573 domain names linked to counterfeit brands, stopping the copycats in their tracks. 

Tory Burch, Hermes and Burberry have also won similar settlements recently. 

Coach is one of the most-copied brands out there, and hundreds of websites were selling fake purses, glasses, accessories and more, according to WWD. 

Many of the sites even used photos taken from Coach’s actual website, confusing consumers into thinking they were the real deal. 

Going after domain names is the only way for companies to take back the power, according to WWD

Although he called the award a “warning,” (Coach and its) colleagues in the legal world have acknowledged that at least part of the judgment is purely symbolic. That’s because no brand is able to collect the millions in monetary damages, as it’s nearly impossible to physically locate the culprits running the illegal Web sites. Having the ability to shut down infringing sites is where companies begin to wield some power.

Still, the Coach settlement shows that retailers have legal power over counterfeiters.

DON’T MISS: Anna Wintour Sides With Tory Burch In Legal Feud With Ex-Husband >

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Monday, November 5th, 2012 news No Comments

Amazon and Google are undermining mobile pricing, and that may hurt everyone

Source: http://www.engadget.com/2012/11/03/editorial-amazon-and-google-are-undermining-mobile-pricing/

Google Nexus 10 and Nexus 7

When Google unveiled the Nexus 4, Nexus 10 and a refreshed Nexus 7 in October, the moment was arguably the crescendo of a change in the Android ecosystem that had been building ever since Amazon’s Kindle Fire first braved the marketplace in 2011. Along with a widely expanded Amazon lineup that includes multiple Kindle Fire HD models and a price-cut tweak to the original Fire, two of the largest players in the mobile world now have top-to-bottom device businesses built around selling at break-even prices and recouping their money through content. That might sound good on the surface, but it’s a bad omen for competitors that genuinely can’t respond in kind — and it could erode some of the values of diversity and innovation that we’re supposed to hold dear as technology fans.

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Editorial: Amazon and Google are undermining mobile pricing, and that may hurt everyone originally appeared on Engadget on Sat, 03 Nov 2012 13:00:00 EDT. Please see our terms for use of feeds.

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Sunday, November 4th, 2012 Uncategorized No Comments

Facebook Just Launched Its Next Billion-Dollar Business (FB)

Source: http://www.businessinsider.com/facebook-paid-app-installs-2012-10

mark zuckerberg

For months, Facebook has been testing a new kind of ad on mobile devices—ads for other apps.

Now it’s officially launched the app-ad program to all developers.

Here’s how it works: Developers place ads on Facebook’s website and its mobile apps. When users install their apps, developers pay a fee.

Because Facebook has a huge audience, and because its fast-growing base of mobile users have already shown they’re willing to download Facebook’s own app, it’s a natural audience for these ads. TinyCo, a mobile games maker, reported having 50 percent higher click-through rates. Companies like Zoosk, the online-dating service, and Fab, the e-commerce site, have also been running ads in tests.

Facebook has been swiftly laying the groundwork for this business, first launching its App Center, a centralized place for promoting apps, in May and rolling it out internationally.

Having proven it can drive traffic to apps through the App Center and through ads placed in Facebook users’ News Feeds, Facebook’s now seeking to make money off of that traffic.

Here’s a bonus: It keeps iPhone and Android developers, who might otherwise favor tools built into Apple and Google’s mobile platforms, loyal to Facebook, s! ince add ing Facebook’s social features to their apps is pretty much a requirement to get distribution—paid or unpaid—on Facebook.

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Wednesday, October 17th, 2012 news No Comments

Source: http://gizmodo.com/5944495/one-key-way-the-iphone-5-totally-destroys-the-competition

One Key Way the iPhone 5 Totally Destroys the CompetitionWe got hints from an early Geekbench result┬áthat the iPhone 5 was going to be flying. It seems that Apple’s really has worked some magic, both with iOS 6 and its custom silicon, to make the iPhone 5 absolutely blazing at crunching Javascript. Browsing on the iPhone 5 is going to be lightning quick.

AnandTech managed to grab an iPhone 5 review sample to run some quick SunSpider Javascript benchmark tests, and well, you can see for yourself below. Not only does the iPhone 5 destroy Android’s best, but it beats Intel’s Atom chips too.

A couple of caveats here, though. This browser test uses the default browser on each platform, so those of you using Chrome on Android could see faster results (let us know in the comments if you get a chance to run it). According to Intel, as this kind of processing relies heavily on the memory interface of the SoCs, its Atom could easily best chips based on the Cortex A9 spec because of memory speed issues. It seems Apple’s custom silicon has removed these kinds of memory problems, making the iPhone 5 the fastest mobile Javascript cruncher ever seen.

One Key Way the iPhone 5 Totally Destroys the Competition

Hopefully the rest of the system is absolutely blazing too, because no one likes to wait around for things to happen. We all suffer from hourglass syndrome, right? [AnandTech]


One Key Way the iPhone 5 Totally Destroys the CompetitionOur newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.

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Wednesday, September 19th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5944495/one-key-way-the-iphone-5-totally-destroys-the-competition

One Key Way the iPhone 5 Totally Destroys the CompetitionWe got hints from an early Geekbench result┬áthat the iPhone 5 was going to be flying. It seems that Apple’s really has worked some magic, both with iOS 6 and its custom silicon, to make the iPhone 5 absolutely blazing at crunching Javascript. Browsing on the iPhone 5 is going to be lightning quick.

AnandTech managed to grab an iPhone 5 review sample to run some quick SunSpider Javascript benchmark tests, and well, you can see for yourself below. Not only does the iPhone 5 destroy Android’s best, but it beats Intel’s Atom chips too.

A couple of caveats here, though. This browser test uses the default browser on each platform, so those of you using Chrome on Android could see faster results (let us know in the comments if you get a chance to run it). According to Intel, as this kind of processing relies heavily on the memory interface of the SoCs, its Atom could easily best chips based on the Cortex A9 spec because of memory speed issues. It seems Apple’s custom silicon has removed these kinds of memory problems, making the iPhone 5 the fastest mobile Javascript cruncher ever seen.

One Key Way the iPhone 5 Totally Destroys the Competition

Hopefully the rest of the system is absolutely blazing too, because no one likes to wait around for things to happen. We all suffer from hourglass syndrome, right? [AnandTech]


One Key Way the iPhone 5 Totally Destroys the CompetitionOur newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.

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Wednesday, September 19th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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