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Twenty-four telecom operators unite to form Wholesale Applications Community

Source: http://www.engadget.com/2010/02/15/twenty-four-telecom-operators-unite-to-form-wholesale-applicatio/

Big doings over in Barcelona today. Twenty-four telecom operators, with the support of the GSMA and three major hardware manufacturers, have formally announced they will come together to form the Wholesale Applications Community. Essentially, the goal of the alliance will be to create a viable, cohesive and open industry platform for mobile app developers. Members of the Community will include AT&T, China Mobile, China Unicom, Deutsche Telekom, NTT DoCoMo, Orange, TeliaSonera, Sprint, Verizon Wireless, and Vodafone among others, and they’ll be supported in their endeavors by LG, Samsung and Sony Ericsson. The total customers of the group is about 3 billion, giving WAC (our name) some considerable — albeit theoretical for the moment — power. The group plans to work on coming up with a standard for working across platforms over the next twelve months. WAC’s website just went live a bit ago — there’s a link to it below — and the full press release is after the break.

Continue reading Twenty-four telecom operators unite to form Wholesale Applications Community

Twenty-four telecom operators unite to form Wholesale Applications Community originally appeared on Engadget on Mon, 15 Feb 2010 05:06:00 EST. Please see our terms for use of feeds.

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Monday, February 15th, 2010 Uncategorized No Comments

How to tell who has Google Buzz … and follow them

Lots of people have asked if I have invites for Google Buzz … but I didn’t see a way to invite them … but here’s a trick to give them buzz

1. go into Google Buzz

2. Click the link that says “Following X people”

3. scroll all the way to the bottom of the popup window

4. select contacts link

5. type a letter — e.g. “a” and see the list of others who have Buzz, who you can follow

6. select them and click add, then refresh the screen by clicking “load more” so you see them in the list

google-buzz-followers

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Wednesday, February 10th, 2010 Uncategorized No Comments

Two viral campaigns – one drove sales, the other probably didn’t

Samsung’s extreme sheep LED art video went viral and was definitely passed along as the bit.ly stats show below, but whether it drove sales for Samsung, or whether people even knew what it meant (Samsung makes LED lit LCD TVs), no one will really know.

Whereas JetBlue’s All-You-Can-Jet Pass also went viral (similar order of magnitude of shares, again by way of the bit.ly stats) and it led straight to the page about the All-You-Can-Jet Pass where users could then go on to buy it.

In the case of Samsung, the video was cool, entertaining, and unexpected and went viral. But the link to sales was tenuous at best. In the case of JetBlue, the product itself went viral and the link to sales was direct.

Hmm…  which had a larger business impact?  you tell me.

samsung-extreme-sheep-LED-art

jetblue-all-you-can-jet

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Friday, September 11th, 2009 Uncategorized No Comments

Like I said… viral videos can be made

Take a home video like this one (posted January 24, 2007) – 1.1 million views

make it more extreme like this (posted August 03, 2009) – 2.7 million views

Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Here are a few more funny videos for your entertainment.



and an external link

http://gizmodo.com/gadgets/scary-rides/precocious-kids-mess-with-tracks-of-an-oncoming-train-327400.php

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Wednesday, August 26th, 2009 Uncategorized 1 Comment

Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

Install on any webpage or blog by way of 1 line of code:

<script src=”http://64.202.162.213/bubble/bubble.js“></script>

Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited>

contextual-bubble-clip2send-1contextual-bubble-clip2send-2

Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.

contextual-bubble-amazon-1contextual-bubble-amazon-2

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Sunday, August 23rd, 2009 Uncategorized No Comments

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

Buy Link at the bottom of the post

best-buy-hdtv-receipt

Click for product page: Samsung – 52″ Class / 1080p / 120Hz / LCD HDTV LN52A650 SKU: 8749287

product-page-samsung-hdtv-pricing-mistake

Order is still good as of 12:23 pm EST August 12, 2009.

bestbuy-order-details-still-good

BestBuy knows digital and social media. CMO Barry Judge tells it like it is.

Related:

http://blogs.moneycentral.msn.com/smartspending/archive/2009/08/12/customers-irate-about-10-hdtv-ad.aspx

http://abcnews.go.com/Business/story?id=8311580&page=1

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html

http://adage.com/article?article_id=138469

http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html

http://blogs.zdnet.com/gadgetreviews/?p=6697

http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html

http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

http://www.kktv.com/home/headlines/53067682.html

http://www.wftv.com/countybycounty/20371068/detail.html

http://www.shoppingblog.com/blog/8120912

http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/

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Wednesday, August 12th, 2009 Uncategorized 2 Comments

How to make a viral video – a 5-step guide

1. select a product that is a low consideration product (e.g. a song) whose primary missing link is awareness

2. create a funny and entertaining video that features that product or a key attribute of the product

3. [ contact us for the "secret sauce" of step 3 ]

4. continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)

5. use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)

Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.

obama-girl-viral-video

lonelygirl15-brea-viral-video

lonelygirl15-recent-non-viral-video

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Wednesday, August 5th, 2009 SEO, search, social networks 2 Comments

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Related: The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

It was originally discovered and reported that while the jkwedding dance video was real, the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations poeple.

