We love this chart from Dan Frommer at SplatF.
He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)
Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.
For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.
What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →
Olive oil has played a prominent part in Mediterranean culture for over 2,000 years and is beloved by foodies the world over.
However, the industry has a dirty little secret.
A lot of the “Italian extra virgin olive oil” isn’t what it says on the tin. Sometimes its not extra virgin, sometimes its not Italian — and sometimes it’s not even made from olives.
Here’s what you need to know about one of the world’s most lucrative criminal endeavors.
Olive oil is far more expensive than other oils, but surprisingly easy to fake.
The fake industry seems to have almost as long a history as the real industry.
In the past merchants used to mix the oil with lard.
It’s probably because of how valuable it is — way back in ancient Rome, per-capita consumption of olive oil was as much as fifty liters every year.
“People were prepared to spend the same amount of money on olive oil back then as they do on petroleum today.”
Nigel Kennell a specialist in ancient history, tells the New Yorker’s Tom Mueller.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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