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drag2share: Marketers Are Spending More Ad Dollars On Facebook

source: http://feedproxy.google.com/~r/businessinsider/~3/g8njuTs2C6w/marketers-are-spending-more-ad-dollars-on-facebook-2013-9

A larger slice of Facebook marketing budgets is being spent on paid ads, according to recent surveys from Ad Age and RBC Capital. 

In the August 2013 survey, 74% of respondents said their Facebook marketing budgets includes spending on paid ads.

That’s up from just 54% who said so in June 2012.

However, in many cases, paid ads still account for a small proportion of their spending on Facebook. For 27% of survey respondents, paid ads made up just 1% to 10% of their Facebook budget. Only 18% of respondents spent more than half of their Facebook budgets on paid media. 

Many brands spend the lion’s share of their Facebook marketing budgets on content production and social media management, rather than paid advertising. However, as Facebook’s paid ad products mature, we expect to see more and more marketers wading into paid media. 

bii facebook ad budget

Meanwhile, the percentage of companies using Facebook as a marketing channel is 80%, and that proportion has remained consistent over the past 15 months. Survey participants noted that brand awareness was the most important reason for advertising on Facebook, followed by driving traffic to their website. 

The survey encompassed 1,200 Ad Age subscribers who answered questions on three separate occasions since June 2012

Download the chart and data in Excel.

 BII facebook marketing budget


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Thursday, September 19th, 2013 news No Comments

Retail Industry Remains the Largest Spender in US Digital Advertising

source: http://www.emarketer.com/Article/Retail-Industry-Remains-Largest-Spender-US-Digital-Advertising/1010187

Direct-response, search spending garners the greatest share of retailers’ digital advertising

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.” While gains in digital outlays have slowed over the past several years, retail remains the top spender among US industries and will retain this lead for the duration of the forecast period.

However, eMarketer also expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Whether on desktop or mobile, direct-response campaigns will continue to take the lion’s share of digital ad spending by the retail industry. Marketers in the retail industry—led by online and multichannel retailers, but also including catalog retailers and restaurants—will invest 64.6% of their paid digital dollars in direct-response efforts this year, according to eMarketer estimates. Brand-focused campaigns will make up the remaining 35.4%.

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Thursday, September 5th, 2013 news No Comments

drag2share: CHART: How Many Friends See Your Facebook Posts? The Debate’s Over, It’s 35%

source: http://feedproxy.google.com/~r/businessinsider/~3/6ZWEaMIrFiE/35-percent-of-friends-see-your-facebook-posts-2013-8

BII facebook friends reach

In our view, these are the most important takeaways from the study, published in April:

  1. The actual audiences for user posts on Facebook are larger than anyone might assume them to be.
  2. A post’s visibility is positively correlated with comments and likes on the post.
  3. A small core of followers seem to be responsible for the lion’s share of activity around user posts: 95% of the users in the one month study had less than 40 friends who liked their posts and 18 who commented.


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Friday, August 9th, 2013 news No Comments

Major Media Buyers Still Favor TV

Source: http://www.marketingcharts.com/wp/television/major-media-buyers-still-favor-tv-27641/

Agencies may be seeing a changing media mix, but a new report confirms that TV still commands the lion’s share of advertising dollars. According to the data, provided to MediadailyNews by Standard Media Index (SMI), the major agency holding companies spent 62.4% of their advertising dollars on TV in 2012. The data comes from the […]

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Monday, March 11th, 2013 news No Comments

Traditional Retailers Succeed In Winning Back Mobile Shoppers

Source: https://intelligence.businessinsider.com/welcome

Retailers are successfully using mobile apps to attract the lion’s share of consumer attention.

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Tuesday, January 29th, 2013 news No Comments

Source: http://gizmodo.com/5943574/samsung-throws-down-the-gauntlet-with-fiery-new-iphone-5-vs-galaxy-s-iii-ad

Samsung Throws Down the Gauntlet with Its New iPhone-Bashing Ad Not too long ago, Samsung faced a big loss against Apple in court, and now, it’s just sat through the announcement of the new iPhone, which sold out its preorders in a matter of hours. What’s a rival manufacturer to do? That’s easy; if you’re Samsung, you attack.

Samsung has crafted a pretty aggressive ad comparing Apple’s flagship iPhone 5 to its own Galaxy S III. You can guess who comes out on top. While the lion’s share of the ad’s criticisms are fair—the S III does have NFC while the iPhone 5 doesn’t, and the same goes for removable battery and microSD storage—the bit referring to Apple’s new connector comes off as a bit snide. But you didn’t expect this to be civil, did you?

