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How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video

source: http://www.marketingcharts.com/wp/television/1-in-4-tv-viewers-uses-second-screen-to-simultaneously-watch-more-video-36346/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ericsson-Popular-Second-Screen-Activities-Sept2013TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email, social networking, internet browsing): more video. According to a new study [pdf] from Ericsson ConsumerLab, 1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

That wasn’t the most popular second-screen activity, of course, but it’s another indication of the growing influence of mobile devices on video viewing. Indeed, among a subset of countries, owners of the respective devices reported spending less time watching TV on a weekly basis, and more time using portable devices such as laptops, smartphones and tablets.

Ericsson’s list of identified activities being carried out on second-screens is by no means exhaustive, and tends to focus on more TV-related than unrelated activities. (Research has shown that most multi-screen behavior involved unrelated activities.) Nevertheless, it’s worth taking a look at the popularity of the various identified activities. The most common were: reading email while watching TV/video content (63%); using applications or browsing the internet to kill time (56%); using apps or browing the internet to find out more information (49%); and using social forums at the same time as watching TV/video content (40%). The study found fewer viewers competing with others watching th! e same sh! ow (14%) and interacting with the show through voting (13%).

While traditional TV is competing with online video sources, scheduled broadcast viewing remains popular. 83% of respondents from a subset of 9 markets (US, UK, Germany, Sweden, Spain, Taiwan, China, South Korea and Brazil) claim to watch scheduled broadcast TV more than weekly. That figure is up from 79% last year, and stable from 83% the year before.

By comparison, 63% of respondents from those markets are watching content on their own schedules, streaming on-demand and time-shifted TV and video content, including YouTube. The popularity of such content is gradually rising, from 62% last year and 61% in 2011.

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Tuesday, September 3rd, 2013 news No Comments

Cross-Device Shopping Journeys: On Which Device Do They End?

source: http://www.marketingcharts.com/wp/topics/e-commerce/cross-device-shopping-journeys-on-which-device-do-they-end-36020/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

JiWire-Cross-Device-Research-and-Purchase-Behavior-Aug2013Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study [download page] released by JiWire examines cross-device retail research and purchase behavior by device, with some interesting results. Among the highlights, consumers researching on laptops are the most likely to purchase on the same device, with only a minority of tablet and smartphone researchers doing so. In fact, respondents researching on a smartphone said they were more likely to finish purchases in-store than on any single device.

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Friday, August 23rd, 2013 news No Comments

US Time Spent on Mobile to Overtake Desktop

source: http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095

US adults will spend 44.4% of their overall media time with digital this year, including 19.8% on mobile—compared to 19.5% on laptops and PCs. Time spent with mobile phones and tablets, excluding voice calls, has risen from 13.5% of all media time last year, and has nearly tripled since 2011.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend an hour watching TV while multitasking on tablet devices, for example, would be counted as spending an hour with TV and an additional hour on mobile.

The shift from desktop to mobile, whether smartphone or tablet, is happening across a variety of activities, including social networking and digital video viewing. And tablets are key to the trend. As social networking and video reach plateaus in terms of share of total desktop time (around 29% and 18%, respectively), these activities are growing more quickly on smartphones, and especially tablets. The share of all tablet time spent with video, for example, will nearly double this year, from 10% to 19%.

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Thursday, August 1st, 2013 news No Comments

80 Million Americans Now Own Tablets

Source: https://intelligence.businessinsider.com/welcome

Tablet penetration is skyrocketing in the U.S. 

According to Pew, U.S. tablet penetration stood at 34% in May, up from 25% in November.

In more concrete terms, that means roughly 80 million Americans now own a tablet. The most recently available smartphone penetration numbers, from comScore in April, show 139 million Americans owning a smartphone.

Click here to download chart and data in Excel.

Click here to view a larger version of this chart.

BII smartphone and tablet owners

Tablet penetration is still highest, unsurprisingly, among households with an income over $75,000.

Interestingly, however, penetration is highest among Americans aged 35 to 44, followed by those aged 45 to 54 — not among the youngest demographics.

