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Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

How To Become A Thought Leader In Your Industry

Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12

Dan Waldschmidt

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect. 

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.”  At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”

We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:

1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”

“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”

Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”

2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.

“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.

3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”

“Get out there and make something of yourself. When you get knocked down, get back up.”

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Wednesday, December 5th, 2012 news No Comments

IBM brings the fight to counterfeiters with nano-sized authentication methods (video)

Source: http://www.engadget.com/2012/12/04/ibm-brings-the-fight-to-counterfeiters-with-nano-sized-authentic/

IBM brings the fight to counterfeiters with nanosized authentication methods

As counterfeiters continue to up their game, technology’s quest for the ultimate method of proving authenticity goes on. We’ve seen ideas at the nano level before, but IBM thinks its latest research might be so difficult to reverse engineer, that it’s impossible for forgers to reproduce. IBM scientist Dr. Heiko Wolf explains that the basic principle involves using the surface tension of water to orient nanorods on a stamp, which can then be printed onto any surface. These nanorods are so small that gravity alone isn’t enough to place the particles into predetermined patterns, such as corporate logos. IBM’s researchers have also patented a related nano-patterning method that uses fluorescent spheres that can take the color red, blue or green. These then arrange themselves in a completely random order, which is mathematically so difficult to replicate it’s known as PUF (physically uncloanable function). Both methods can be applied to a broad selection of objects, making them ideal candidates for anti-counterfeit detection for everything from diamonds to passports — all that’s needed to verify authenticity is an optical microscope. Don’t get your Picasso out of the vault just yet though, as it’s estimated that it’ll be another five years or so before the technology will find its way to market.

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Source: IBM Research

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Tuesday, December 4th, 2012 news No Comments

Mastercard previewing smartphone web payment system with in-person security strength

Source: http://www.engadget.com/2012/11/07/mastercard-previewing-smartphone-internet-payment-system/

Mastercard previewing EMV internet smartphone payment system with NFCstrength security

Mastercard is already a big fish in the still tiny NFC contactless payment pond, and now it wants to take that same technology to a veritable ocean — internet sales. The plastic purveyor is tag-teaming with ING in the Netherlands for PayPass-based smartphone internet payments that would have a “comparable level of security” to bricks and mortar purchases — by transmitting an EMV-compliant cryptogram or QR code to merchants. That would theoretically make online shopping less risky, and the system would also allow coupons and vouchers to be applied, giving a “similar user experience in both the physical and digital world.” The Dutch trial has already started and will continue until early 2013, but there’s no word if new users can still jump in — check the PR after the break to read the tea leaves for yourself.

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Mastercard previewing smartphone web payment system with in-person security strength originally appeared on Engadget on Wed, 07 Nov 2012 10:03:00 EDT. Please see our terms for use of feeds.

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Wednesday, November 7th, 2012 news No Comments

Mastercard previewing smartphone web payment system with in-person security strength

Source: http://www.engadget.com/2012/11/07/mastercard-previewing-smartphone-internet-payment-system/

Mastercard previewing EMV internet smartphone payment system with NFCstrength security

Mastercard is already a big fish in the still tiny NFC contactless payment pond, and now it wants to take that same technology to a veritable ocean — internet sales. The plastic purveyor is tag-teaming with ING in the Netherlands for PayPass-based smartphone internet payments that would have a “comparable level of security” to bricks and mortar purchases — by transmitting an EMV-compliant cryptogram or QR code to merchants. That would theoretically make online shopping less risky, and the system would also allow coupons and vouchers to be applied, giving a “similar user experience in both the physical and digital world.” The Dutch trial has already started and will continue until early 2013, but there’s no word if new users can still jump in — check the PR after the break to read the tea leaves for yourself.

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Mastercard previewing smartphone web payment system with in-person security strength originally appeared on Engadget on Wed, 07 Nov 2012 10:03:00 EDT. Please see our terms for use of feeds.

