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We Were Surprised To Learn Which Country Dominates The World In Natural Gas-Fueled Cars

Source: http://www.businessinsider.com/natural-gas-fueled-cars-chart-2012-7

In the Economist’s report on America’s energy revolution this week is an astonishing chart showing which countries lead the world in cars running on compressed natural gas.  And it may surprise you.

cngv 

It’s apparently not a new trend — Khodro, Iran’s main auto manufacturer, has staked its fortunes on churning on CNG-based autos.

T. Boone Pickens has even evidently claimed that the Iranians have strategically made the switch to immunize themselves from the oil markets. 

Whatever the case, the U.S. is getting lapped.

Read more at Economist.com.

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Monday, July 16th, 2012 Uncategorized No Comments

There’s A Valuable Lesson About Innovation You Can Learn By Flipping Burgers At McDonald’s

Source: http://www.businessinsider.com/what-a-campbells-soup-exec-learned-from-working-at-mcdonalds-2012-7

McDonalds Workers

Lydia Dishman at Fast Company interviewed Darren Serrao, VP of beverages and breakthrough innovation at Campbell’s Soup, and he revealed an interesting thing he learned on the job well before he was a big-time executive.

He was a teenager flipping burgers at McDonald’s. There, he learned about the value of a process-driven company.

Serrao says he learned the value of a “disciplined, repeatable process” thanks to McDonald’s “operations machine” which is timed down to the second.

Everything in a McDonald’s is a set process. All the tasks behind the counter are logically related, so you as long as everyone does their specific jobs, things get done efficiently. That’s what allows McDonald’s to get the food to its customers so quickly.

And all of this can be applied to innovation. Under CEO Denise Morrison, Serrao has independent innovation teams working on projects for Campbell’s. The structure lets them move more quickly.

“From an innovation standpoint it’s highly relevant, because you are able to move through the process time and again no matter who you are working with,” he told Fast Company.

NOW SEE: 27 Brilliant Insights About Creativity >

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Wednesday, July 11th, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.
http://go-digital.net/blog/2010/11/not-1-not-2-not-3-but-4-display-ads-per-pageview-shame-on-you-facebook/

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

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Wednesday, March 21st, 2012 display advertising No Comments

Learn Everything You Need to Know About Meat with Meat Master Pat LaFrieda’s Big App for Meat [Video]

Source: http://gizmodo.com/5866062/learn-everything-you-need-to-know-about-meat-from-meat-master-pat-lafriedas-big-app-for-meat

Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.

LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.

What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]


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Thursday, December 8th, 2011 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

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Tuesday, November 22nd, 2011 news No Comments

Consumers Won’t Settle For Cheap, Discounted Products

Source: http://www.businessinsider.com/consumers-are-not-willing-to-settle-with-discounted-cheap-products-2011-10


sam's club shopping

No matter how thin your wallet is, you’re probably not willing to sacrifice beauty to save. 

Less than one-fifth of 25,000 respondents from 51 countries say they’d buy cheaper health and beauty products for the price, according to a survey by Nielsen, a global information company

Meanwhile, 61% chose “good value” over “low price” for any retail products their families may need, meaning a generic brand of bread may get passed over for a loaf of tastier (and possibly healthier) Pepperidge Farm bread.

“Value is not about price alone,” James Russo, vice president of Nielsen’s Global Consumer Insights, said in a statement. “Retailers and manufacturers who offer good values tailored around benefits of the product beyond price will resonate with consumers who continue to look for ways to stretch their money in a tough economy.”

The study found product preference also depends on where the respondents live, with those in Asia Pacific, Europe, Latin America, and North America preferring good value over lower prices, and those living in Africa and the Middle East choosing price over value.

But just because North Americans prefer value over lower prices doesn’t mean that they’re willing to pay full price. In fact, Americans are among the world’s leading coupon-users, followed closely by China and Hong Kong.

We also buy in bulk more than anyone else in the world. According to Nielsen’s chart below, the main reason Americans visit the grocery store is to stock up, whereas a quick trip to replenish products is more popular in other parts of the world.

consumers Nielsen

Learn why consumer brand loyalty may never recover from the recession>

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Monday, October 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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