Researchers at IDC have had their ears to the ground keeping tabs on shipments for specific types of devices, and now they’ve painted a bigger picture of the hardware battlefield in 2012. “Smart connected devices” — a category which includes desktops, laptops, tablets and smartphones — saw a total of 367.7 million units shipped in Q4 2012, up 28.3 percent from the year before. In total, over 1.2 billion units were shipped last year, marking a 29.1 percent upswing from 2011. Naturally, tablets and smartphones drove the boost by carving out roughly 60 percent of the year’s combined marketshare, while PCs and notebook shipments sank by 4.1 and 3.4 percent, respectively.
While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent. Lenovo finished in third place with a 6.5 percent slice, while HP and Dell trailed behind with 4.8 and 3.2 percent, respectively. IDC notes that Cook. and Co. could have come in a more distant second, but the debut of the iPhone 5 and iPad Mini pulled it out of a slump from earlier in the year.
Samsung may dominate Apple in smartphone market share, but the opposite is true for tablets. Third quarter figures from IDC suggest the tablet market grew by 6.7 percent during those three months, and 49.5 percent since the same period last year. Apple was responsible for over half of the 27.8 million shipments worldwide, but lost a significant amount of market share, dropping to 50.4 percent from 65.5 percent in the second quarter. IDC attributes this to consumers holding off for the iPad mini, but expects some of these procrastinators will choose Android tablets due to the relatively high entry price of $329 for the mini. Samsung was second on the leaderboard, shipping over five million tablets and increasing its market share to 18.4 percent, mainly driven by Galaxy Tab and Note 10.1 sales. Amazon and ASUS also had a solid quarter thanks to the Kindle Fires and Nexus 7, respectively, shipping around 2.5 million tablets a piece. Lenovo’s presence in
IDC: tablet shipments up 6.7 percent in Q3 2012, Apple’s market share drops to 50.4 percent originally appeared on Engadget on Mon, 05 Nov 2012 03:27:00 EDT. Please see our terms for use of feeds.
We don’t often summarize market share in one word, but: ouch. Both Gartner and IDC have trotted out their preliminary estimates for PC market share in the third quarter, and the two agree that this summer was a dire one for the traditional computer. Outside of ASUS and Lenovo, whose price-focused strategies and key acquisitions kept them ahead of rivals, virtually every major vendor saw its PC shipments collapse versus a year ago, often by more than 10 percent. Total worldwide shipments declined by more than 8 percent in either estimate — enough to make a flat second quarter seem rosy by comparison. Lenovo took the top spot in Gartner’s study, although IDC is counting workstations and kept HP in its usual lead.
As for the US, it’s almost better that we don’t look. Gartner and IDC believe that the American market sank by respective 13.8 or 12.4 percent amounts, and the steep global declines repeated themselves in the one country for everyone but Lenovo. Even a market share gain for Apple came only because its shipments dropped at a gentler rate than most of its peers. Whether it’s the US or worldwide, don’t assume that inventory clearances ahead of Windows 8 were the only factors at work, though. Both research teams point to continuing world economic tro! ubles as influences, and IDC contends that buyers are still skipping PCs in favor of smartphones and mobile tablets. There’s often a jump in computer sales between the summer and the fall, especially with a new OS on the way, but we wouldn’t count on a return to the halcyon days.
Gartner and IDC: PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt originally appeared on Engadget on Wed, 10 Oct 2012 19:56:00 EDT. Please see our terms for use of feeds.
Microsoft’s Steve Ballmer might be working overtime to keep Apple at bay, but the PC market that his company largely built is hurting, if you ask researchers at Gartner and IDC. Both estimate that shipments of traditional computers dropped by a tenth of a point in the second quarter of 2012 — not a good sign when Intel’s Ivy Bridge processors and a wave of Ultrabooks were supposed to usher in a PC renaissance. While the exact numbers vary, the two paint a partly familiar picture of the world stage: HP and Dell are taking a bruising, while ASUS and Lenovo are making huge leaps forward. Depending on who you ask, though, Acer is either kicking Dell down to fourth place or occupying that all too comfortable spot itself. The economy and tablets are once again blamed for making would-be PC upgraders jittery, although this time it may also be the wait for Windows 8 leading some to hold off.
If there’s a point of contention, it’s the US figures. Gartner and IDC alike agree that Acer, Dell and HP all took a drubbing. Tthe two analyst groups are at odds with each other when it comes to everyone else, thou! gh. Appl e will have gained market share to as much as 12 percent, but either increased or shrank its shipments; it’s Lenovo or Toshiba completing the top five outside of the usual suspects. Accordingly, take results with a grain of salt until all the PC builders have reported in. Nonetheless, if the groups have the same reasonable level of precision as they’ve had in the past, Microsoft may have to defer its ambitions for a little while longer.
IDC and Gartner: PC market flattened out in Q2 while Apple, ASUS and Lenovo remain the stars originally appeared on Engadget on Thu, 12 Jul 2012 02:58:00 EDT. Please see our terms for use of feeds.
Australia’s Commonwealth Scientific and Industrial Research Organization keeps bowling ‘em over – in the courtroom, anyway — with its hardy WiFi patent. The government-funded research group has chalked up another $220 million win after AT&T, T-Mobile, Verizon, Acer, Lenovo and Sony each agreed to establish licenses with the litigious group. CSIRO now holds agreements with 23 companies and has pocketed more than $430 million from its courtroom activities. Australian Senator Chris Evans estimates that 90 percent of the industry is now paying licensing fees for the technology, but with the patent set to expire next year, we’d be mighty paranoid to be among that final ten percent. You’ll find the full PR, chock-full of Aussie pride, after the break.
CSIRO snatches $220m windfall in WiFi patent dispute with AT&T, T-Mobile and Verizon originally appeared on Engadget on Mon, 02 Apr 2012 22:06:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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