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Mobile Pushes US Digital Ad Market Higher

source: http://www.emarketer.com/Article/Mobile-Pushes-US-Digital-Ad-Market-Higher/1010149

Digital ad spend up 14.9% this year, vs. mobile’s 95.0% growth rate

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.

These figures represent a slight upward revision to eMarketer’s June 2013 forecast of digital ad spending, which estimated marketers would spend $41.94 billion this year on advertising appearing on desktop and laptop computers as well as mobile phones, tablets and other connected devices. The upward revision to the digital forecast is primarily due to an upward revision to estimates of mobile spending, which is now expected to reach $8.51 billion this year. In June, eMarketer estimated mobile spending would come in at $7.65 billion for 2013.

Now, mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.

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Thursday, August 22nd, 2013 news No Comments

US Mobile Ad Spending, Search is Largest Share

source: http://www.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148

Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s latest estimates on US ad spending.

Search has already undergone a dramatic shift in spending toward mobile, which will continue into the future. In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile.

Search is still king of the US digital ad spending market, but its hold on the crown is getting shakier each year. eMarketer’s latest forecast of US ad spending, including digital ad formats, pegs search ad spending at $19.6 billion this year. That includes search ads on desktop and laptop computers as well as mobile phones, tablets and other connected devices.

Digital display spending is still lower, at an expected $17.6 billion this year, including outlays on banners, video, rich media, sponsorships and other display formats, like Facebook’s Sponsored Stories or Twitter’s Promoted Tweets. Next year, combined spending on display formats will reach $20.6 billion, close to search’s expected $21.6 billion in spending, and by 2015 display will pull ahead.

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Thursday, August 22nd, 2013 news No Comments

Mobile Pushes US Digital Ad Market Higher

source: http://www.emarketer.com/Article/Mobile-Pushes-US-Digital-Ad-Market-Higher/1010149

Digital ad spend up 14.9% this year, vs. mobile’s 95.0% growth rate

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.

These figures represent a slight upward revision to eMarketer’s June 2013 forecast of digital ad spending, which estimated marketers would spend $41.94 billion this year on advertising appearing on desktop and laptop computers as well as mobile phones, tablets and other connected devices. The upward revision to the digital forecast is primarily due to an upward revision to estimates of mobile spending, which is now expected to reach $8.51 billion this year. In June, eMarketer estimated mobile spending would come in at $7.65 billion for 2013.

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Wednesday, August 21st, 2013 news No Comments

Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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