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iOS has a bigger dev army than Android, but will cross-platform apps rule the day?
Source: http://www.engadget.com/2010/07/05/ios-has-a-bigger-dev-army-than-android-but-will-cross-platform/
We oftentimes hear raw numbers of apps bandied about in mobile OS comparisons, but we rarely get any idea of just how many developers are behind the scenes working for each platform. This is the void of knowledge filled by AppStore HQ today, who have gone to their dev directory — claimed to be a complete listing of all 55,000+ coders whose work is currently available for consumption in the Apple App Store or Android Market — and stacked them into neat piles of Apple, Google and Gapple programmers. It’s immediately apparent that single-platform development is the norm (with Apple holding the predictable edge), but AppStore HQ also provides a list of some of the most well known (and well funded) apps doing the cross-platform dance, and suggests that a movement is afoot toward making software available for both sets of users. Then again, the BNET article below points out the difficulties faced by smaller outfits, who might struggle to find the resources required to port their content over and maintain the skills required to be multi-platform, resulting in them sticking to one environment, irrespective of what allures others might throw their way. Give them both a read, we say.
iOS has a bigger dev army than Android, but will cross-platform apps rule the day? originally appeared on Engadget on Mon, 05 Jul 2010 04:17:00 EDT. Please see our terms for use of feeds.
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Tags: android, apple, Apple App, apps, AppStore HQ, army, article, BNET, coders, Consumption, content, Dance, day, dev, dev directory, developers, development, directory, EDGE, EDT, email, Engadget, environment, Gapple, google, idea, iOS, Jul, knowledge, list, listing, market, mobile os, Mon, movement, nbsp, norm, outfits, Permalink, piles, Platform, platform development, Port, programmers, raw numbers, Read, software, Source, store, today, use, VentureBeat, void, way, Work
HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what?
Source: http://www.engadget.com/2010/07/05/hp-photosmart-d110a-eprint-printer-earns-5-star-reviews-despite/
See the bullet for HP’s new D110a Photosmart e-All-in-One that says, “HP ePrint for printing anywhere.” Well, you can ignore that for now. While HP proudly lists ePrint — the ability to print PDF, JPEG, and MS Office documents received as attachments from any email-capable device — as a flagship feature on its newest line of web-connected printers, it’s not a working feature and it won’t be until a software update is pushed out at the end of the month, according to support forums. Unfortunately, there’s no notice of this on HP’s own retail listing for the D110a (HP’s first ePrint-capable printer), Amazon, or in brick-and-mortar shops like Best Buy. And curiously, that trio of 5-star “customer reviews” on HP’s own site fail to mention the missing feature at all. Instead, owners will only discover this after calling the HP help desk or checking the growing list of disgruntled rants in HP or Amazon support threads. Not cool HP, not cool.
[Thanks, Cliff W.]
HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what? originally appeared on Engadget on Mon, 05 Jul 2010 06:13:00 EDT. Please see our terms for use of feeds.
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Tags: ability, All-in, Amazon, amazon customer, attachments, best buy, brick and mortar, bullet, capable device, capable printer, Cliff, customer, customer reviews, desk, device, EDT, email, end, Engadget, ePrint, feature, flagship, flagship feature, help, hp photosmart, hp support, JPEG, Jul, line, list, listing, Mon, month, mortar shops, ms office documents, nbsp, notice, Office, pdf, Permalink, Photosmart, printer, printing, rants, site, software, software update, Source, star, star customer, star reviews, support, support threads, trio, update, use
ABC’s subscription video plans leaked in consumer survey?
Source: http://www.engadget.com/2010/05/27/abcs-subscription-video-plans-leaked-in-consumer-survey/
At Engadget HQ, we take great care not to trumpet the claims of a web survey, as it’s always difficult to tell who’s actually doing the surveying — and even if we could, consumer surveys are all about a “what if” that may never actually come to pass. That said, it looks like maybe ABC is conducting a study asking folks whether they’d be interested in a subscription to an ABC.com streaming video service, and maybe that service might have a wide variety ABC shows, past and present, fully on-demand. Sound familiar? Interestingly, the subscription would seem to be offered alongside the existing free service, and both paid and free would have advertising, though reduced by 20 percent for those coughing up the fee. You can find a list of potentially potential shows included in the gallery below, forwarded to us by an anonymous tipster; we tried to take the survey ourselves, but were promptly rejected for our love of FlashForward.