Chris Brown and Sony PR made an unconventional, but really really good, decision to promote a home video on YouTube to drive massive increase in sales and also polish Chris Brown’s tarnished image in the process.

See ReadWriteWeb’s initial article — http://bit.ly/KA3HI

The video of JKWeddingDance was funny and it used Chris Brown’s “Forever” song. Instead of suing them and issuing a take-down order, Sony’s PR department promoted it instead and added an overlay ad to purchase the single from Amazon MP3 or iTunes.


jkwedding-video-ad-overlay-itunes

http://www.youtube.com/watch?v=4-94JhLEiN0

jkwedding-video-ad-overlay-amazon

This case reads like a how-to guide to create a successful viral video that drives sales.  They (Chris Brown) did everything right.

By promoting the video (instead of suing to get it taken down), they got the video past the first tipping point of  X thousand views, after which the video remained on the front page of YouTube which gets about 30 million unique users in a day.  Most people don’t look through the ocean of videos on YouTube. Instead, they start with the ones listed on the front page as “most popular, top favorited, or most viewed.”

Then real people continued to amplify the snowball effect — social amplification — and passed along to their friends. This added a viral halo on top of the original promoted views. The viral halo is low to no cost to the advertiser so any profits derived from it is pure viral profit.

For a step-by-step guide to creating a viral video, see

http://go-digital.net/blog/2009/08/how-to-make-a-viral-video-a-5-step-guide

Viral hits can be manufactured. A group which has done this successfully and reproducibly is ImprovEverywhere (see their YouTube channel below). They have MANY YouTube videos which have hundreds of thousands of views, and their latest hit — No Pants Subway Ride – achieved 8 million views in 3 months.

http://www.youtube.com/user/ImprovEverywhere

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Sunday, August 2nd, 2009 Uncategorized 3 Comments

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener

Several friends and colleagues had the same reaction when they found out about this video — that it was at such a high view count already and we were late to the party of finding out.  Then we did some more digging — digital forensics  :-)  And this is a case where a viral hit was indeed successfully manufactured.  There’s something to be learned from all this – how to successfully manufacture a viral video sensation and make viral profits.

Related: How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Chris Brown is successfully tapping into the viral halo of a funny video that coincidentally used his song.

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them - http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 – August 2.  (13.1 M to 14.5 M)


Ten ELEVEN TWELVE THIRTEEN proof points to follow, each with screen shot to illustrate.

1a. anyone notice that the “Forever” soundtrack is remarkably consistent throughout the video as if it were dubbed or added in after the original footage was shot. The sound is too consistent in volume and loudness to have come from a built-in, on-camera microphone. At the very end of the video, once it cuts back to the couple at the altar the sound quality goes back to the echo-y, tinny sound of an on-camera mic.

1b. The “TheKHeinz” user on YouTube was registered on July 19, 2009, the day the video was posted. We usually look for clues like this to detect “plants” by PR agencies.  This is an issue of trust — a user “CmdrTaco” on Slashdot has been around the forums for years, made hundreds of posts, and was rated by the community very highly. PR agencies trying to seed stories have to create new user accounts during the PR campaign (recent registration date) and have made no other posts or uploads before (no history).

thekheinz-user-info-on-youtube

2. The social intensity detected in all of the top social venues like Technorai, Delicious, Reddit, Digg, etc. indicate there was not enough organic sharing to support a view count of 13 million views in 11 days (updated: 14.6 million today August 2, 2009).

a) Bit.ly shows only 447k clicks on the shortened URL

bitly-statistics-on-jkwedding-video

“At Fortune’s Brainstorm:Tech conference Ashton Kutcher effectively took credit for boosting the views from – in his words – 12,500 views before he tweeted the link – to some 1.2 million views 12 hours later…”

Well, unfortunately he used a bit.ly link which provides public analytics on how many people clicked. Most tweets result in immediate traffic, which then tails off immediately after the tweet falls off the first page. In his case, look at the following bit.ly stats URL and click “past month” to see the peak clicks on July 23. All he can actually claim is that his tweet drove a peak of about 100,000 clicks on that day not 1.2 million :-(

http://bit.ly/info/Z7vMw

too bad Ashton. next time you make a BMOC claim, be sure to use a non trackable method, so analytics won’t “out” you so easily.

august-21-bitly-intensity-update

after only 3.5 days of retweets the twitter intensity died off to next-to-nothing; if this were a truly viral video, carried forth by real people (and not by paid PR support and paid media) the retweet intensity would remain high. As of August 21, there are over 21M views on the video and the 505k retweets does not show actual organic support for that number.

ashton-kutcher-promote-viral-video


b) Twitturly shows only 3 thousand retweets on the YouTube URL itself

updated-twitturly-stats-for-video

c) Delicious shows only 447 bookmarks of the video itself

delicious-bookmarks-jkwedding

delicious-bookmarks-jkweddingdance

d) Reddit only shows 673 thumbs up for the video itself

reddit-results-for-jkweddingvideo

e) Technorati shows only 277 blog mentions of the video itself — this could be undercounting if blogs used URL shorteners. But if you look at the blog intensity results (below) sorted by blogs with most authority the blogs have very little authority (i.e. influence or size of audience).

technorati-blog-posts-on-jkwedding

– these are real indications of interest by real people. The social intensity of the passalong for this video does not substantiate the huge number of views in 11 days.

