knowledge

Now THIS Is The ‘Right Way’ To Start A Company

Source: http://www.businessinsider.com/now-this-is-the-right-way-to-start-a-company-2012-11

noah brier james gross percolate

Ok, fine.

There probably is no “right way” to start a company.

But, if there WAS a picture-perfect, fool-proof method, it might look like Percolate.

Percolate, a SaaS solution for marketing managers, was founded by James Gross and Noah Brier in early 2011. Today it raised a $9 million Series A round and it has more than 30 Fortune 500 companies as clients. They’re each paying Percolate about $10,000 per month.

There are a few things Gross and Brier did in their startup’s earliest days that set them up for success.

  • They each worked for marketing companies before founding Percolate.
  • When they had enough knowledge and industry connections, they quit.
  • They bootstrapped until they proved their model.
  • The used outside capital to step on the gas.

Gross was a former sales executive for Federated Media and Brier worked for a marketing agency, The Barbarian Group. While they were there, they created a lot of contacts in the marketing and advertising departments of major corporations. They were also able to see inefficiencies and demands in the industry. Later, while the two were bootstrapping Percolate, everything they absorbed at Federated Media and TBG became very valuable.

Being employed also enabled the pair to save up money and bootstrap. They funded their startup themselves for one year, during which Brier ! and Gros s worked out initial kinks.

When they finally had a working model and paying clients, they sought outside capital. They used a $1.5 million seed round to accelerate growth; they didn’t waste it stumbling around and pivoting.

Of course, a lot of successful companies have been founded other ways. Zuckerberg never had a job before founding Facebook. Ben Silbermann initially set out to be a doctor, but he ended up founding Pinterest

It’s too early to guarantee Percolate’s success. But whatever Gross and Brier have done up until now, it seems to be working.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, November 14th, 2012 news No Comments

Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video)

Source: http://www.engadget.com/2012/06/01/google-world-wonders-project/

Image

Google has already been taking us to exotic locations through Street View, but now it’s hoping to enshrine the most famous places on Earth through the World Wonders Project, one car (or trike) at a time. A total of 132 sites, ranging from natural landmarks like Yosemite to much more synthetic constructions like the Leaning Tower of Pisa, have both an on-the-ground view as well as 3D renderings, videos and loads of history from UNESCO and the World Monuments Fund, among others. The educational bent is so conspicuous that Google is offering up some of the content in downloadable bundles for schools along with the usual web-based look. All of it promises a much more fascinating, hands-on approach than a dry textbook, and it’s a unique way of bringing encyclopedic knowledge to an era of Chromebooks and the cloud.

Continue reading Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video)

Google World Wonders Project takes you to Earth’s treasures in glorious Street View vision (video) originally appeared on Engadget on Fri, 01 Jun 2012 02:01:00 EDT. Please see our terms f or use of feeds.

Permalink Google Official Blog  |  sourceGoogle World Wonders Project  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Friday, June 1st, 2012 news No Comments

This Wendy’s Coupon Offering A ‘Free Small Hot Original Redhead’ Is Confusing Everybody

Source: http://www.businessinsider.com/wendys-coupon-fail-2012-5

redhead wendys coupon

Ah, the perils of confusing coupons.

This coupon from Wendy’s recently caused quite a fuss when it was posted on Reddit. The general reaction was: what (or who) the heck is the “Redhead” that it’s selling?

No, Wendy’s isn’t peddling crimson-haired humans with any purchase.

Luckily, some of the more well-informed Redditors shared their knowledge:

“A “redhead” is their stupid coffee 🙁 I got all excited when I saw the sign thinking it was a red, spicy buffalo sandwich (or a real redhead which I would have preferred 😉 ) But it is just coffee :(“

And now we know.

On Wendy’s end, it shows a disconnect in its marketing. Something like the Redhead, which obviously isn’t a commonly known brand, needs a bit of context.

NOW SEE: 13 Epic Twitter Fails By Big Brands >

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, May 17th, 2012 news No Comments

Can You Recognize These Products Without Branding

Source: http://gizmodo.com/5895567/can-you-recognize-these-products-even-without-their-branding/gallery/1

Can You Recognize These Products Even Without Their Branding?Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It’s kinda sick, isn’t it? Within half a second, you already knew that that packet above was Heinz ketchup.

Why is that? Is it because we use it everyday? No, when was the last time you used Wite-Out? It’s just funny to have this reserve of knowledge about brands and shapes and have the ability to immediately draw from that useless knowledge tank.