ABC’s subscription video plans leaked in consumer survey? originally appeared on Engadget on Thu, 27 May 2010 20:41:00 EDT. Please see our terms for use of feeds.
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Tags: ABC, anonymous tipster, care, com, consumer, consumer survey, consumer surveys, coughing up, EDT, email, Engadget, Engadget HQ, fee, FlashForward, gallery, hq, list, love, May, nbsp, percent, Permalink, service, service survey, sound, Source, Study, subscription, subscription service, survey, surveying, Thu, tipster, tmpPost, trumpet, use, variety, video, video service, Web, web survey
IDC and Gartner award smartphone growth prizes to Apple and Google
Source: http://www.engadget.com/2010/05/19/idc-and-gartner-award-smartphone-growth-prizes-to-apple-and-goog/
Get ready to rumble, the latest Gartner and IDC smartphone numbers are out to give us a pretty good idea of how things shape up globally. Remember, IDC measures vendor shipments while Gartner measures actual handset sales to end users. So what does the data tell us? Well, to start with, in terms of smartphone devices, Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 — IDC pegs growth at 56.7% on 54.7 million units for the same period. Both estimates easily outpace the 17% or 21.7% growth in worldwide units of mobile phones moved according to Gartner and IDC, respectively.
IDC’s list of top 5 smartphone device makers (pictured above) has Nokia at the number one spot repeating its 39.3% share as it did in Q1 of 2009 while RIM is down slightly from 20.9% in 2009 to a 19.4% market share in 2010. Apple (up from 10.9% to 16.1%) more than doubled its device shipments in the last year as HTC (up from 4.3% to 4.8%) and Motorola (up from 3.4% to 4.2%) all managed to increase their shares on higher volumes.
Regarding smartphone OS market share, Android’s global numbers echo its success in the US jumping from a 1.6% market share to 9.6% in just one year. Gartner claims that sales of Android-based phones increased 707% year-on-year to displace Windows Mobile in the top 5 for the first time. Apple’s iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 as both RIM (down from 20.1% to 19.4%) and Symbian (down from 48.8% to 44.3%) dropped. See the OS numbers broken down into a no-nonsense table after the break.
Continue reading IDC and Gartner award smartphone growth prizes to Apple and Google
IDC and Gartner award smartphone growth prizes to Apple and Google originally appeared on Engadget on Wed, 19 May 2010 04:44:00 EST. Please see our terms for use of feeds.
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Law Enforcement Appliance Subverts SSL
Source: http://gizmodo.com/5501346/law-enforcement-appliance-subverts-ssl
That little lock on your browser window indicating you are communicating securely with your bank or e-mail account may not always mean what you think its means.
Normally when a user visits a secure website, such as Bank of America, Gmail, PayPal or eBay, the browser examines the website’s certificate to verify its authenticity.
At a recent wiretapping convention however, security researcher Chris Soghoian discovered that a small company was marketing internet spying boxes to the feds designed to intercept those communications, without breaking the encryption, by using forged security certificates, instead of the real ones that websites use to verify secure connections. To use the appliance, the government would need to acquire a forged certificate from any one of more than 100 trusted Certificate Authorities.
The attack is a classic man-in-the-middle attack, where Alice thinks she is talking directly to Bob, but instead Mallory found a way to get in the middle and pass the messages back and forth without Alice or Bob knowing she was there.
The existence of a marketed product indicates the vulnerability is likely being exploited by more than just information-hungry governments, according to leading encryption expert Matt Blaze, a computer science professor at University of Pennsylvania.
“If company is selling this to law enforcement and the intelligence community, it is not that large a leap to conclude that other, more malicious people have worked out the details of how to exploit this,” Blaze said.
The company in question is known as Packet Forensics, which advertised its new Man-In-The-Middle capabilities in a brochure handed out at the Intelligent Support Systems (ISS) conference, a Washington DC wiretapping convention that typically bans the press. Soghoian attended the convention, notoriously capturing a Sprint manager bragging about the huge volumes of surveillance requests it processes for the government.
According to the flyer: “Users have the ability to import a copy of any legitimate key they obtain (potentially by court order) or they can generate ‘look-alike’ keys designed to give the subject a false sense of confidence in its authenticity.” The product is recommended to government investigators, saying “IP communication dictates the need to examine encrypted traffic at will” and “Your investigative staff will collect its best evidence while users are lulled into a false sense of security afforded by web, e-mail or VOIP encryption.”
