Launches

Amazon Launches An Ad Exchange To Rival Facebook And Google (FB, GOOG, AMZN)

Source: http://www.businessinsider.com/amazon-launches-an-ad-exchange-to-rival-facebook-and-google-2012-12

Jeff Bezos

Amazon has created a real-time bidding ad exchange, according to Adweek, putting it in a head-to-head battle with Facebook and Google for so called retargeting dollars.

Here’s how it will work: If you’re browsing on Amazon but decide not to buy that DVD of “Star Wars,” Amazon will drop a tracking cookie on your browser. When you go elsewhere in Amazon’s exchange network — which includes Amazon, IMDb, DPReview, and various ad exchanges and publishers that Amazon has a relationship with — you might see an ad pop up offering you another chance to buy “Star Wars.”

It’s pretty much exactly what Facebook has done with its FBX RTB exchange. Some analysts believe that Facebook may be able to generate $1 billion a year from FBX.

The advantage Amazon will have, however, is that it can use its vast trove of shopping data to target users with ads based on their purchase histories. Neither Facebook nor Google (which also does RTB retargeting via DoubleClick) can do that. Adweek says:

The self-serve RTB platform would hypothetically function similarly to Facebook’s Ads Manager in terms of how buyers could target their ads. Sources said Amazon is extremely protective of its data and wary of providing outside access, so like Facebook, Amazon’s platform would enable buyers to create targeting segments such as “men; aged 25-34; in Califo! rnia; in terested in high-definition TVs; who have purchased how-to books and home improvement tools.” But Amazon is not about to hand over its customer’s names or individual buying histories.

The three giants — Amazon, Facebook and Google — now face off in RTB like this:

Amazon: Owns the best database of actual shopping history and purchases. This type of data is like gold for advertisers. Clients have long awaited the day when “the sleeping giant,” as it is known in the ad biz, finally wakes up to advertisers. That day has dawned, it seems.

Facebook: Owns the best database of personal information about consumers. 1 billion users strong, with all their interests and friends, it’s terrifically useful stuff for marketers.

Google: Has traditionally dominated the “purchase intent” sector of the category. When people search for “Star Wars DVD” online, that’s a pretty good indicator they want to buy said movie. Google has been serving ads (and retargeting ads) against such requests for years. But its data on shoppers and their histories has never been as good as Amazon’s or Facebook’s.

Disclosure: The author owns Facebook and Google stock.

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Monday, December 17th, 2012 news No Comments

Caterina Fake Launches Pinwheel, Which Lets You Leave Notes Around The World

Source: http://www.businessinsider.com/caterina-fake-launches-pinwheel-which-lets-you-leave-notes-around-the-world-2012-2


Caterina Fake

Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

note

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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Friday, February 17th, 2012 news No Comments

Google Is Getting Ready To Take On Amazon…In Shipping? (GOOG, AMZN)

Source: http://www.businessinsider.com/google-is-getting-ready-to-take-on-amazon-in-shipping-2011-12


shippingboxes.jpg

Google is talking to major retailers like Macy’s, the Gap, and OfficeMax to offer customers one-day shipping when they buy products after finding them through Google searches.

It sounds a lot like Amazon Prime, Amazon’s $79-per-year service that offers fast shipping and other benefits.

The Wall Street Journal first reported the service, and confirmed that Macy’s had been approached by Google to participate.

The next-day shipping will apparently be combined with Google Product Search, which today lets users find products and compare them across different e-commerce sites to get the lowest price. When people buy a product from one of the sites after finding it on Google Product Search, they’ll get an offer for one day shipping for a low fee, the Journal says.

Google won’t be running an e-commerce site or stocking products in warehouses like Amazon does, but will instead create a system that figures out which retail partner’s stores are nearest to a customer and have the product in stock. Then it would team up with UPS and local couriers for delivery.

Still, e-commerce fulfillment is a pretty big step removed from Google’s core mission of organizing the world’s information. Lack of focus has been a problem for the company, and CEO Larry Page has killed a lot of non-core products this year

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Thursday, December 1st, 2011 news No Comments

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