King

Here’s The ‘Irresistible’ Pitch Walmart CEO Mike Duke Used To Woo His Most Important Engineer

Source: http://www.businessinsider.com/walmart-ceo-mike-duke-walmartlabs-2012-11

Walmart CEO Mike DukeWalmart may be the king of retail in the physical world, but on the internet, it’s still a challenger.

Jeremy King, a Silicon Valley engineer who built key parts of eBay’s infrastructure, joined global retail titan Walmart in the summer of 2011 as CTO of Walmart.com.

Farhad Manjoo interviewed King for his great story on Walmart’s evolution at Fast Company, and the engineer described the “irresistible pitch” that CEO Mike Duke gave him over a videoconference call, luring him into the job.

Duke wanted to become more experimental — and he was making the moves to prove it. From Fast Company:

After years of seeing his company lag online, Duke swore that digital was now a priority for Walmart. Duke had restructured the company, placing e-commerce on equal footing with Walmart’s other, much larger divisions. He had made serious investments in high-tech talent, acquiring several startups. One, a 65-person social media firm called Kosmix with expertise in search and analytics, was the impetus for Walmart rechristening its Valley operations “@WalmartLabs.”

Duke was looking for people who would revive the company’s sites and services, and energize its entire culture. He hoped to turn a company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas. In the summer of 2011, King signed up as CTO of Walmart.com. “We’ve hired hundreds of incredibly talented peop! le, in S ilicon Valley and around the world,” says Duke of his aggressive moves. “We are playing to win.”

King now heads @WalmartLabs — the company’s skunkworks. He has been tasked with bringing Walmart into the rapidly morphing world of e-commerce. That means reinventing the shopping experience — both in-store and online — and facilitating Walmart’s digital transformation.

And, judging by Duke’s pitch, it looks like he has his CEO’s full support.

Read Manjoo’s full story at Fast Company >

NOW SEE: Black Friday Shopping Hysteria From Around The Country >

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Friday, June 1st, 2012 Uncategorized No Comments

How Burger King Went From McDonald’s Greatest Rival To Total Train Wreck

Source: http://www.businessinsider.com/how-burger-king-went-from-mcdonalds-greatest-rival-to-total-train-wreck-2012-4

burger king

After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.

The chain has struggled with a decline in sales since 2008. It lost its No. 2 spot to Wendy’s in March.

The new branding is supposed to be a fresh start. But just as things were looking up, a spot featuring Mary J. Blige outraged consumers with its racial stereotypes.

Most brands can move past controversies like this with a heartfelt apology and a donation to charity. For Burger King, however, this is just the latest is a string of marketing blunders it’s committed over the past four years. Coupled with the recession and the growing success of McDonald’s and Wendy’s, Burger King couldn’t be in more trouble.

2003: Burger King gets new management and reactivates “The King.”

Things had been bad at Burger King for a long time: through the late 1990′s, revenues were declining, market share was down, and the company was tied with Wendy’s for the No. 2 fast-feeder spot. So when then-owner Diageo sold Burger King in 2002 to TPG Capital for $1.5 billion, the company looked at the deal as a clean slate.

In 2003, Burger King’s then-chief marketer Russ Klein hired Crispin Porter + Bogusky as the chain’s ad agency. CP+B, under charismatic chief creative Alex Bogusky, was the hottest, hippest ad agency in the U.S. The stage was set for a comeback.

One of CP+B’s first major decisions to was to resurrect “The King,” a brand icon the company had ditched in the 1980s.

The decision would prove fateful.




2008: Burger King started selling absurdly expensive burgers.

In the U.K., a Burger King started selling a gourmet burger for $190.

“The idea is to change perceptions by pushing the envelope to raise awareness of our ambitions,” Mark Dowding, Burger King’s head of product and innovation for Europe, the Middle East and Africa, told Ad Age. “We have emphasized the quality to create noise and interest in the market.”

The recession was in full swing and the PR stunt made BK look out of touch.




The brand hit its peak between 2004 and 2007 with campaigns like “Subservient Chicken” and “Whopper Freakout”

CP+B revived the brand by bringing back the company’s mascot, “The King,” and reverting to the tried-and-true slogan “Have it your way.”

