In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.
This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation:
Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:
One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.
That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:
If you jumped on the Creative Cloud bandwagon, you’re about to cash in one of the major perks of taking said leap. Keeping its promise to roll out new features to the aforementioned members first, Adobe has announced updates to Muse and Photoshop alongside Creative Cloud training materials and team subscriptions. Let’s hit the highlights, shall we? Muse can not only help you publish websites without writing a line of code, but the software now offers assistance with smartphone and tablet-friendly versions of desktop sites, too. As far as new features for Photoshop CS6 are concerned, conditional actions (if this, then that), expanded Smart Object support, improved 3D effects and default type styles all settle in on the tool bench.
Looking to opt in to Adobe’s software service for your entire studio? No worries, the company has also outed Creative Cloud subscriptions for teams — complete with centralized admin tools and expert support — for $69 per month. That’s not all. Less than a month ago, the wraps were taken off of Creative Cloud Connection for sharing all of those essential project files. Now, said functionality is being trotted out in proper fashion. From what we gather, this will be a Dropbox-esque affair complete with drag-and-drop functionality that extends across Touch apps, too. Clients can also view design files here, like those from InDesign, even if they don’t have the requisi! te softw are installed on their machines. If that wasn’t enough, training materials are on the way in the form of exclusive content for card-carrying members. Get all that? Good. For the full rundown on all of the new features, consult the full PR that follows.
Filed under: Software
Source: Adobe (Photoshop Blog)
Starbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It’s made of steel! It’s ‘specially etched’! And it’s a super, limited edition that inanely costs 450 bucks.
The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn’t some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with “with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.”
Jason Goldberger, executive vice president at Gilt.com, told the USA Today it’s all about exclusivity:
“When you’re waiting in line at Starbucks, the next person in line won’t have it.”
Ugh. [USA Today]
It’s kind of interesting because it includes user info like gender, and where and when votes were concentrated. Check it out.
Google search results are like the old beat up recliner of the internet. Your butt’s always there, and if anything changes, you notice. Well, Google changed the way its search results look. It’s a relatively small change, but you’re going to notice.
The biggest difference is that the bar along the left hand side of your searches is gone. This is where you used to break your search down into News, or whatever else. That function is now at the top of your results, along with the also relocated Search Tools. Search Tools moving means you don’t have those two butt ugly calendars with custom dates in your line of sight, which is a plus. This change has been live a day or two, and should only be a negative if you’re running a ton of searches (it’s been killing me).
Google is also featuring information from Google’s Knowledge Graph for popular searches, like “barack obama”, “mitt romney”, and “presidential election”, for example. So! Google’s a little prettier, and it’s rearranged the furniture a bit. Seems like a nice, small change, right? [BuzzFeed]
Whether it’s because of regulation, a conservative outlook, or simply because they don’t see the benefit, some industries have been incredibly slow to embrace the digital age.
However, even in the industries where it’s not widely adopted, making significant investments in digital technology and integrating it into an organization has a significant positive impact on the bottom line. Capgemeni Consulting estimates that ‘digital beginners,’ those companies who have barely touched digital technology are 24 percent less profitable than average.
“‘Beginners’ have barely started, usually because they’re unaware of the opportunities, ‘Fashionistas’ adopt the newest or sexiest digital innovations, but without a cohesive strategy or eye to maximizing business value, ‘Digital Conservatives’ have a cohesive vision, but are slow to invest in new technology, and finally, the ‘Digirati,’ who both invest in digital and integrate it with their whole organization.”
Here’s where major industries fit on the spectrum of going digital, from high technology at the top, to the pharmaceutical industry way at the bottom:
Read the full report here
When apartment rental site AirBnB started making waves across the U.S. last year, New York City officials were quick to draw a line in the sand –– making it illegal and punishable by as much as $5,000 to rent rooms for longer than 30 days.
In the wake of Hurricane Sandy, it looks like they’ve agreed to bury the hatchet, at least for now. Mayor Bloomberg announced today his office will support AirBnB’s efforts to put free roofs over the heads of some 40,000 New Yorkers displaced by the superstorm.
AirBnB had already offered discounted lodging for Sandy survivors, but it’s now created a landing page for entirely free Sandy listings.
By Wednesday afternoon, there were already dozens of listings to choose from.
Hurricane Sandy was downgraded to a superstorm when it made landfall in New York and New Jersey early last week, but the damage is far from repaired. Public transit is only now chugging back to full speed, with some downtown areas still without normal service.
But it’s the tens of thousands of residents who lost their homes or were forced to leave in the wake of the storm that have posed the largest problem. Temperatures are dropping each day and with Wednesday’s Nor’easter dumping a pile of unexpected snow and slush on the city, it’s no wonder the city has ramped up its efforts to find these people a safe and warm place to stay.
According to Bloomberg Apple is considering a move away from Intel chips for its cherished Mac line. The move would be the third major CPU shift for the brand which has previously relied on Motorola 68000 and Power PC chips. The move away from Intel could also mean a move away from x86 as Apple has been heavily invested in its own ARM-based chip designs in recent years. Bloomberg’s sources suggest that Cupertino is actively working on a version of its tweaked ARM architecture that would run inside Mac PC, in particular its laptop products could stand to benefit from its battery sipping design.
The change will not happen immediately. In fact, the sources said such a move was years away, potentially not happening till 2017. But, as the gulf between “mobile” and “desktop” products begins to shrink and the boundaries blend, it would only seem to make sense that Apple would look to leverage its high-profile purchase of P.A. Semi to good use and inch ever closer to being a completely self-reliant corporate entity. We don’t think it’s any secret that Apple would, if it could, design and manufacture every component itself.
Filed under: Apple
Apple may ditch Intel chips in Macs, says Bloomberg originally appeared on Engadget on Mon, 05 Nov 2012 16:09:00 EDT. Please see our terms for use of feeds.
As we’ve pointed out in the past, the industry of the future is healthcare.
The following chart is based on Friday’s jobs report, and it shows two things. The blue line is the total number of healthcare jobs. As you can see, it basically never stops going up (regardless sof business cycles) and has now passed 14.3 million.
The red line is the monthly change from month to month, and once again last month, America added over 30K new jobs, a pretty enormous sum, given that only 171K new jobs were created in total.
Regardless of what happens with government healthcare spending, the demand for more and more healthcare (as the US population ages) seems inexorable. More and more people will be working in this area.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Try On New Glasses in Warby Parker's Virtual Booth
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Michael Kors is driving Macy's business into the ground
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Facebook advertising metrics and benchmarks
- Did you Google Bing too?
- See The Difference Between Victoria's Secret And Dove Models
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)