The stripped branding of brands series is the brainchild of Andrew Miller. His project, Brand Spirit, is to strip 100 different products of their brands (by painting them white) for 100 days, basically reducing the object to its most basic form. The idea is to see if we still see the brands without the, you know, brand. Check ’em all out here. [Brand Spirit via PSFK]

Can You Recognize These Products Even Without Their Branding?Obviously a packaged quarter (or Trojan)

Can You Recognize These Products Even Without Their Branding?Pencil thin vibrator (or Sharpie)

Can You Recognize These Products Even Without Their Branding?Bicycle grip (or Tabasco)

Can You Recognize These Products Even Without Their Branding?Har har, Wite-Out got whited out

Can You Recognize These Products Even Without Their Branding?I actually didn’t know this one and I live in New York (NYC Metro Card)

Tags: , , , , , , , , , , , , , , , , , , , ,

Thursday, March 22nd, 2012 digital No Comments

TED launches ‘TED-Ed’, hopes to make lessons worth sharing

Source: http://www.engadget.com/2012/03/13/ted-launches-ted-ed/

Who doesn’t love filling an idle hour with a good ol’ bit of TED? Now, the people behind those share-worthy ideas are bringing us TED-Ed: a new lesson-based YouTube channel. Aimed primarily at high-schoolers, the initiative invites teachers to submit their “best lesson” in a youthful mind-friendly ten minutes or less. If chosen, TED will ship out a “portable recording booth” — which look suspiciously like an iPad in a sound-absorbing flightcase. Once the knowledge has been preserved, it’s sent over to a team of animators to bring it to life. If you know a great teacher, or animator, you can also nominate them to the TED-Ed team if they’re too humble to put themselves forward. The TEDEducation YouTube channel is up and running right now, but the new original content won’t land until a dedicated site is launched next month. There’s a typically heartwarming and informative video about the project after the break.

Continue reading TED launches ‘TED-Ed’, hopes to make lessons worth sharing

TED launches ‘TED-Ed’, hopes to make lessons worth sharing originally appeared on Engadget on Tue, 13 Mar 2012 10:12:00 EDT. Please see our terms for use of feeds.

Permalink Fastcompany  |  sourceTED  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Tuesday, March 13th, 2012 news No Comments

Twitter’s Revenue From The Start Of Last Year Leaks, And It’s Ugly

Source: http://www.businessinsider.com/leaked-twitters-early-business-financials-2012-3


Dick Costolo Web 2.0 stage

Ryan Tate over at Gawker got his hands on some of Twitter’s financial numbers for 2010 and early 2011 — and they aren’t pretty.

In the first quarter of 2011, Twitter brought in $23.8 million in revenue and lost $49.2 million — with a net loss of $25.8 million for the quarter.

2010 doesn’t look that great, either: the company brought in $28.5 million and had a net loss of $67.8 million.

It’s important to note that this is all before Twitter really got serious about advertising. It’s revenue should have grown nicely through the year. But, the company doubled headcount, so it could still have serious losses.

Here’s the breakdown from the Gawker piece, according to Tate’s source who “has knowledge of the company’s finances”:

Jan. 2011 – Apr. 2011

Revenue: $23.8 million

Cost of revenue: $18.7 million
R&D cost: $13.1 million
Sales and marketing cost: $5.4 million
General administrative cost: $12.0 million
Total costs and expenses: $49.2 million

Loss from operations: $25.4 million
Loss from interest and other: $404,000

Net loss (non GAAP): ($25.8 million)

Jan. 2010 – Dec. 2010

Revenue: $28.5 million
Net loss: ($67.8 million)
Assets: $221.5 million (as of Dec. 2010)
Liabilities: $221.5 million (as of Dec. 2010)

We’ve reached out to Twitter for comment, but haven’t heard back yet.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , ,

Friday, March 9th, 2012 news No Comments

What is Temporal Noise Reduction

Source: http://gizmodo.com/5891352/what-is-temporal-noise-reduction

What Is Temporal Noise Reduction?One of the new iPad’s video features—along with 1080p recording and video stabilization—is temporal noise reduction. Apple claims it will improve the quality of footage in low-light conditions. OK, but what the hell is it?

It’s a clever technique…

There’s no getting around this: temporal noise reduction is tough to explain. That’s because it’s a complex process used to improve image and video rendering. This is very much a simplified explanation of what happens.

…that greatly reduces the noise of video…

When you record footage in low-light conditions, the resulting images are often noisy—speckled with pixelation that looks like a staticky TV screen. Why? Because there’s just not enough light hitting the sensor. In bright conditions, all the light provides a huge signal; noise—from electrical interference or imperfections in the detector—is still present, but it’s drowned out. In low light, the signals are much smaller which means that the noise is painfully apparent.

…by comparing what pixels actually move…

So, onto temporal noise reduction itself. Basically, it exploits the fact that with video there are two pools of data to use: each separate image, and the knowledge of how the frames change with time. Using that information, it’s possible to create an algorithm that can work out which pixels have changed between frames. But it’s also possible to work out which pixels are expected to change between frames. For instance, if a car’s moving from left to right in a frame, software can soon work out that pixels to the right should change dramatically.