Packet Forensics doesn’t advertise the product on its website, and when contacted by Wired.com, asked how we found out about it. Company spokesman Ray Saulino initially denied the product performed as advertised, or that anyone used it. But in a follow-up call the next day, Saulino changed his stance.
“The technology we are using in our products has been generally discussed in internet forums and there is nothing special or unique about it,” Saulino said. “Our target community is the law enforcement community.”
Blaze described the vulnerability as an exploitation of the architecture of how SSL is used to encrypt web traffic, rather than an attack on the encryption itself. SSL, which is known to many as HTTPS://, enables browsers to talk to servers using high-grade encryption, so that no one between the browser and a company’s server can eavesdrop on the data. Normal HTTP traffic can be read by anyone in between – your ISP, a wiretap at your ISP, or in the case of an unencrypted WiFi connection, by anyone using a simple packet sniffing tool.
In addition to encrypting the traffic, SSL authenticates that your browser is talking to the website you think it is. To that end, browser makers trust a large number of Certificate Authorities – companies that promise to check a website operator’s credentials and ownership before issuing a certificate. A basic certificate costs less than $50 today, and it sits on a website’s server, guaranteeing that the BankofAmerica.com website is actually owned by Bank of America. Browser makers have accredited more than one hundred Certificate Authorities from around the world, so any certificate issued by any one of those companies is accepted as valid.
To use the Packet Forensics box, a law enforcement or intelligence agency would have to install it inside an ISP, and persuade one of the Certificate Authorities – using money, blackmail or legal process – to issue a fake certificate for the targeted website. Then they could capture your username and password, and be able to see whatever transactions you make online.
Technologists at the Electronic Frontier Foundation, who are working on a proposal to fix this whole problem, say hackers can use similar techniques to steal your money or your passwords. In that case, attackers are more likely to trick a Certificate Authority into issuing a certificate, a point driven home last year when two security researchers demonstrated how they could get certificates for any domain on the internet simply by using a special character in a domain name.
“It is not hard to do these attacks,” said Seth Schoen, an EFF staff technologist. “There is software that is being published for free among security enthusiasts and underground that automate this.”
China, which is known for spying on dissidents and Tibetan activists, could use such an attack to go after users of supposedly secure services, including some Virtual Private Networks, which are commonly used to tunnel past China’s firewall censorship. All they’d need to do is convince a Certificate Authority to issue a fake certificate. When Mozilla added a Chinese company, China Internet Network Information Center, as a trusted Certificate Authority in Firefox this year, it set off a firestorm of debate, sparked by concerns that the Chinese government could convince the company to issue fake certificates to aid government surveillance.
In all, Mozilla’s Firefox has its own list of 144 root authorities. Other browsers rely on a list supplied by the operating system manufacturers, which comes to 264 for Microsoft and 166 for Apple. Those root authorities can also certify secondary authorities, who can certify still more – all of which are equally trusted by the browser.
The list of trusted root authorities includes the United Arab Emirates-based Etilisat, a company which was caught last summer secretly uploading spyware onto 100,000 customers’ Blackberrys.
Soghoian says fake certificates would be a perfect mechanism for countries hoping to steal intellectual property from visiting business travelers. The researcher published a paper (.pdf) on the risks Wednesday, and promises he will soon release a Firefox add-on to notify users when a site’s certificate is issued from an authority in a different country than the last certificate the user’s browser accepted from the site.
EFF’s Schoen, along with fellow staff technologist Peter Eckersley and security expert Chris Palmer, want to take the solution further, using information from around the net so that browsers can eventually tell a user with certainty when they are being attacked by someone using a fake certificate. Currently browsers warn users when they encounter a certificate that doesn’t belong to a site, but many people simply click through the multiple warnings.
“The basic point is that in the status quo there is no double check and no accountability,” Schoen said. “So if Certificate Authorities are doing things that they shouldn’t, no one would know, no one would observe it. We think at the very least there needs to be a double check.”
EFF suggests a regime that relies on a second level of independent notaries to certify each certificate, or an automated mechanism to use anonymous Tor exit nodes to make sure the same certificate is being served from various locations on the internet – in case a user’s local ISP has been compromised, either by a criminal, or a government agency using something like Packet Forensics’ appliance.
