Kraft

Teenagers In Europe Have Given Up Candy, And It’s Hurting Our Business

Source: http://www.businessinsider.com/kraft-foods-ceo-teenagers-in-europe-have-given-up-candy-and-its-hurting-our-business-2012-8

Kraft Foods Inc. reported Thursday that its second-quarter profit rose 5 percent as higher prices helped offset pressure from commodity costs and currency exchanges rates. The company said that it continues to see strong demand for its power brands such as Oreo and Kraft Macaroni and Cheese. However, the company is still feeling the pinch of the tough global economy and said that its gum and candy business in Spain, France and Greece suffered during the period as teenagers there struggled financially.

Kraft CEO Irene Rosenfeld discussed the matter further with analysts in a conference call.

QUESTION: Your results have obviously been very resilient through the first half of the year but you did highlight more difficult macro-conditions during the second quarter. You spoke to gum and candy in southern Europe. Could you go into detail on what you’re seeing in key markets and where on the margins may be becoming a bit more difficult outside of southern Europe? And if you look at market share in aggregate across your categories, are you still comfortable you’re gaining share?

RESPONSE: Again, I feel very good about our performance in Europe. … As I mentioned in my remarks, we still are still growing share in 14 of 17 countries so we’re feeling quite good about our performance across the continent including the U.K.

The challenge really has been southern Europe and there it has been disproportionately a gum category. But our four categories are doing exceptionally well across the landscape there. … We’ve got some exciting new campaigns in support of Cadbury dairy milk as well as Milka and some terrific innovation in the pipeline that I’ve talked about a couple times on this call, all of which together are helping to fuel our strong performance. I expect that that will continue as we exit the year, despite the challenging macroeconomic conditions.

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Thursday, August 2nd, 2012 news No Comments

How Chobani Founder Hamdi Ulukaya Unleashed The Greek Yogurt Craze Upon America

Source: http://www.businessinsider.com/chobani-founder-hamdi-ulukaya-and-the-greek-yogurt-craze-2012-6

Hamdi Ulukaya chobani greek yogurt

The Chobani brand is widely credited with starting the Greek yogurt craze in the U.S.

Consumers have gone nuts for it since the product hit shelves in 2007, and Chobani has grown into a massive force.

Turkish native Hamdi Ulukaya is the man behind Chobani. The 40-year-old ran a modest cheese company in New York state before getting into the yogurt business.

Now, the company is the No. 3 maker of non-frozen yogurt in the U.S., raking in about $750 million in sales, according to Symphony IRI. The only ones ahead of it are industry titans Yoplait (owned by General Mills) and Dannon (owned by Danone).

And it all started with one snap decision.

Ulukaya didn’t come to the U.S. from Turkey in 1995 to make yogurt — he had a very different plan.

“I came from a family of farmers who made cheese and yogurt, but that was the furthest thing from my mind at that time,” he told Forbes. “I came here for education, to learn English, to learn business.”

That changed once he saw the opportunity. Ulukaya had always thought that American yogurt brands were “horrible,” and thought if he made something better, people would flock to it.

In 2005, Ulukaya received a direct mail ad that said, “Fully equipped yogurt factory for sale.”

Ulukaya initially threw away the ad, but decided the next day that he wanted to buy the former Kraft Foods plant in Columbus, N.Y. It took him five months to come up with the funds to do it.

He bought it using less than $1 million in loans, including one from the U.S. government’s Small Business Administration, according to the Wall Street Journal.

“Everybody around me thought I was nuts,” he told the WSJ. “Here was this huge company, Kraft, getting out of this plant. If there was value in it, why would they close it? But you just have a gut feeling you can do something.”

It took 18 months to come up with the Chobani recipe.

“I wanted to make sure the product was perfect because I only had one shot and it had to work,” Ulukaya told the Wall Street Journal

He worked with his sixth employee — a “master yogurt maker” and family friend from Turkey — to create it.

See the rest of the story at Business Insider

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Thursday, June 21st, 2012 news No Comments

Now THIS will make you go WTF? Kraft Changes The Name Of Its Global Snack Biz

Source: http://www.businessinsider.com/kraft-changes-the-name-of-its-global-snack-business-2012-3


Kraft Snacks

March 21–Kraft Foods is proposing to change the name of its global snacks business to Mondelez International Inc. when it splits into two companies this year.

Pronounced moan-duh-leez, the name is meant to convey "delicious world," using a derivation of the Latin word for world, and the Kraft-employee-coined word "delez," using Romance language roots to signify "delicious."

As a standalone company, the $35 billion global snacking company, with brands like Oreo, Ritz, Tang and Trident, will do at least 80 percent of its business outside of North America.

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Wednesday, March 21st, 2012 news No Comments

Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)

Source: http://www.businessinsider.com/amazon-appears-to-be-inflating-the-list-prices-of-some-discounted-items-2012-2

 

Amazon Weird Pricing

You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?

The effect is that you feel like you’re getting a big discount shopping on Amazon.

It turns out Amazon might be publishing list prices that are too high.

Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.

As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.

Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.

Click here to see more examples of Amazon’s wacky prices >

We tried to contact Amazon for comments, but did not receive a response.

The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.

Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.

Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.

We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.

Deli Cat Dry Cat Food

Ok, we know having pets can be expensive but you can’t fool us, Amazon.

Higgins Celestial Blend Bird Food

Who can resist 89 percent off retail list price? Only ten left in stock!

Redbarn Filled Bone – Peanut Butter

Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.

 

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Wednesday, February 29th, 2012 news No Comments

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