layout

This Map Reveals The Trick Behind IKEA’s Store Layout

Source: http://www.businessinsider.com/the-brilliant-trick-behind-ikeas-store-design-2012-1


Grocery stores all use some simple tricks to disorient and delay customers, but IKEA takes the so-called Gruen Transfer to another level.

A lecture on the subject by Alan Penn, professor of architectural computing at University College London, has gotten a lot of buzz this year (via Good and WSJ).

Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.

Here’s a customer heatmap from Penn’s presentation, followed by the video.

ikea

Now check out 15 ways supermarkets trick you into spending more money >

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Wednesday, January 4th, 2012 news No Comments

Google Places’ camera exposed in the convenience store wilds

Source: http://www.engadget.com/2010/06/24/google-places-camera-exposed-in-the-convenience-store-wilds/

That right there friends, is a real life Google employee and his trusty camera capturing the internals of a fine New York City bodega. It’s all part of a pilot launched back in April to photograph the insides of businesses for Google Places. The idea here is that by seeing the actual facilities, merchandise, layout, and decor Google can help consumers make a better decision about which businesses might best suit their particular needs. First our WiFi data and now the fetid bowels of our snack shops… oh Google, is there no data left that’s sacred?

Google Places’ camera exposed in the convenience store wilds originally appeared on Engadget on Thu, 24 Jun 2010 07:41:00 EDT. Please see our terms for use of feeds.

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Thursday, June 24th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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