What we are seeing now is the additional viral halo, as the momentum is sustained by large media outlets reporting on the story — even Google Blog blogged about it (boasting about the success of YouTube advertising in driving revenues). Of course TechCrunch is right that viral videos can be monetized: http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/ )


3. Twitter shows nothing in the top “trending topics” related to this video – indicating few people are actually tweeting about it — if this video is SO viral (13M views in 11 days) then it has GOT to show up on a scan of social intensity. (see screen capture below)

July 31 (Friday)                 August 2 (Sunday)

twitter-trending-topics-455pm-july-31-2009August-2-trending-twitter-topics

4. The original video was posted July 19, 2009. The people from the video appeared on NBC’s Today Show and danced around Rockerfeller Center on July 25th (6 calendar days after posting). Today Show staff may be great at spotting news, but to get all the wedding party from the wedding to re-enact the dance on the Today Show in 6 calendar days — too good to be true?  Hmm…

today-show-appearance


5. Out of all the wedding videos on YouTube, how did Chris Brown detect this particular one that used his song. @glenngabe noted that there are song detection mechanisms  - ContentID - which detect the pattern of the copyrighted song and report that to the rights owners. We know there are hundreds, if not thousaands, or really funny wedding home videos — America’s Funniest Videos has been running for years and years on TV showing funny wedding blooper videos that people submitted to them.


6. ALL TEN of the top viral videos on AdAge’s Viral Video Chart took around 3 – 6 months to achieve full viral effect — not 6 days.  See all 10 videos’ stats, as reported by YouTube at the following link. This video has not shown up at all on the list of Adage viral videos.

AdAge Top Viral Videos all take 3 – 6 months to reach full viral effect



7. From @RedW0rm – YouTube Declares Wedding Video a Financial Success http://bit.ly/9ZUtu


8. also check the velocity of this http://twitter.com/#search?q=jkwedding or this http://twitter.com/#search?q=jkweddingdance notice the tweets are not seconds apart but hours apart. Something that achieved 13M views in the 11 days since posting would show far higher velocity or twitter intensity.

twitter-1-jkwedding

twitter-1-jkwedding

9.  For a top-trending topic on twitter, there is usually correspondingly high search volume that is detectable.  At first glance, terms related to this viral video like “jkwedding” or “jk wedding dance” all seem to spike.  But if you put it against even “Corazon Aquino” (one of the top trending topics NOW on Twitter) those JK wedding search volumes are dwarfed.  (see chart below).

corazon-aquino-search-volume

10.  Google only reports 366 links to the video and most of them are not even important websites (see Alexa blue bar)

google-in-links-for-jkwedding-video

11.  The video itself has no honors and no stats (yet); YouTube stats are conveniently turned off. Other videos have their stats graphs publicly available.

no-honors-for-jk-wedding-video

12. see the fine print in the YouTube description — For more information or to make a donation towards violence prevention please visit our website: http://www.jkweddingdance.com/ – why would a normal wedding video ask people to make a donation towards violence prevention? (see screen capture below), the WHOIS record shows the domain jkweddingdance.com was created 29-Jul-09 — today is 31-Jul-09

Updated: This was circumstantial evidence. A source confirmed that Jill is studying patterns of violence propagation for her PhD. Their choice of charity was their own choice. And the site was set up to help that cause.

violence-prevention-chris-brown

whois-jkweddingdance-part1

whois-jkweddingdance-part2

Conclusion?  The video itself is real, made by those nice people in the wedding. They may not even realize why or how their wedding video went viral (and the tens of thousands of other wedding videos on YouTube did not). On the Today Show, “The couple told Lauer they were surprised at the video’s popularity” (also see NY Daily News article – http://bit.ly/OA3iG )

Related articles:

ReadWriteWeb – Build Profit Not DMCA Suits

WSJ – YouTube Declares Wedding Video a Financial Success

PSFK – Co-opting Viral Hits to Sell More Music

TechCrunch – YouTube: Viral Wedding Videos Are Great For Advertising

Huffington Post – Viral Wedding on YouTube Drives Buyers to Chris Brown Music

ClickZ – http://blog.clickz.com/090805-160921.html

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Friday, July 31st, 2009 Uncategorized 37 Comments