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Wednesday, November 7th, 2012 news No Comments

2 million more streaming subscribers worldwide, $8 million net income

Source: http://www.engadget.com/2012/10/23/netflix-announces-q3-2012-earnings-two-million-more-subscribers/

Netflix saw a return to profitability and more than half a million new US subscribers in the second quarter of this year, and it’s now announced that it’s added a full two million more streaming members worldwide for the third quarter. That brings the company’s global base of streaming subscribers to 29 million, 25.1 million of which are in the US. It’s also announced another bump in profits to $8 million in net income, with global revenue of $905 million. It’s unsurprisingly a different story when it comes to DVD subscriptions in the US, however, with the company reporting a drop from 9.24 million total subscribers in Q2 to 8.61 million in Q3.

In terms of usage, Netflix says that its streaming members have now consumed over three billion hours of content, and that TV shows now account for about two thirds of that viewing activity. The company has also reiterated its commitment to original programming in its letter to shareholders, although it notes that commitment comes with some front-loaded expenses that will result in negative free cash flow for the next “several quarters” beginning with Q4. The company further adds that it believes “investment in originals is wise, and we will evaluate the performance of the slate next year to determine at what level we should fund additional original.” You can find the full letter and all the numbers at the source link below.

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Netflix Q3 2012 earnings: 2 million more streaming subscribers worldwide, $8 million net income originally appeared on Engadget on Tue, 23 Oct 2! 012 16:1 0:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 23rd, 2012 news No Comments

This Photo Shows Exactly Why You Should Be Skeptical Of Psychology Research

Source: http://www.businessinsider.com/why-psychology-research-is-unreliable-2012-10

One of the biggest problems in the world of science is researcher bias.

More transparency is needed across the board, say Joseph Simmons and Uri Simonsohn of Wharton and Leif Nelson of UC Berkeley in their paper “21 word solution.”

It’s a follow-up to their 2011 paper, “False Positive Psychology,” which uncovered many of the holes that exist in psychology research. One of the problems is “p-hacking,” or the practice of changing assumptions or data in an experiment to ensure that the probability (“p”) an opposite hypothesis (“null”) contradicts the research is below a certain level. Ultimately, “p-hacking” makes research less valid and increases the number of “false positives.”

Because of this, the authors put together a 21-word statement every researcher should use as a disclosure, which they hope will make the field of science more transparent:

“We report how we determined our sample size, all data exclusions (if any), all manipulations, and all measures in the study.”

The authors perfectly sum up the transparency problem with an analogy and a photo. Whereas coffee shops are required to label milk containers, scientists don’t have to “label their milk.” In other words, researchers don’t have to relay what data they started out with, whether they took observations out, or whether they’ve dropped things from their model:

P-hacking photo

The table below of simulated results from their earlier paper shows how much these! unrepor ted techniques can impact statistical significance:

Statistics table
The lesson? Look for disclosures in any scientific paper, and always be skeptical.

Read the full article here

NOW READ: 18 Tips On Making Smarter Decisions 

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Monday, October 22nd, 2012 news No Comments

Here Are All The Changes Starbucks Is Making To Its Rewards Program

Source: http://www.businessinsider.com/starbucks-rewards-program-changes-2012-9

Starbucks, coffee, cafe, Asian woman, Gen Y

Starbucks is making a bunch of modifications to its My Starbucks Rewards program.

The changes kick in on October 16th.

Here’s a breakdown for Gold level members:

New benefits

  • Gold members will receive a reward every 12 transactions, instead of every 15.
  • You’ll be able to redeem the reward for a drink or food item. The food benefit applies to almost all the food Starbucks offers.
  • Rewards will be digital (via email notification), so you won’t have to wait for a postcard. The reward will be loaded directly onto your Starbucks Card.

Benefits that are going away

  • Syrups and soy milk will no longer be on the house.
  • You won’t get a free tall beverage when you buy a pound of coffee.

Everything else — like birthday drinks and refills — is sticking around.

Starbucks explains how the redemption process works:

1. Visit any participating company-operated store  

2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)

3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).

And here’s handy side-by-side graphic from Starbucks:

starbucks rewards 

NOW SEE : 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Wednesday, September 19th, 2012 news No Comments

LinkedIn CEO Jeff Weiner Just Revealed A Lot Of Amazing Facts About LinkedIn’s Growth (LNKD)

Source: http://www.businessinsider.com/linkedin-ceo-jeff-weiner-enterprise-growth-2012-9

jeff weiner linkedin

LinkedIn CEO Jeff Weiner just offered an amazing level of detail about LinkedIn’s business in an interview at the Citi Technology Conference.

LinkedIn is really targeting enterprises. Weiner wants to grow revenue by getting more customers, instead of raising prices for existing customers, at least for his flagship Recruiter product, he said.

That’s a more than reasonable idea, given that LinkedIn gave itself a pretty good price hike over a year ago.

But the company is also expanding its breath in every other way possible, so it can roll out new products to the enterprise too (plus other new users, like students).

LinkedIn is trying to grab the lion’s share of a $27 billion market for recruiting tools. Here’s how Weiner said it is doing so far:

  • Its flagship product, Recruiter, sells for $8,000/year per seat (per recruiter using it). That price was raised from rom $6,000 per seat and he’s not thinking of raising it again anytime soon (though he left the door open).
  • LinkedIn currently has 12,000 enterprise customers.
  • Some companies, like Citi and IBM, have over half a million followers of their company profiles on LinkedIn. (These might be employees, competitors, job seekers, or anyone else interested in the company.)
  • Its biggest enterprise customers, Weiner says, “are spending on the order of millions of dollars” a year with LinkedIn. On the other end, small companies might spend $25 a month.
  • LinkedIn now has 175 million members, worldwide and is seeing two new signups every second. There are over 600 million white-collar workers worldwide, so it still has a way to grow.
  • LinkedIn has more than 1 million groups, ranging in size from two people to more than a quarter of a million.
  • Over 75,000 developers are building applications for LinkedIn through its application programming interface (API), and they came on board within the last year.
  • It now has sales offices in 25 cities around the world, in countries like Singapore, its Asia-Pacific hub; Brazil; and India. It has multiple offices in Europe, its biggest region beyond the U.S.
  • It is running on 17 languages and will add more.
  • Mobile is growing fast in terms of engagement, though not so much in direct revenues. Last year 10% of unique visitors came to the site from its mobile apps. This year its 23%. (Last LinkedIn rolled out a new iPhone app, too). But because LinkedIn makes money primarily from subscriptions, it doesn’t really matter how users access the service.
  • Although 62% of its membership is international and growing faster than the U.S. yet, only about a third of the company’s revenue is coming from international sources. Ultimately he wants to see those numbers match better.

The biggest opportunity for growth, he says, is to get people more engaged in the site on a daily basis.

!

“Peop le view the site more as a digital Rolodex or way to get a job,” Weiner says. “But its not just a way to find your dream job, but a way to be better at the job you are already in.”

Don’t miss: The 50 Most Powerful People In Enterprise Tech >

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Thursday, September 6th, 2012 news No Comments

The Fascinating Difference Between How Rich People And Poor People Play The Lottery

Source: http://www.businessinsider.com/how-rich-people-and-poor-people-play-the-lottery-2012-3


Does it seem like this massive Mega-Millions jackpot is attracting a lot of Lottery players that you wouldn’t normally expect?

It’s not an accident.

In a 2002 Senior Honors Thesis at Harvard titled: Dreaming Big: Why Do People Play the Powerball?, Emily Oster produced these two great charts.

The first looks at per-capita sales of lottery tickets in poor neighborhoods. Each dot represents one drawing.

lottery

The second look at the same jackpots, but instead focuses on per-capita sales in rich neighborhoods.

lottery

The difference?

It is clear from these graphs that the poorest zip codes purchase more tickets at the lowest jackpot levels. However, at the highest jackpots the sales are about the same (slightly over $16 per capita in the poorest zip codes and around $17 per capita in the richest).

Basically, the poor play all the lotteries. The rich just go for the big ones, but when the big ones happen, they do it at the same level as the poor.

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Friday, March 30th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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