landscape

drag2share: The Social Media Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/22ul3Z8om_Q/state-of-social-media-advertising-2013-7

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.


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Wednesday, July 10th, 2013 news No Comments

Marketers, Seeing A Changing Landscape, Recognize Need For Data Analysis Skills

Source: http://www.marketingcharts.com/wp/interactive/marketers-seeing-a-changing-landscape-recognize-need-for-data-analysis-skills-30276/

Whereas 5 years ago, marketers needed media planning and buying skills and the ability to implement overall campaign strategy (including timing and targeting) to be successful, the most important skills today are very different, according to [pdf] a survey by the Economist Intelligence Unit, sponsored by Lyris. Attributing the largest drivers of change to a […]

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Thursday, June 13th, 2013 news No Comments

drag2share: Social Media Advertising The Massive Rise and Why It Will Continue

source: undefined

SOCIAL MEDIA ADVERTISING: Inside The Massive Rise, And Why It Will Continue

May 31, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Friday, May 31st, 2013 news No Comments

drag2share: The State of Social Media Advertising, And Where It’s Headed

source: http://feedproxy.google.com/~r/businessinsider/~3/_DyJ7J5snb8/state-of-social-media-advertising-2013-5

The State of Social Media Advertising, And Where It’s Headed

May 15, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media and where it is heading, offering a comprehensive guide and examination of the advertising ecosystem on! & nbsp;Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Wednesday, May 15th, 2013 news No Comments

These Timelines Break Down Every Facebook, Twitter And LinkedIn Acquisition Ever

Source: http://www.businessinsider.com/these-timelines-break-down-every-facebook-twitter-and-linkedin-acquisition-ever-2012-10

zuckerberg money

Everyone remembers when Facebook bought Instagram for a headline-friendly billion dollars last April. But what about the 10 companies it acquired after that? Or the 29 prior?

The social media landscape is in such a constant state of flux that it’s sometimes hard to remember who did what when.

The Interactive Advertising Bureau (IAB) and The Jordan, Edmiston Group Inc (JEGI) teamed up to take snapshots of what the social media ecosystem looks like right now.

Among other things, its report also breaks down the acquisition timelines for major digital players, including Facebook, Twitter, LinkedIn, Salesforce, and Google.

Facebook’s acquisition timeline:

According to the report, “Facebook has acqui‐hired talented staff f! rom a nu mber of companies in addition to its traditional M&A, focusing on enhanced content sharing/discovery (FriendFeed, Face.com), IP (Tagtile), location awareness (Gowalla), ecommerce/gifts (Karma) and mobile (Glancee, Lightbox).” 

Furthermore, Facebook is known to scoop up its competition for hefty chunks of change. When threatened by Instagram in the image and mobile space, Facebook bought the start-up for a cool billion dollars.

Twitter’s acquisition timeline:

Twitter’s acquisitions help boost user experience and its ad-based business model.

The report notes that “areas of interest include keyword bidding, social marketing automation, geo‐targeted ads, and social analytics,” which is reflected by recent buys.

LinkedIn’s acquisition timeline:

LinkedIn acquired SlideShare, a company that allows users to easily share business documents and presentations, for $119 in May 2012. Apart from that, LinkedIn’s acquisitions “have typically focused on tuck‐ins and tend to acquire businesses that are pre‐revenue.”

See the rest of the story at Business Insider

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Monday, October 22nd, 2012 news No Comments

9 Trends That Are Transforming The Retail World

Source: http://www.businessinsider.com/9-trends-that-are-transforming-the-retail-world-2012-7

shopping-girls-bags

Retail is going through a period of flux. From big box stores to specialty shops to online vendors, everyone’s trying to figure out how to survive.

It has become all about the ability to adapt as technology transforms the retail landscape.

“As a shopper, your basic needs don’t change,” says Piers Fawkes, founder and editor-in-chief of PSFK. “But your behavior is dependent on the technology that’s around you.”

The PSFK consulting team’s Future of Retail report identifies nine major trends that are part of the “seismic shift” changing the retail world, and provides examples of companies that are making an impact.

Consumers want to be more informed than ever, and brands are fulfilling that demand

Retailers are training their staff to be experts in whatever field they’re in. 

In an effort to curb the impact of showrooming, Best Buy’s redesigned stores include multiple points of customer service and coaching — the Geek Squad Solution Center, a home theater design center and the Pacific Home & Kitchen section.

Retailers are letting customers make decisions for them

Take the Barclaycard Ring — a “community-powered” credit card service from Barclays. There’s a forum which lets members suggest features, and it also shares the card’s financial statements and performance numbers with the members so that they can see how the project is doing.

Personal data is being used to customize everything

Perhaps it’s a bit creepy, but when consumers decide to share personal data with retailers (like purchase histories and biometric fit profiles), they’re often using it to customize the experience for each customer.

Neiman Marcus, for example, has a “location-aware” app called NM Service which sends customer preferences right to its sales staff. A user checks in when they get to the store, letting staff give recommendations tailored for the individual.

See the rest of the story at Business Insider

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Monday, July 16th, 2012 news No Comments

Lots Of U.S. Customers Are Still Buying ‘Dumb’ Phones

Source: https://intelligence.businessinsider.com/welcome

Android and iOS dominate the smartphone landscape in the U.S., but a lot of customers are not buying smartphones at all. In fact, 37% of phones sold during the first quarter of 2012 were feature phones running older platforms.

That’s according to comScore MobiLens, which released the figures as part of comScore’s state of the Internet report last week.

Android also made up 37% of all phones sold during the quarter, with iOS trailing well behind at 16%. RIM and Microsoft took up the rear. But with all those customers still buying feature phones, Microsoft and other competitors still have time to make up the gap.

Note that these are new phone sales during the quarter, not market share. Overall, non-smart phones are over 50% of the installed base.

Comscore U.S. phone sales by platform Q1 2012

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Wednesday, June 20th, 2012 news No Comments

Monster and Beats Electronics discontinue partnership, audiophiles rejoice

Source: http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-/

Color us surprised, but word on the street is that Monster and Beats By Dr. Dre are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products — and spawned a slew of imitators — both companies have reportedly decided not to renew their five-year contract. Businessweek notes that two sources have confirmed that disagreements over “revenue share” and “who deserved the most credit for the line’s success” stemmed the decision between the companies — not surprisingly, Beats Electronics wanted more of both.

In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain to the rights to the headphone’s iconic design, sound-signature and branding. Considering Beats’ partnerships reign far with companies like HP and HTC, things probably won’t be all doom and gloom for the company — but the amount of time left to pick up your very own JustBeats likely just got slim. Hit up the source link below for more details.

Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceBusinessweek  ! | < a href="http://www.engadget.com/forward/20147750/" title="Send this entry to a friend via email">Email this | Comments


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Friday, January 13th, 2012 news No Comments

These Five Companies Control 64% Of All Online Ad Spending (GOOG, YHOO, MSFT, AOL)

Source: http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)

One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”

chart of the day, digital advertising, oct 2011

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Monday, October 31st, 2011 news No Comments

Facebook’s Dominance Of Social Networks

Source: http://www.businessinsider.com/time-on-facebook-2011-9

To show how thoroughly Facebook dominates the social networking landscape, comScore passed along this chart of time spent on various social networks. 90% of all time on social networks is spent on Facebook, with other social networks comprised of Myspace, Tumblr, Twitter, LinkedIn, and others, according to comScore.

chart of  the day, minutes spent on social networks, september 2011

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Monday, September 26th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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