list
How to tell who has Google Buzz … and follow them
Lots of people have asked if I have invites for Google Buzz … but I didn’t see a way to invite them … but here’s a trick to give them buzz
1. go into Google Buzz
2. Click the link that says “Following X people”
3. scroll all the way to the bottom of the popup window
4. select contacts link
5. type a letter — e.g. “a” and see the list of others who have Buzz, who you can follow
6. select them and click add, then refresh the screen by clicking “load more” so you see them in the list
Superbowl 44 Ads That Made It
Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.
Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.
See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6
Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off. But Denny’s made the top 20 …
The Ten Commandments of Modern Marketing
The Ten Commandments of Modern Marketing
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Thou shalt not target customers with messages they don’t want.
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Thou shalt be truthful.
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Thou shalt respect your customers.
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Thou shalt make it easy for people to find you.
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Thou shalt be useful.
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Thou shalt make it easy for people to pass along.
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Thou shalt measure and optimize.
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Thou shalt listen to customers.
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Thou shalt remove any organizational barriers to speedy, collaborative innovation.
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Thou shalt not do brand-ing.
Thanks for all the retweets!
WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh
iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!
tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.
SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi
pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d
AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
horacemitchell10 commandments of modern marketing http://short.to/12npj
fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)
GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A
TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d
theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI
GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut
PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in
jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI
sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr
TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising
TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d
pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010
TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr
KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq
DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr
AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ
_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027
HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027
davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr
shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 
http://www.clickz.com/3636027
everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027
zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J
gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising
BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer
mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer
MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr
shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6
acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027
Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.
debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d
cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027
CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a
pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1
gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1
glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it.
RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a
acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG
thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7
jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX
jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX
Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX
beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ
friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ
2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX
col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up
2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl
EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ
jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4
marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5
GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l
HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).
Read More about Net Promoter Score Challenges
Thanks for all the retweets!
ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)
acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS - http://bit.ly/6EYyc
spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction
VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …
glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou.
MetriclyWhat’s Wrong With the Net Promoter Score - http://bit.ly/8U3VVD
christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc
lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc
berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS
contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC
Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure
acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable - http://bit.ly/6EYyc
ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure
jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)
KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC
EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in
helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn …
makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696
DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk
ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3
bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk
kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail
mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)
jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc
mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)
DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?
wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…
JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.
acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc
The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices — TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).
Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:
At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.
Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:
- 50% of people ages 18-34 find TV ads most helpful.
- 31% of those ages 55+ say newspaper ads are most helpful.
- 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.
Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):
One in ten Americans (9%) say they do not ignore any of these types of ads.
Age and regional differences:
- 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
- 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.
Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.
About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
lift in search due to paid TV advertising
List of 2009 Superbowl spots on AdAge.com
http://adage.com/superbowl09/article?article_id=134136
Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.
What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.
key learnings include:
1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels
2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs
3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.
Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )
Source: Google Insights for Search
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