In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. Twitter has been working hard over the past couple of years to increase the time-spend metric by fashioning itself as a media hub. Clark Fredricksen, VP at eMarketer, says that now Twitter “wants to be a place where people find new things. The launch of Music is a logical extension of that.” Giving users a reason to visit Twitter more and stay on longer provides more advertising opportunities.
Remember when the internet was hailed as the “information superhighway” and then we all realized it was just some pot hole-filled, five-lane freeway overrun with humanity’s virtual flotsam and jetsam? Well, now there’s a virtual institution to gather the best cultural bits that float to the top, make ‘em freely accessible and archive it all for the perpetuity of the digital age. Beginning today, the Digital Public Library of America, a two-year-old non-profit organization, is going live to the public in a beta launch. Featuring historical works culled from six state libraries and various cultural outposts (including the likes of the New York Public Library, the Smithsonian, the National Archives and Records Administration, as well as Harvard University), the site will primarily offer users the ability to search its vast archives (about 2.4 million resources at present) and browse virtual exhibitions, but will also host any dedicated third-party apps built using its open data set. So, there you have it, folks — a highbrow antidote to the rampant disinformation made possible by Google search.
The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”
Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.
There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”
Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.
Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.
The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.
HOW FADS START: One High School In California Is Responsible For A Mobile Craze 3.4 Million People Use
When Evan Spiegel, 22, and Bobby Murphy, 24, launched Snapchat in September 2011, they shared it with 20 friends.
Snapchat is a mobile app that lets users take and send mobile photos to others. Messages can be drawn or typed on top of the photos and the images self-destruct moments after they are viewed.
Today Snapchat has about 3.4 million users and 60 million images are swapped daily. That’s one-tenth the volume Facebook sees.
It may be a fad like DrawSomething proved to be last year. But how do you go from obscurity to mobile virality?
For Snapchat, the answer was a high school in California.
According to The New York Times, the first traffic spike the founders saw occurred a few weeks after launch. There was a flurry of activity between 8 AM and 3 PM that originated in Orange County, California.
Spiegel’s mother had told Evan’s cousin about Snapchat, and he started using it with friends as a way to pass notes in class. Users grew quickly from there.
Snapchat has its origins at Stanford, where Mr. Spiegel and Mr. Murphy first met as fraternity brothers. Mr. Spiegel presented a prototype of Snapchat in spring 2011 to one of his classes, but it was greeted as impractical and silly by his classmates.
…A few weeks in, they started seeing an influx of new users, paired with unusu! al spike s in activity, peaking between 8 a.m. and 3 p.m.
It turned out the activity was centered around a high school in Orange County. Mr. Spiegel’s mother had told his cousin, who was a student at the school, about the app, which then spread throughout the school.
Other high school students in Southern California picked it up, with the number of daily active users climbing from 3,000 to 30,000 in a month in early 2012. Mr. Spiegel took a leave from Stanford last June and Mr. Murphy quit his job and the pair raised a small round of financing and moved to Los Angeles to work on the application full time.
Sure, Ubuntu for smartphones is slated to appear as a downloadable image for the Galaxy Nexus late this month, but you’ll have to wait until fall to get your hands on honest-to-goodness Ubuntu phone hardware. According to the Wall Street Journal, Canonical founder Mark Shuttleworth says Ubuntu handsets will hit two “large geographic markets” in October, and that the open source OS has struck the fancy of carriers, to boot. However, Shuttleworth remained coy regarding which regions will see the devices launch in October and which manufacturers will be serving up hardware.
Source: Wall Street Journal
Microsoft is gearing up for the launch of its next tablet, the Surface Pro, on Feb. 9.
The Surface Pro comes in two variations, one with 64 GB of storage and one with 128 GB of storage. But as The Verge points out, the amount of free space users actually get is far less.
The 64 GB model will only have about 23 GB of free space, The Verge confirmed with Microsoft. The 128 GB model will have about 83 GB of free space.
Here’s the problem.
Microsoft is marketing the Surface Pro as an alternative to a traditional laptop. It may look like a regular tablet, but the Surface Pro has all the same guts and specs as many regular laptops crammed inside. The Surface Pro also has the full version of Windows 8, meaning it can run older Windows apps designed for Windows 7.
The story that’s terrorized Apple’s stock for the past month is iPhone demand is weak.
Apple reportedly cut orders with suppliers in Asia for iPhone screens and other components. While there are many theories about why Apple cut its order, the most popular seems to be that iPhone demand is weak.
And yet, something about it doesn’t make sense.
Analysts have quietly raised holiday quarter iPhone estimates. Why do that if demand is tanking? Shaw Wu of Sterne Agee said today that demand is “robust.”
Analysts could be wrong, but here’s another piece of evidence in their favor. ChangeWave surveyed 4,061 people in North America about their interest in smartphones. 50% of them said they plan to buy an iPhone in the next 90 days, which is right in line with Apple’s previous demand after a big iPhone launch.
If demand was truly crumbling as some would have you believe, would this chart look like this?
Follow the Chart Of The Day on Twitter:
Instead of trying to turn all of its 90 restaurants into destination eateries, luxury hotel chain Four Seasons is taking a different approach to promote its dining venues.
The company just launched a new website called Taste, which is basically a Pinterest knockoff that showcases restaurants, chefs, and recipes at the Four Seasons.
In one section called “1 Ingredient, 3 Ways,” Four Season’s chefs will create recipes centered around (what else?) specific ingredients, and visitors can then vote on which version they like best.
There’s also a unique learning component featuring a flavor profile on the ingredient, what region it comes from, its taste, benefits, and the ways it can be prepared.
The company is banking on people discovering Taste not only through the Four Seasons’ website, but through searches such as, “What can I make tonight with apples?” It sees the website as a useful tool, while also connecting visitors with its chefs, restaurants, and ultimately its brand, we learned at a launch event for the website at the Four Seasons New York this week.
In essence, the Four Seasons is building an interactive epicurean community that is also spreading its desired image as an food-oriented hotel, one website click at a time.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- 3G calling, no registration, and totally free
- The Top Endorsement Earners In Each Sport
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- May 2013 (63)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)