lead

Microsoft Is Still Huge

Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous

Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.

In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.

So Microsoft revealed some numbers to serve as a reminder:

• 150 million Windows 7 licenses sold

• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010

• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009

• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers

• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users

• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009

Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]

Tags: 1 million, apple, back, bing, bit, Bits, blog, daily newspapers, deal, Dec, fiscal year, Gmail, Good, google, hd, Hotmail, hotmail users, income, iPad, June, Kinect, lead, legacy, Live, mail, mail users, microsoft, million subscribers, net income, netbook, Netflix, new xbox 360, Office, official, phone, reach, reminder, sector, sectors, Sept, sort, Source, step, substantial upgrades, take, technology, US, Windows, windows phone, Xbox, xbox 360, xbox live, Yahoo, year, Zune

Sunday, June 27th, 2010 news No Comments

iPhone OS Still Triples Android’s Market Share

Source: http://gizmodo.com/5556346/iphone-os-triples-androids-market-share-for-now

Nielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.

They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).

But it will be interesting to see how things shake out over the course of the year. With the new iPhone dropping in a matter of weeks, prospective smart phone buyers (23% of U.S. mobile customers now have them) will be faced with the choice of hopping on the Apple wagon or exploring the multitude of Android options. As Matt noted in his Froyo review, Android is as polished as it’s ever been and is likely to improve even more in coming months. And while it’s hard to top the iPhone hype machine, reception to early versions of iPhone OS 4 hasn’t exactly been rapturous.

Another Nielsen graph shows that both platforms enjoy loyal users—80% of iPhone users want another iPhone; 70% of Android users want another Android phone—with Android’s group slightly more curious about the iPhone than the other way around. But in my experience, it seems like things are trending to the opposite. With Android’s app offerings increasingly matching up with the iPhone’s, I’m seeing more and more people considering Android a viable option for themselves, as well as one they can recommend to others.

Though still on top, Blackberry’s loyalty is only 47%, and as current Bold owner, I’m definitely of the 53% that’s planning on jumping ship when it comes time to buy my next phone. I’m just not sure what ship I want to jump into. [Nielsen via CNET]

Tags: android, app, apple, battle, BlackBerry, Bold, choice, CNet, course, experience, Froyo, graph, Group, growth, hype, hype machine, iPhone, lead, loyal users, loyalty, machine, market, market share, matt, matter, mdash, Mobile, mobile customers, multitude, Nielsen, offerings, opposite, option, owner, phone, place, planning, platforms, popularity, reception, reminder, report, review, RIM, share, ship, shot, smart phone, Source, surprise, talk, time, tmpPost, U.S., Versus, viable option, wagon, way, Windows, windows mobile, year

Monday, June 7th, 2010 news No Comments

Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too

Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.

Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.

3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.

Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).

Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.

Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.

As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”

Tags: average, blogs, booth, booth setup, budget, budgets, category, channel, Channels, cost, cost effective marketing, differential, effect, exhibit, expense, firm, Gap, generation, Hubspot, importance, Inbound, inbound marketing, Internet, internet marketing, lead, lead generation, Major, marketers, marketing, marketing channel, marketing channels, marketing mix, one-third, outbound, outbound marketing, overall lead, pdf, Per Lead, percentage, PPC, removal, rental, report, report pdf, search, setup, share, show, space, State, Trade, trade show, trade shows, travel, whil

Sunday, May 2nd, 2010 Uncategorized 2 Comments

Apple’s Now the Biggest Phone Company in the US

Source: http://gizmodo.com/5528156/apples-now-the-biggest-phone-company-in-the-us

With Motorola’s latest quarterly sales of 8.5 million, the former biggest phonemaker in the US lost its lead to Apple, who sold 8.8 million iPhones last quarter. A moment of reflection, please. [AppleInsider]

Tags: 5 million, apple, AppleInsider, apples, last quarter, lead, moment, Motorola, phonemaker, Quarter, quarterly sales, reflection, tmpPost, US

Friday, April 30th, 2010 statistics No Comments

Early reports show IE not faring well in the post-ballot screen days

Source: http://www.engadget.com/2010/03/22/early-reports-show-ie-not-faring-well-in-the-post-ballot-screen/

Most PC users hit the web using Internet Explorer by default, simply because that’s what came along with Windows. Now, after antitrust investigations, European users get a choice of browser to install via ballot screen, and initial reports are not good for ‘ol IE. According to Statcounter, IE use in France has dropped 2.5 percent since last month’s implementation of the ballot, 1.3 percent in Italy, and 1 percent in Britain. It’s still early days, and it’ll take more than this to chip away from IE’s 62 percent lead in the browser war, but it’s certainly not a good trend for Microsoft. With that in mind, we’re going to have to ask you to place your bets now.