Adorned with the clever (admit it, it’s clever) tagline “It doesn’t take a genius,” the ad is due to roll out a bunch of newspapers tomorrow, where it will doubtlessly reach the sort of people who still read newspapers. Clearly Samsung isn’t about to take anything lying down, and who could blame them? The question is, will it work? [CNET]

Samsung Throws Down the Gauntlet with Its New iPhone-Bashing Ad

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Sunday, September 16th, 2012 Uncategorized No Comments

P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook (PG)

Source: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1


old spice

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.

P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.

He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.

This is coming from the man who increased P&G’s adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.

Note that P&G’s revenues were up 4 percent to $22 billion in the quarter but the company’s costs for sales, general and administrative work were flat.

P&G’s staggering ad budget has become a bit of an issue among analysts. On the call, McDonald and his crew were asked about ad costs three different times! . McDonald eventually said:

As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available.

In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.

P&G’s Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn’t doing it. Check out Mr. Clean’s Twitter stream, for instance. Oh, right—he doesn’t have one.

McDonald’s recent discovery that digital media is free comes after the long-delayed launch of Tide Pods, now scheduled for a month from now but with only a limited supply. It was originally planned for July 2011. The ad budget for that campaign is estimated at $150 million and will come from agency Saatchi & Saatchi.

The problem is that while P&G has struggled to get a single U.S. pod out the factory door, several of its competitors have already launched competing laundry pod products.

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Monday, January 30th, 2012 news No Comments

iPad maintains tablet dominance, HP’s TouchPad fire sale burned brightly

Source: http://www.engadget.com/2011/12/16/idc-ipad-maintains-tablet-dominance-hps-touchpad-fire-sale-bu/

While the Android tablets continue to roll in, Apple can still lay claim to the lion’s share of the tablet market according to IDC’s latest report. Its research suggests that the iPad holds onto 61.5 percent of the worldwide market share, down from 63.3 percent last quarter. Android devices in total also saw a slight contraction, down from 33.2 percent to 32.4 percent. This is partly explained by the HP TouchPad’s final hurrah, which rocketed the ill-fated webOS tablet up to third place with a 5 percent of share of tablet sales and an estimated 903,354 devices sold. Samsung maintained its Honeycomb tablet crown, nabbing 5.6 percent of all tablet sales. The Korean manufacturer was closely tailed by Barnes and Noble’s Nook Color with 4.5 percent and Asus, arriving at fifth place with a four percent share. Tablets in total sold less than the analysts had predicted, although growth has still exploded 264 percent compared to this time last year. Meanwhile, E-readers outperformed estimates, with 6.5 million E-readers sold in the third quarter, up 165.9 percent from last year. IDC expects some disruptive new tablets will spice up the fourth quarter results and you can take a look at its findings and predictions at the full press release below.

Continue reading IDC: iPad maintains tablet dominance, HP’s TouchPad fire sale burned brightly

IDC: iPad maintains tablet dominance, HP’s TouchPad fire sale burned brightly originally appeared on Engadget on Fri, 16 Dec ! 2011 05: 46:00 EDT. Please see our terms for use of feeds.

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Friday, December 16th, 2011 news No Comments

YouTube Quietly Adds Movie and TV Show Rentals From 99 Cents

Source: http://gizmodo.com/5522756/youtube-quietly-adds-movie-and-tv-show-rentals-from-99-cents

YouTube Quietly Adds Movie and TV Show Rentals From 99 CentsAfter tinkering with movie rentals in January, YouTube’s added a bunch of movies and TV episodes you actually want to see. We’re not just talking art-house Sundance Film Festival flicks—now, you can get a bit of anime too.

There’s still nothing particularly mainstream on the YouTube store, with indie films, Bollywood stuff and documentaries mostly on offer, viewable for 48 hours after renting. They cost between 99 cents and $4, with payments made via Google Check-Out.

It’s a worthy competitor to iTunes and the various gaming consoles that offer downloads, but I think it’s obvious to all that YouTube still needs to strike some deals with movie studios to get some decent stuff up on the site. What happened to the WSJ’s reports last year that Lion’s Gate, Sony and Warner Bros were in negotiations with Google, eh? [ReadWriteWeb via TechRadar]

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Friday, April 23rd, 2010 news 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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