As an extension of that slogan, the agency created “Subservient Chicken,” a website where consumers could type commands and watch a giant chicken act them out. The website had 20 million hits in the first week.

The “Whopper Freakout” campaign saw Burger King employees telling customers the famous sandwich had been discontinued and recording their reactions. The campaign resulted in double-digit increases in quarterly sales that year.



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Sunday, April 15th, 2012 news No Comments

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications

Source: http://www.engadget.com/2012/02/21/google-buys-cuils-search-related-patent-applications/

Google pads IP portfolio, purchases Cuil's pending search-related patent applications

Google’s been buying a fair amount of IP over the past several months from IBM, and now the Big G has acquired seven new patent applications from the now-defunct search engine, Cuil. Back in 2008, Cuil aimed to take Google’s crown as the king of search, but was shut down 2010 because it often failed to provide relevant results (despite its massive site index). Good thing the patent apps Google’s gotten are for different methods of displaying search results, as opposed to, you know, finding them. The full list of assignments can be found at the source below, so head on down to get your fill of patent claims and black and white drawings.

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications originally appeared on Engadget on Tue, 21 Feb 2012 02:44:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


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Sunday, February 5th, 2012 news No Comments

How These Guys Went From Making Music For The Terminally-Ill To Launching An iTunes-Like Startup

Source: http://www.businessinsider.com/how-these-guys-went-from-making-music-for-the-terminally-ill-to-launching-an-itunes-like-startup-2012-1


YogiTunes

It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.

Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.

As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.

After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.

But people are used to getting their music through iTunes and other popular sources:

“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”

Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.

“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”

“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”

For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.

“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”

NOW SEE: A complete guide to what not to do when launching a startup>

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Friday, January 20th, 2012 news No Comments

Hey Pal, You Screwed Yourself (GOOG)

Source: http://www.businessinsider.com/google-to-twitter-hey-pal-you-screwed-yourself-2012-1


Guy from ChicagoYesterday, Google announced a new, optional feature.

Users who turn the feature on will now see personalized search results that link to content from social networks.

Google called it “Search plus Your World.”

After the launch, Twitter complained, saying that Search plus Your World did not include content from Twitter.

Google responded:

We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi), and since then we have observed their rel=nofollow instructions.

Translated into normal person English, Google is saying, “Hey Twitter, the only reason we didn’t include your content in Search plus Your World is because you asked us not to.”

Here’s what we think is going on: Google used to pay Twitter for “firehose” access to all the content on Twitter. It sounds like this summer, Google told Twitter that it would no longer like to pay for that access. Twitter – it seems – said OK, you can’t have access to that content anymore.

So who’s right and who’s wrong?

From Twitter’s perspective, you could argue that Google is trying to shake it down, telling Twitter: Give us your content for free or we’ll point all our users at Google+ instead of Twitter!

From Google’s perspective, you could argue that Twitter is trying to charge Google for access to content and complaining when Google said no thanks and made do without. If getting into “Search plus Your World” is so important to Twitter, maybe it shouldn’t charge Google for getting access to Twitter.

Danny Sullivan and MG Siegler are doing a great job covering this story.

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Wednesday, January 11th, 2012 news No Comments

Digital music finally outsells physical media, books look on in alarm

Source: http://www.engadget.com/2012/01/05/digital-music-finally-outsells-physical-media/

Nielsen

That sharp sucking of air you heard at the end of 2010, well, that was the record industry wincing as sales of CDs continued to tumble while digital media sales remained flat. The relieved exhale that you just heard echoing through the atmosphere? That was the collective sigh of executives who just picked up the latest Nielsen report indicating that digital music sales are on the rise again and, for the first time ever, have finally surpassed physical media. Sales as a whole were up, but while CDs were down 5.7 percent, digital track sales were up 8.4 percent and digital albums a stunning 19.5 percent (perhaps most interestingly, though, vinyl was up over 36 percent). CDs still outsell virtual albums by a factor of two, but it’s clear the trend toward binary media is back on track. It may be a narrow victory but, with 50.3 percent of the market, audio files are new king of the hill. Check out the full report at the source.

Digital music finally outsells physical media, books look on in alarm originally appeared on Engadget on Thu, 05 Jan 2012 18:02:00 EDT. Please see our terms for use of feeds.

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Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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