landing
report
Source: http://econsultancy.com/us/blog/11198-mobile-marketing-mainly-used-for-customer-acquisition-report
However, as search is second only to email as the most popular smartphone task, there is certainly value in using mobile for customer acquisition and awareness.
The survey also asked respondents which mobile marketing tactics they use.
Reflecting the fact that social media is a hugely popular activity on smartphone, 66% of marketers said they invest in social mobile advertising.
Display was the second most popular activity (44%) followed by mobile web landing pages with promotions and location-targeted advertising (both 37%).
Interestingly, only 22% said they invest in mobile paid search, which suggests advertisers are missing the opportunity presented by this channel. We’ve seen numerous surveys which show that although mobile search spend is increasing rapidly, it’s still a relatively untapped area for marketers.
For example, data from Marin Software revealed that mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks.
This is despite the fact that separate surveys shows that search spend increased 250% in Q1 and 333% in Q2 2012 compared with the same periods in 2011.
KPIs
Forrester also asked respondents what KPIs they use to assess their mobile marketing initiatives.
The most common answer was web traffic and visitors (63%), followed by CTR (58%), brand awareness (54%) and revenue (44%).
The report takes this as further evidence that too many mobile advertisers are using desktop marketing tactics and haven’t yet adapted to the opportunities presented by mobile.
It recommends that marketers use mobile to deliver highly contextual, relevant information that directly engage individual consumers.
For further information on this topic check out our blog posts on whether your mobile strategy is fit for purpose and seven best practice tips for mobile marketers.
Mayor Bloomberg Calls On AirBnB To Help Sandy Victims Find Housing
Source: http://www.businessinsider.com/nyc-airbnb-help-bloomberg-free-housing-sandy-victims-2012-11
When apartment rental site AirBnB started making waves across the U.S. last year, New York City officials were quick to draw a line in the sand –– making it illegal and punishable by as much as $5,000 to rent rooms for longer than 30 days.
In the wake of Hurricane Sandy, it looks like they’ve agreed to bury the hatchet, at least for now. Mayor Bloomberg announced today his office will support AirBnB’s efforts to put free roofs over the heads of some 40,000 New Yorkers displaced by the superstorm.
AirBnB had already offered discounted lodging for Sandy survivors, but it’s now created a landing page for entirely free Sandy listings.
By Wednesday afternoon, there were already dozens of listings to choose from.
Hurricane Sandy was downgraded to a superstorm when it made landfall in New York and New Jersey early last week, but the damage is far from repaired. Public transit is only now chugging back to full speed, with some downtown areas still without normal service.
But it’s the tens of thousands of residents who lost their homes or were forced to leave in the wake of the storm that have posed the largest problem. Temperatures are dropping each day and with Wednesday’s Nor’easter dumping a pile of unexpected snow and slush on the city, it’s no wonder the city has ramped up its efforts to find these people a safe and warm place to stay.
See Also: What it was like to live in the dark of Manhattans’ projects after Sandy >
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Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet
Source: http://www.engadget.com/2012/01/04/barnes-and-noble-looks-to-sell-publishing-arm-keeps-the-other-to/
In a sign of ever shifting priorities in the ole book business, Nook’s papa is reportedly looking to sell its publishing unit, Sterling Publishing. According to the Wall Street Journal, B&N acquired Sterling in 2003, ramping up its publishing efforts after more than 30 years in the business. News of a possible sale follows last month’s Q2 earnings report that saw a $6.6 million net loss for the bookseller. That same quarter, the company’s Nook business took an 85 percent leap forward, landing it a $220 million value. Barnes & Noble has yet to comment.
Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet originally appeared on Engadget on Wed, 04 Jan 2012 19:59:00 EDT. Please see our terms for use of feeds.
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Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters
Source: http://www.engadget.com/2011/10/03/flash-11-and-air-3-landing-tonight-and-delivering-7-1-surround-s/
Later tonight Adobe Flash 11 and AIR 3 will hit the tubes delivering with it a host of new features, including hardware acceleration for 2D and 3D graphics — at least for desktops. Stage 3D support will be added to the mobile variants for Android, iOS and BlackBerry at a later date. AIR 3 will also be sprucing up connected entertainment devices, like Samsung SmartTVs, with the ability to deliver Flash-based games and content to your home theater system. What’s more, Adobe has baked in support for both Dolby Digital and DTS surround sound. That means both 5.1 and 7.1 sound can be built into an AIR app, whether it be a game or streaming video, and pumped out at up to 512Kbps though your Blu-ray player or other connected theater component. For more, including a demo of a Flash app on a phone and a TV communicating, check out the trio of press releases and video after the break.
Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters originally appeared on Engadget on Mon, 03 Oct 2011 20:31:00 EDT. Please see our terms for use of feeds.
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Corporate Sites Most Effective Online B2B Lead Gen Tool
Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents [...]
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