Early reports show IE not faring well in the post-ballot screen days originally appeared on Engadget on Mon, 22 Mar 2010 08:31:00 EST. Please see our terms for use of feeds.

Permalink | post label source Early reports show IE not faring well in the post ballot screen days Reuters | Email this | Comments

Tags: antitrust investigations, ballot, bets, Britain, browser, browser war, chip, choice, default, email, Engadget, EST, Explorer, France, implementation, initial reports, Internet, internet explorer, Italy, lead, Mar, microsoft, mind, Mon, month, nbsp, pc users, percent, Permalink, Reuters, screen, Statcounter, trend, use, using internet, war, Web, Windows

Monday, March 22nd, 2010 Uncategorized, news No Comments

The Ten Commandments of Modern Marketing

Thou shalt not target customers with messages they don’t want.
Thou shalt be truthful.
Thou shalt respect your customers.
Thou shalt make it easy for people to find you.
Thou shalt be useful.
Thou shalt make it easy for people to pass along.
Thou shalt measure and optimize.
Thou shalt listen to customers.
Thou shalt remove any organizational barriers to speedy, collaborative innovation.
Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

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acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

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jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

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pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

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Tags: acfou, acfouThou, advertiser, advertisers, advertising, andylarrimore, AnnaMariaVirzi, AnnaMariaVirziHow, audiences, banner ad, BehavioralTargeting, Bergh, berteloot, best buy, brand, Brand-ing, business, cell phone, click, ClickZ, collaboration, collaborative innovation, com, ComandixI, commandment, Commandments, consumer, consumers, content, decision, Dell, demographics, den, development, equipment ads, fashion magazines, feature, feedback, firestorm, focus, fonstuinstra, Fou, gardening equipment, GetPushingRT, GranerCreative, horacemitchell, IdeaStorm, indicator, indie, information, innovation, interaction, interest, Jan, jan van den, jevedebe, kryptonite bike lock, lead, LEGO, list, make, making, MarComNetworkRT, marketing, marketing marketing, mass media, matt, mcgowanRT, measure, minivan, Modern, modern marketing, Moses, MyStarbucksIdea, online, optimize, organizational barriers, output, PDMAffiliates, pedrogomezGreat, performance, person, preneurThe, print, process, Product, publicity, radio, Read, Relative, reputation, respect, search, Shalt, someone, something, Starbucks, stone, stuff, SuzzicksRT, target, telecommunications company, TemplateZonepretty, term, Thou, time, tombutlin, U.S., van, van den bergh, Vanessa, variables, volume, way, Web, web pages, Wendy, WSI

Thursday, January 7th, 2010 Uncategorized No Comments

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete: Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

Tags: checking, Compete, ComScore, discrepancy, Facebook, Feb, lead, myspace, post, QuantCast, TechCrunch, thing, unique visitors

Tuesday, March 24th, 2009 Uncategorized No Comments

http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou Bio

go-Digital Blog on Digital Marketing

Opinions, Rants, Raves, Digital Marketing Strategy

lead

Microsoft Is Still Huge

Apple’s Now the Biggest Phone Company in the US

Early reports show IE not faring well in the post-ballot screen days

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete: Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

About Me

Popular Posts

Recent Posts

Recent Articles by Dr. Augustine Fou

Meta

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Opinions, Rants, Raves, Digital Marketing Strategy

lead

Thou shalt not target customers with messages they don’t want.

Thou shalt be truthful.

Thou shalt respect your customers.

Thou shalt make it easy for people to find you.

Thou shalt be useful.

Thou shalt make it easy for people to pass along.

Thou shalt measure and optimize.

Thou shalt listen to customers.

Thou shalt remove any organizational barriers to speedy, collaborative innovation.

Thou shalt not do brand-ing.

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete: Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

About Me

Tags

Popular Posts

Recent Posts

Meta

Pages

Archives

Favorite Sites