…and guessing what is noise and what is actual detail…

By comparing what is expected to change between frames, and what actually does, it’s possible to make a very good educated guess as to which pixels are noisy and which aren’t. Then, the pixels that are deemed noisy can have a new value calculated for them based on their surrounding brothers.

…to make low-light video super-sharp.

So, the process manages to sneakily use data present in the video stream to attenuate the effects of noise and improve the image. It’s something that’s been used in 3D rendering for years, but it requires a fair amount of computational grunt. Clearly, the new iPad can handle that—and as a result, we’ll be fortunate enough to have better low-light video.

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, March 8th, 2012 news No Comments

Supreme Court Gives the Go Ahead for Re-Copyrighting Public Domain Works [Copyright]

Source: http://gizmodo.com/5877740/supreme-court-gives-the-go-ahead-for-re+copyrighting-public-domain-works

Supreme Court Gives the Go Ahead for Re-Copyrighting Public Domain WorksYou’ve got to be kidding me. The US Supreme Court ruled Wednesday that Congress can remove works from the public domain and re-copyright them in order to bring the the pieces into compliance with international copyright schemes. Yeah, because that doesn’t run completely against the spirit of copyright law or anything.

For one reason or another, the American copyright protections of many famous, foreign works—including H.G. Wells’ Things to Come, Fritz Lang’s Metropolis, Prokofiev’s Classical Symphony and Peter and the Wolf, Shostakovich’s Symphony 14, Cello Concerto and everything by Igor Stravinsky—moved into the public domain despite still being copyrighted overseas. To “correct” this issue, Congress passed legislation in 1994 that would move the works in question back to protected status and comply with the Berne Convention, an international copyright treaty.

This week, the Supreme Court ruled on a case brought by a coalition of educators, performers, and film archivists who rely on public domain works such as these for their livelihoods. If these pieces are place back under copyright, this group (like everybody else) simply can’t use them. However in a 6-2 ruling—Justices Stephen Breyer and Samuel Alito dissenting—the Court ruled that bringing these works into agreement with the international treaty did not violate the First Amendment rights of those people using the works as they are now (no, those folks will just have to pay licensing fees to perform), nor does it set a precedent for Congress to eventually push for perpetual copyright protections.

In his dissent, Justice Breyer stated that the congressional legislation,

bestows monetary rewards only on owners of old works in the American public domain. At the same time, the statute inhibits the dissemination of those works, foreign works published abroad after 1923, of which there are many millions, including films, works of art, innumerable photographs, and, of course, books – books that (in the absence of the statute) would assume their rightful places in computer-accessible databases, spreading knowledge throughout the world.

As Anthony Falzone, executive director of the Fair Use Project at Stanford University commented, the ruling “suggests Congress is not required to pay particularly close attention to the interests of the public when it passes copyright laws.” Well, yeah, it’s Congress. They don’t need to read bills and amendments, they don’t need to represent their constituents. They jus need to ensure hard-working people like Igor Stravinsky gets the royalty checks he needs so desperately. Hey, a guy’s gotta eat—especially when he’s been dead since 1971. [ArsTechnicatop art: the AP]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, January 19th, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
____________________________________________________________

2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
____________________________________________________________

3. Challenge: Uncontrolled growth

Solution: Social Brand Management
____________________________________________________________

4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
____________________________________________________________

5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
____________________________________________________________

6. Challenge: Building knowledge and capacity

Solution: Train, train, train
____________________________________________________________

7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
____________________________________________________________

Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, November 17th, 2011 news No Comments

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and Developers [Teach Yourself]

Source: http://lifehacker.com/5857764/treehouse-teaches-you-development-and-design-elegantly-and-for-free

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and DevelopersIf you’re looking to learn some new development or design skills, Treehouse can teach your the core knowledge you need. The site offers a focused look at the basics of object oriented programming, the principals of good design, and how to make an iPhone app.

The lessons take you through your topic of choice in video form, explain everything in clear and precise terms, and award you badges as you make your way through. If you’re willing to pay extra, you’ll also get access to project videos which will take you through the process of creating real-world projects from start to finish. I’ve been meaning to improve my pathetic Objective C skills and learn to develop for iOS but had yet to come across a set of lessons I really liked. After watching a few at Treehouse I was pretty hooked. If you’ve been looking to pick up one of these valuable skills as well, their lessons are definitely worth checking out.

Note: I made an error and initially thought Treehouse was free. First, sorry for the misleading information! Second, we still think it’s pretty nice. Pricing is $25/month for basic access and $49/month for premium. (More information here.) That’s about on par with our other favorite, Lynda. Lynda offers you far more topics but Treehouse has a nice focus (and, at the moment, a more up-to-date iOS course). Sorry again that I completely missed the cost of the service, but it’s still pretty cool and worth a look if it’s within your budget.

Treehouse


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, November 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing