lifetime
Roku passes 5 million players sold in the US, shows off with a few more stats
Source: http://www.engadget.com/2013/04/10/roku-5-million-sold/
Five years after the original Roku launched and just weeks after the release of the Roku 3, the company has announced lifetime US sales of 5 million units. The proclamation comes attached to a detailed infographic (linked below) that breaks down its last five years of progress, plus stats like where it’s most popular (Lexington, KY) and the most minutes streamed by one player in one week (10,080.) That’s quite a marathon session — Lost plus House of Cards doesn’t even get you halfway — but its stats claim 25 percent of players stream more than 35 hours per week.
The last time we checked in on Roku sales, it was chasing the million unit mark alongside Apple’s hobby. The Apple TV has since risen to 5 million sold in the last fiscal year, buoyed by the AirPlay feature that makes it an attractive accessory for the company’s other devices. To Roku’s favor, it claims 43 percent of owners say it’s their preferred source of video for their TV. It’s come a long way from its start as a Netflix Player with more than 750 channels available including Time Warner Cable and HBO Go, which makes CEO Anthony Wood’s claim that the “future of TV is streaming” look closer than ever.
Fil ed under: Home Entertainment, HD
Source: Roku Blog, Roku 5 Million
Source: http://gizmodo.com/5948408/the-iphone-5-really-costs-1800
Though you may think the iPhone 5 only costs $200, you’re forgetting about the contract that’s tied to it. Yep, that fatty two-year, soul-selling new contract you get when you buy a new iPhone. That’s the real cost of the iPhone 5 and it can get quite expensive.
And to be completely fair, $1800 is actually a low-end estimate. That just so happens to include the cheapest plan on AT&T, which gives you no free text messages and a laughable amount of data. If we’re being honest, you’re going to need a lot more. Anywhere from $200 more if you’re on AT&T to a couple thousand dollars more if you’re on Verizon. Over the lifetime of the iPhone 5′s contract, you’ll spend anywhere from $1800 to $4800. That’s a good chunk of change.
Marketing firm Avalaunch put together all the data and made the snazzy infographic below. It’s a pretty solid estimate of how much the iPhone 5 will cost you over two years (to be fair, most smartphones cost around this price too).
Effectiveness of B2B Online Display Advertising Questioned
Source: http://www.addon.tv/media-news/effectiveness-of-b2b-online-display-advertising-questioned.html
Effectiveness of B2B Online Display Advertising Questioned
According to a new report from Forrester, summarized by MarketingProfs, only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness.
71% of B2B marketers surveyed say they used display advertising during the fourth quarter of 2010, whereas 86% of B2C marketers reported doing so.
Attitudes toward online display are negative, particularly toward ad exchanges, DSPs (demand-side platforms), and ad networks:
- 27% of B2B marketers say they anticipate increased effectiveness of display advertising via exchanges over the next three years
- 21% expect increased effectiveness of display media via DSPs over the next three years
- 16% expect increased effectiveness of display ads via ad networks over the next three years
Given lengthy and complex purchase cycles, says the report, most B2B marketers focus display efforts on increasing brand awareness, lead generation, reaching key target audiences, and driving direct sales.
Only 20% of marketers focus display efforts on increasing site visits (e.g., using campaigns to drive clicks to lead-securing and nurturing opportunities such as webinars, whitepapers, and virtual events). Still fewer marketers focus display efforts on driving brand favorability (17%) and customer lifetime value (14%), observes the report.
This Is What Your Wikipedia Edits Look Like
Source: http://gizmodo.com/5495353/this-is-what-your-wikipedia-edits-look-like
Normally I’d file this image under our “what is this” image cache, but as you’ve already clocked, it’s somehow related to our Memory [Forever] theme. Those pretty colors are a visualization of the thousands of Wikipedia edits made by a bot.
It’s not just a one-off visualization for adding to our Tumblrs either. It’s the work of Many Eyes, a website set up by a pair of computer scientists at IBM, to catalog visual representations of data. Looking at the site now, two years after Wired brought it to light and interviewed founder Martin Wattenberg, recent artworks tackle the issue of migration in the US, and cremations.
When asked by Wired back then why he’s so keen to visualize data, Watterberg responded that:
“Language is one of the best data-compression mechanisms we have. The information contained in literature, or even email, encodes our identity as human beings. The entire literary canon may be smaller than what comes out of particle accelerators or models of the human brain, but the meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.”
Wikipedia data remains a favorite for them though, thanks to the “idea of completeness” Watterberg talks about, that even though all the data on Wikipedia equals a terabyte or so, “it’s huge in terms of encompassing human knowledge.” [Many Eyes via Wired]
Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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