Walmart may be the king of retail in the physical world, but on the internet, it’s still a challenger.
Jeremy King, a Silicon Valley engineer who built key parts of eBay’s infrastructure, joined global retail titan Walmart in the summer of 2011 as CTO of Walmart.com.
Farhad Manjoo interviewed King for his great story on Walmart’s evolution at Fast Company, and the engineer described the “irresistible pitch” that CEO Mike Duke gave him over a videoconference call, luring him into the job.
Duke wanted to become more experimental — and he was making the moves to prove it. From Fast Company:
After years of seeing his company lag online, Duke swore that digital was now a priority for Walmart. Duke had restructured the company, placing e-commerce on equal footing with Walmart’s other, much larger divisions. He had made serious investments in high-tech talent, acquiring several startups. One, a 65-person social media firm called Kosmix with expertise in search and analytics, was the impetus for Walmart rechristening its Valley operations “@WalmartLabs.”
Duke was looking for people who would revive the company’s sites and services, and energize its entire culture. He hoped to turn a company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas. In the summer of 2011, King signed up as CTO of Walmart.com. “We’ve hired hundreds of incredibly talented peop! le, in S ilicon Valley and around the world,” says Duke of his aggressive moves. “We are playing to win.”
King now heads @WalmartLabs — the company’s skunkworks. He has been tasked with bringing Walmart into the rapidly morphing world of e-commerce. That means reinventing the shopping experience — both in-store and online — and facilitating Walmart’s digital transformation.
And, judging by Duke’s pitch, it looks like he has his CEO’s full support.
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
The mobile web is king in China. According to the China Internet Network Information Center, mobile internet users outnumbered broadband users for the first time.
Mobile internet connections have surged with the growth of smartphones, while broadband connections have contracted by 70 million over the past 18 months. CNNIC says that half of new internet users come from rural areas, 60 percent of whom access the web from their phones.
Broadband is probably faltering because mobile web access is cheaper than fixed access, as is true in most of the developing world. Boston Consulting Group forecasts that most of the growth in G-20 internet connections will come from mobile access.
O, how the mighty
fall have an asthma attack and roll off the side of a cliff. Digg, erstwhile king of the internet, just sold itself for a mere $500,000. In 2008, it turned down Google’s offer of two hundred million.
Of course, in 2008, Digg was one of the top sites on the entire internet. Now, not so much. As Gizmodo alumnus Mat Honan points out, this is exactly .0005 Instagrams. That’s pretty much a “we’re not giving you zero dollars, now shut up and die” offer in tech land, and certainly not enough to keep Digg going as anything that resembles the Digg of today: WSJ says “None of Digg’s remaining employees will join Betaworks as part of the acquisition.” Frankly, Digg should be glad it wasn’t offered a free bowl of warm soup and some Hollywood Video gift cards.
The site, which once carried the massive internet clout of Reddit in 2012—able to make or break (literally) entire websites with its gigantic traffic tsunamis—was just acquired for less than it costs to buy a tiny apartment in New York. The Wall Street Journal reports that the “New York technology development firm Betaworks,” which ” intends to fold Digg into News.me Inc. a digital media startup that Betaworks launched in April 2011.” Considering nobody knows what the hell News.me is, this is goodbye for Digg, which drifts off to join Blockbuster, CompUSA, Sam Goody, and MySpace’s lower torso under some shadowy rock in hell. Bye, Digg! You’ll long remind us of the late 2000s, when Rihanna was busy capturing our hearts, and you were worth actual attention, and maybe even money. [WSJ]
Chrome’s share of internet use just inched past Microsoft’s Internet Explorer last month, laying claim to king of the web browsers. Statcounter’s analytics measured that 32.43 percent of its 15 billion page-views were done on Google’s browser, while Internet Explore took 32.12 percent and Firefox 25.55 percent. According to StatCounter, an upswing of over 0.6 percent to Firefox (from Internet Explorer) helped Chrome claim the top spot. The month rounds off some impressive growth for Chrome in 2012, which claimed second place in Statcounter’s results at the start of the year. Now, if Google could just get that mobile version out to more handsets, we could see how it fares against small-screen competition.
Statcounter: Chrome overtakes Internet Explorer in global browser share for the first time originally appeared on Engadget on Fri, 01 Jun 2012 07:32:00 EDT. Please see our terms for use of feeds.
After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.
The new branding is supposed to be a fresh start. But just as things were looking up, a spot featuring Mary J. Blige outraged consumers with its racial stereotypes.
Most brands can move past controversies like this with a heartfelt apology and a donation to charity. For Burger King, however, this is just the latest is a string of marketing blunders it’s committed over the past four years. Coupled with the recession and the growing success of McDonald’s and Wendy’s, Burger King couldn’t be in more trouble.
2003: Burger King gets new management and reactivates “The King.”
Things had been bad at Burger King for a long time: through the late 1990’s, revenues were declining, market share was down, and the company was tied with Wendy’s for the No. 2 fast-feeder spot. So when then-owner Diageo sold Burger King in 2002 to TPG Capital for $1.5 billion, the company looked at the deal as a clean slate.
In 2003, Burger King’s then-chief marketer Russ Klein hired Crispin Porter + Bogusky as the chain’s ad agency. CP+B, under charismatic chief creative Alex Bogusky, was the hottest, hippest ad agency in the U.S. The stage was set for a comeback.
One of CP+B’s first major decisions to was to resurrect “The King,” a brand icon the company had ditched in the 1980s.
The decision would prove fateful.
2008: Burger King started selling absurdly expensive burgers.
In the U.K., a Burger King started selling a gourmet burger for $190.
“The idea is to change perceptions by pushing the envelope to raise awareness of our ambitions,” Mark Dowding, Burger King’s head of product and innovation for Europe, the Middle East and Africa, told Ad Age. “We have emphasized the quality to create noise and interest in the market.”
The recession was in full swing and the PR stunt made BK look out of touch.
The brand hit its peak between 2004 and 2007 with campaigns like “Subservient Chicken” and “Whopper Freakout”
CP+B revived the brand by bringing back the company’s mascot, “The King,” and reverting to the tried-and-true slogan “Have it your way.”
As an extension of that slogan, the agency created “Subservient Chicken,” a website where consumers could type commands and watch a giant chicken act them out. The website had 20 million hits in the first week.
The “Whopper Freakout” campaign saw Burger King employees telling customers the famous sandwich had been discontinued and recording their reactions. The campaign resulted in double-digit increases in quarterly sales that year.
- You’ll Have To Go To This Lucky State To Try Burger King’s Ridiculous New Bacon Ice-Cream Sunday
- FAIL: Unilever’s New Tagline In Germany Is ‘F— The Diet’
- RANDOM: Watch Charlie Sheen Use The F-Word In A Dutch Beer Ad
AMERICAN HONDA MOTOR
TOYOTA MOTOR SALES U.S.A.
It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
- These Guys Launched A Startup For Entrepreneurs And Then Got Turned Away By Entrepreneurs
- INSTANT MBA: Know Your Competitors Broadly And Your Users Narrowly
- How Gossiping At The Workplace Can Improve Your Health
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Try On New Glasses in Warby Parker's Virtual Booth
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook Is Running Out Of Time To Figure Out Its Mobile Advertising Strategy (FB)
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- What is Web 3.0? Characteristics of Web 3.0
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)