last september

drag2share: Android Is Solving Its Fragmentation Problem

source: http://feedproxy.google.com/~r/businessinsider/~3/Gi-hSi9TVEA/how-android-is-overcoming-its-fragmentation-problem-2013-9

Android is turning the corner on fragmentation. 

Of all Android devices globally, 45% are now using Jelly Bean, the latest major update to Android (versions 4.1 and above). Only 31% are on Gingerbread (Android 2.3 versions). This is a big improvement over previous platform distribution numbers: 

  • Three months ago, when we last covered the Android landscape, 33% of Android devices used Jelly Bean.
  • Last September, only 1% of Android devices were running Jelly Bean. And 59% were still running Gingerbread. 

Android Distribution Platform 1

Superseded versions of Android are fading from prominence. Ice Cream Sandwich and Gingerbread are still found on about half of Android devices, but they’re losing share and ancient versions like Froyo, Eclair and Donut are disappearing from view. These trends spell relief for developers who complained about having to support outdated Android versions. 

(The expectation is that Android’s newest version, Kit Kat, will be released in mid-October.)

Wireless operators and device makers are notoriously bad at helping Google execute its updates. 

For that reason, Google is no longer relying only on Android updates to channel major software imp! rovement s. It has also begun rolling out updates to Android in a piecemeal fashion through the various applications and services it controls, particularly the Google Play Services app pre-loaded on Android phones. 

In reality, Google Play Services is much more than an app. It has broad permissions and effectively acts as a kind of quasi-operating system, allowing Google to introduce improvements without having to wrangle carriers and manufacturers.

Google Play Services is compatible with nearly all Android versions still in circulation. 

Download the chart and data in Excel.  

Android Distribution Platform 2


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Thursday, September 19th, 2013 news No Comments

Apple Buys Indoor Mapping Company WifiSLAM

Source: http://www.businessinsider.com/apple-buys-indoor-mapping-company-wifislam-2013-3

WiFi Slam app

Apple has bought WifiSLAM, a company providing indoor mobile location services, which lets people figure out their location inside a building using the strength of its Wi-Fi signals.

Indoor mobile location is a burgeoning field as more and more people use their smartphones inside buildings – with at least two Finnish companies, Walkbase and IndoorAtlas, offering their own systems for zeroing in on where they are, and a map of their surroundings.

Apple confirmed to the Wall Street Journal that it had bought the company, though it didn’t comment on the estimated $20m price tag. It said that it “buys smaller technology companies from time to time”.

WifiSLAM uses the variation in different networks’ Wi-Fi signal strengths to triangulate the user’s location. The company co-founders include a former Google staffer, and has backing from Don Dodge, who worked at both Google and Microsoft.

Walkbase has been developing its offering since 2009, and presently has an Android app offering. IndoorAtlas uses variations in the earth’s magnetic field to determine the user’s location – meaning it doesn’t rely on Wi-Fi or other data, and doesn’t need hardware.

Finnish mobile phone company Nokia already offers Destination Maps, an indoor mapping service.

For Apple, improving its maps offering has become increasingly important since it dumped Google’s mapping service for its iPhone and iPad products last September. That met with widespread criticism, and forced chief executive Tim Cook to issue a grovelling apology, and saw the ousting of Scott Forstall, who had been in charge of the iPhone software division, and of the head of the mapping team.

 

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Monday, March 25th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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