That represents a divergence from smartphone penetration growth, which skewed towards younger demographics first. There are a few possible reasons for this:

  • Older consumers have more money to spend on electronics.
  • Tablets, with their touch screens and simple navigation, are easy to use for older consumers, who tend to be less tech-fluent. 
  • In any case, older consumers are now familiar with mobile-connected devices — it’s not a large jump from smartphones to tablets. A tablet isn’t an entry-level smart device for them. 
  • Tablets don’t have as much utility for younger consumers as laptops, so if cash-strapped younger consumers want to own one device in addition to a smartphone, it’s likely to be a PC. 

Click here to view a larger version of this chart.

u.s. tablet penetration

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Wednesday, June 12th, 2013 news No Comments

drag2share: Facebook on Desktop in Serious Decline

source: http://feedproxy.google.com/~r/businessinsider/~3/T1uAAlg6vyw/facebook-news-feeds-are-getting-video-ads-2013-5

 

Facebook On Desktop In Serious Decline (BTIG Research)
Facebook page views from laptops and desktops in the U.S. are down 28% in April compared to April 2012. That’s a steeper year-over-year declne than in March when the decline in page views was 26% compared to March 2012, according to BTIG. As desktop usage declines more rapidly, the pressure will be on Facebook to drive mobile monetization. Read > 

Facebook Rolling Out Video Ads To News Feeds (Ad Week)
The world’s largest social network is now going after TV revenues with its plan to roll out video ads, the Financial Timesis reporting. It’s believed Facebook will allow advertisers to select four demographics to target with 15-second video ads (that means advertisers will have to decide whether they want to produce entirely new 15-second spots for Facebook, or shorten existing 30-second spots). The videos will likely be autop lay and mute by default, and expand to cover the width of the News Feed and part of the right rail. Testing will begin in July, according to the FT. Read >


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, May 9th, 2013 news No Comments

drag2share: How Smartphones are Disrupting the Internets Biggest Business

bii_mobilesearch_pcdeclinesSearch — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.

That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, May 7th, 2013 news No Comments

Google readies Chrome OS for all comers at the kiosk

Source: http://www.engadget.com/2013/04/30/google-readies-chrome-os-for-kiosks/

Google readies Chrome OS for allcomers at the kiosk

If you’ve yet to lay your hands on a Chromebook or Chromebox, that could change shortly, as the computers may soon find a new life in libraries, hotels, retail stores and even the break room. Today, Google announced an update to its management console for Chrome OS that allows for Managed Public Sessions — in other words, a kiosk mode. Central to the idea, users will be able to login to the computer without supplying credentials, and their data will be automatically cleared at the end of the session. The setup has plenty of appeal for system administrators, too, as they’ll find the ability to set the default web page, block access to specific sites and apps, configure device I/O operation and manage timed logouts. Google has tested Managed Public Sessions with Dillards, The Hyatt in San Francisco and the Multnomah County Library in Oregon. If anything, it’s a good reason to keep a keen watch on your surroundings… you might just spot a Chromebook in the wild that’s begging for some attention.

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Via: TechCrunch

Source: Google Enterprise Blog

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Wednesday, May 1st, 2013 news No Comments

connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Source: http://www.engadget.com/2013/02/21/idc-connected-device-shipments-q4-2012/

IDC: connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Researchers at IDC have had their ears to the ground keeping tabs on shipments for specific types of devices, and now they’ve painted a bigger picture of the hardware battlefield in 2012. “Smart connected devices” — a category which includes desktops, laptops, tablets and smartphones — saw a total of 367.7 million units shipped in Q4 2012, up 28.3 percent from the year before. In total, over 1.2 billion units were shipped last year, marking a 29.1 percent upswing from 2011. Naturally, tablets and smartphones drove the boost by carving out roughly 60 percent of the year’s combined marketshare, while PCs and notebook shipments sank by 4.1 and 3.4 percent, respectively.

While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent. Lenovo finished in third place with a 6.5 percent slice, while HP and Dell trailed behind with 4.8 and 3.2 percent, respectively. IDC notes that Cook. and Co. could have come in a more distant second, but the debut of the iPhone 5 and iPad Mini pulled it out of a slump from earlier in the year.

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Source: IDC

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Friday, February 22nd, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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