kleiner perkins

Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

Absurdly Hyped Startup Airtime Has Officially Flopped And Top Execs Are Fleeing

Source: http://www.businessinsider.com/absurdly-hyped-startup-airtime-has-officially-flopped-and-top-execs-are-fleeing-2012-10

Olivia Munn Airtime

Airtime, the startup with a product that connects random Facebook users in video chats, is a huge flop and its senior people are fleeing the company, Liz Gannes of All Things D reports.

CTO Eric Feng, brought in through a March acquisition, is on his way out. Cofounder Shawn Fanning is no longer day to day at the company.

It’s particularly bad news that Feng is leaving because after joining the company in March, he fired everyone who had been working on the startup’s tech before.

Airtime, which raised $33 million from Kleiner Perkins, only launched its product 12 weeks ago, but it’s already pretty obvious not many people want to use the thing. Gannes reports that it only has 11,000 daily active users. By comparison, Instagram has 11 million.

Fanning’s cofounder is Sean Parker, the guy played by Justin Timberlake in the Facebook movie. Gannes says he was the driving force behind Airtime’s weird product launch event, which was attended by all sorts of mid-level celebrities. He says this launch “worked” because it drove traffic. Uh huh.

Gannes talked to Parker, and has more quotes from him here >>

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Tuesday, October 2nd, 2012 news No Comments

This MIT Startup Figured Out A Way To Code Facial Expressions

Source: http://www.businessinsider.com/this-mit-startup-figured-out-a-way-to-code-facial-expressions-2012-8

chart

Marketers already know way to much about us thanks to online tracking, and now they have yet another powerful way to understand consumers.

MIT startup Affectiva has created a webcam that codes facial expressions and a sensor that measures changes in body temperature. Both could be a huge way for brands to steamline the market research process.

Liz Gannes over at All Things Digital reports that MIT professor Rosalind Picard and research scientist Rana el Kaliouby initially created the technology to “help children with autism understand facial expressions,” but now marketing research companies like WWP Millard Brown and IPG Media Lab primarily use the products. Affectiva just raised $12 million in Series C funding from Kleiner Perkins and Horizon Ventures.

Kaliouby told Gannes that “we have the largest repository of facial responses ever collected in the world,” which is part of its webcam product, the Affdex dashboard.

According to the company site, the “dashboard provides overall emotion scores and real-time, scene-by-scene playback of facial data.” It can also compare the difference ! in emoti onal and facial responses from men and women, and people of different races.

Affectiva’s other product is the Q Sensor, which measures skin conductance — or in other words, how body temperature and sweat glands change over time.

NOW READ: The Incredible Story Of How Target Exposed A Teen Girl’s Pregnancy With Sophisticated Market Research >

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Tuesday, August 7th, 2012 news No Comments

The 12 Most Important Slides About Mobile From Mary Meeker’s Presentation

Source: http://www.businessinsider.com/the-12-most-important-slides-about-mobile-from-mary-meekers-presentation-2012-5

Mary Meeker the person

This note appeared first on Business Insider Intelligence, a new research and analysis service focused on mobile computing and the Internet. Sign up for a free trial here.

Mary Meeker, a former Morgan Stanley analyst now at venture capital firm Kleiner Perkins, is known for her periodic “state of the Web” presentations.

Yesterday, she delivered her latest one at the D10 conference, and made it available on the Web at the same time.

The entire deck is long — 112 slides. It covers a ton of topics, including mobile stats, advertising, macroeconomic trends, and a long section on “reimagination” of various analog forms in the digital world (for instance, Path is a digital diary). 

To save you time, we’ve picked out the most interesting and useful slides with statistics about the mobile industry. The commentary caption above each slide is ours, not Meeker’s.

Here are statistics on 3G growth and usage in 30 countries. The fast growth in Brazil, India, and China suggest that fast-growing emerging economies will move to 3G more quickly than developed economies did.

The iPad is taking off much faster than the iPhone and iPod did. The iPhone established the market for apps, which the iPad is taking advantage of. Apple’s brand is also stronger than it was five years ago.

Android is taking off faster than the iPhone. That’s mainly because it’s free, and because the iPhone helped establish the consumer smartphone market and a lot of the necessary features, like a touch screen with keyboard.

See the rest of the story at Business Insider

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Thursday, May 31st, 2012 news No Comments

The 12 Most Important Slides About Mobile From Mary Meeker’s Presentation

Source: http://www.businessinsider.com/the-12-most-important-slides-about-mobile-from-mary-meekers-presentation-2012-5

Mary Meeker the person

This note appeared first on Business Insider Intelligence, a new research and analysis service focused on mobile computing and the Internet. Sign up for a free trial here.

Mary Meeker, a former Morgan Stanley analyst now at venture capital firm Kleiner Perkins, is known for her periodic “state of the Web” presentations.

Yesterday, she delivered her latest one at the D10 conference, and made it available on the Web at the same time.

The entire deck is long — 112 slides. It covers a ton of topics, including mobile stats, advertising, macroeconomic trends, and a long section on “reimagination” of various analog forms in the digital world (for instance, Path is a digital diary). 

To save you time, we’ve picked out the most interesting and useful slides with statistics about the mobile industry. The commentary caption above each slide is ours, not Meeker’s.

Here are statistics on 3G growth and usage in 30 countries. The fast growth in Brazil, India, and China suggest that fast-growing emerging economies will move to 3G more quickly than developed economies did.

The iPad is taking off much faster than the iPhone and iPod did. The iPhone established the market for apps, which the iPad is taking advantage of. Apple’s brand is also stronger than it was five years ago.

Android is taking off faster than the iPhone. That’s mainly because it’s free, and because the iPhone helped establish the consumer smartphone market and a lot of the necessary features, like a touch screen with keyboard.

See the rest of the story at Business Insider

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Thursday, May 31st, 2012 news No Comments

6 Charts About The Future Of Learning

Source: http://www.businessinsider.com/future-learning-charts-2011-12


This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.

In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.

Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.

Pew education charts

Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.

Pew education charts

Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.

Pew education charts

What’s helping that trend? Apple’s iPad. Here’s a bonus chart from Kleiner Perkins’ Mary Meeker showing just how fast the iPad is gaining steam relative to the iPhone and iPod.

iPad shipment in its first six quarters

More from our special report on The Future of Learning:

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Tuesday, December 13th, 2011 news No Comments

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