One of the most interesting questions raised by Packet Forensics product is how often do governments use such technology and do Certificate Authorities comply. Christine Jones, the general counsel for GoDaddy – one of the net’s largest issuers of SSL certificates – says her company has never gotten such a request from a government in her 8 years at the company. ”I’ve read studies and heard speeches in academic circles that theorize that concept, but we never would issue a ‘fake’ SSL certificate,” Jones said, arguing that would violate the SSL auditing standards and put them at risk of losing their certification. “Theoretically it would work, but the thing is we get requests from law enforcement every day, and in entire time we have been doing this, we have never had a single instance where law enforcement asked us to do something inappropriate.”
VeriSign, the largest Certificate Authority, declined to comment.
Matt Blaze notes that domestic law enforcement can get many records, such as a person’s Amazon purchases, with a simple subpoena, while getting a fake SSL certificate would certainly involve a much higher burden of proof and technical hassles for the same data.
Intelligence agencies would find fake certificates more useful, he adds. If the NSA got a fake certificate for Gmail – which now uses SSL as the default for e-mail sessions in their entirety (not just their logins) – they could install one of Packet Forensics’ boxes surreptitiously at an ISP in, for example, Afghanistan, in order to read all the customer’s Gmail messages. Such an attack, though, could be detected with a little digging, and the NSA would never know if they’d been found out.
Despite the vulnerabilities, experts are pushing more sites to join Gmail in wrapping their entire sessions in SSL.
“I still lock my doors even though I know how to pick the lock,” Blaze said.
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How to tell who has Google Buzz … and follow them
Lots of people have asked if I have invites for Google Buzz … but I didn’t see a way to invite them … but here’s a trick to give them buzz
1. go into Google Buzz
2. Click the link that says “Following X people”
3. scroll all the way to the bottom of the popup window
4. select contacts link
5. type a letter — e.g. “a” and see the list of others who have Buzz, who you can follow
6. select them and click add, then refresh the screen by clicking “load more” so you see them in the list

Tags: bottom, buzz, click, google, letter, link, list, load, popup, popup window, refresh, screen, scroll, trick, type, way, window
Superbowl 44 Ads That Made It
Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.
Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.
See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6
Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off. But Denny’s made the top 20 …

Tags: advertisers, day, Denny, Ephemerality, Feb, google, halo, Hot, list, superbowl, superbowl ads, today, trends, year, Yep, ZERO
The Ten Commandments of Modern Marketing
The Ten Commandments of Modern Marketing
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Thou shalt not target customers with messages they don’t want.
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Thou shalt be truthful.
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Thou shalt respect your customers.
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Thou shalt make it easy for people to find you.
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Thou shalt be useful.
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Thou shalt make it easy for people to pass along.
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Thou shalt measure and optimize.
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Thou shalt listen to customers.
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Thou shalt remove any organizational barriers to speedy, collaborative innovation.
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Thou shalt not do brand-ing.
Thanks for all the retweets!
WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh
iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!
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acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
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pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010
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http://www.clickz.com/3636027
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acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
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debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d
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http://www.clickz.com/3636027
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GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l
HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
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Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).
Read More about Net Promoter Score Challenges
Thanks for all the retweets!
ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)
acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS - http://bit.ly/6EYyc
spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction
VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …
glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou.
MetriclyWhat’s Wrong With the Net Promoter Score - http://bit.ly/8U3VVD
christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc
lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc
berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS
contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC
Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure
acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable - http://bit.ly/6EYyc
ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure
jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)
KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC
EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in
helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn …
makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696
DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk
ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3
bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk
kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail
mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)
jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc
mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)
DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?
wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…
JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.
acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc
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The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices — TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).
Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/
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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:
At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.
Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:
- 50% of people ages 18-34 find TV ads most helpful.
- 31% of those ages 55+ say newspaper ads are most helpful.
- 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.
Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):
One in ten Americans (9%) say they do not ignore any of these types of ads.
Age and regional differences:
- 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
- 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.
Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.
About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
Tags: advertiser, advertising, Adweek, AdWeekMedia, age, awareness, balance, banner, banner ads, burst, case, chart, choices, consideration, consumers, content, decision, dont, engine, eye, eye tracking, funnel, generalization, generating, half, Harris, harris interactive, info, Interactive, Internet, itnernet, link, list, look, Media, Midwesterners, missing link, missing links, newspaper, none, one-third, online, page, part, poll, price, Product, purch, purchase, purchase decision, radio, radio ads, region, search, search ads, search engine, side, Study, summary, top, trust, tv ads, tv advertising, US, Web, web page, wont
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