launch event
T-Mobile details its no-contract Simple Choice plans: starting at $50/month for unlimited talk, text and 500MB unthrottled data
Source: http://www.engadget.com/2013/03/26/t-mobile-details-its-no-contract-simple-choice-plans-starting-a/
T-Mobile already let its new “UnCarrier” plans loose on its website without much fanfare this past weekend, but it’s now finally talking a bit more about them at its big launch event in NYC. Dubbed Simple Choice, the new plans all of course do away with the traditional two-year contracts, and they all start with both unlimited talk and text. The differences come with the data options: the basic $50 a month plan will get you 500MB of high-speed data with rates throttled down to 2G speeds after you hit that limit. Heavier data users can opt for 2GB of unthrottled data for an extra $10 per month, while fully unlimited 4G data will set you back an extra $20 a month (or $70 total). A second line will run another $30 on top of that, with each additional line costing $10 apiece. Not surprisingly, the carrier is also making a big marketing push to promote its new approach. You see its first commercial after the break, and find a full breakdown of the plans at the source link below.
Source: T-Mobile
The Four Seasons Has A New Plan To Promote Itself As A Destination For Foodies
Source: http://www.businessinsider.com/the-four-seasons-new-website-taste-2012-12
Instead of trying to turn all of its 90 restaurants into destination eateries, luxury hotel chain Four Seasons is taking a different approach to promote its dining venues.
The company just launched a new website called Taste, which is basically a Pinterest knockoff that showcases restaurants, chefs, and recipes at the Four Seasons.
In one section called “1 Ingredient, 3 Ways,” Four Season’s chefs will create recipes centered around (what else?) specific ingredients, and visitors can then vote on which version they like best.
There’s also a unique learning component featuring a flavor profile on the ingredient, what region it comes from, its taste, benefits, and the ways it can be prepared.
The company is banking on people discovering Taste not only through the Four Seasons’ website, but through searches such as, “What can I make tonight with apples?” It sees the website as a useful tool, while also connecting visitors with its chefs, restaurants, and ultimately its brand, we learned at a launch event for the website at the Four Seasons New York this week.
In essence, the Four Seasons is building an interactive epicurean community that is also spreading its desired image as an food-oriented hotel, one website click at a time.
SEE ALSO: The 10 Best All-Inclusive Hotels On The Planet
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Absurdly Hyped Startup Airtime Has Officially Flopped And Top Execs Are Fleeing
Airtime, the startup with a product that connects random Facebook users in video chats, is a huge flop and its senior people are fleeing the company, Liz Gannes of All Things D reports.
CTO Eric Feng, brought in through a March acquisition, is on his way out. Cofounder Shawn Fanning is no longer day to day at the company.
It’s particularly bad news that Feng is leaving because after joining the company in March, he fired everyone who had been working on the startup’s tech before.
Airtime, which raised $33 million from Kleiner Perkins, only launched its product 12 weeks ago, but it’s already pretty obvious not many people want to use the thing. Gannes reports that it only has 11,000 daily active users. By comparison, Instagram has 11 million.
Fanning’s cofounder is Sean Parker, the guy played by Justin Timberlake in the Facebook movie. Gannes says he was the driving force behind Airtime’s weird product launch event, which was attended by all sorts of mid-level celebrities. He says this launch “worked” because it drove traffic. Uh huh.
Gannes talked to Parker, and has more quotes from him here >>
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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