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Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/YS2HOphGcx0/

US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus […]

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Tuesday, October 16th, 2012 news No Comments

iOS has a bigger dev army than Android, but will cross-platform apps rule the day?

Source: http://www.engadget.com/2010/07/05/ios-has-a-bigger-dev-army-than-android-but-will-cross-platform/

We oftentimes hear raw numbers of apps bandied about in mobile OS comparisons, but we rarely get any idea of just how many developers are behind the scenes working for each platform. This is the void of knowledge filled by AppStore HQ today, who have gone to their dev directory — claimed to be a complete listing of all 55,000+ coders whose work is currently available for consumption in the Apple App Store or Android Market — and stacked them into neat piles of Apple, Google and Gapple programmers. It’s immediately apparent that single-platform development is the norm (with Apple holding the predictable edge), but AppStore HQ also provides a list of some of the most well known (and well funded) apps doing the cross-platform dance, and suggests that a movement is afoot toward making software available for both sets of users. Then again, the BNET article below points out the difficulties faced by smaller outfits, who might struggle to find the resources required to port their content over and maintain the skills required to be multi-platform, resulting in them sticking to one environment, irrespective of what allures others might throw their way. Give them both a read, we say.

iOS has a bigger dev army than Android, but will cross-platform apps rule the day? originally appeared on Engadget on Mon, 05 Jul 2010 04:17:00 EDT. Please see our terms for use of feeds.

Permalink VentureBeat  |  sourceAppStore HQ  | Email this | Comments

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Monday, July 5th, 2010 news No Comments

HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what?

Source: http://www.engadget.com/2010/07/05/hp-photosmart-d110a-eprint-printer-earns-5-star-reviews-despite/

See the bullet for HP’s new D110a Photosmart e-All-in-One that says, “HP ePrint for printing anywhere.” Well, you can ignore that for now. While HP proudly lists ePrint — the ability to print PDF, JPEG, and MS Office documents received as attachments from any email-capable device — as a flagship feature on its newest line of web-connected printers, it’s not a working feature and it won’t be until a software update is pushed out at the end of the month, according to support forums. Unfortunately, there’s no notice of this on HP’s own retail listing for the D110a (HP’s first ePrint-capable printer), Amazon, or in brick-and-mortar shops like Best Buy. And curiously, that trio of 5-star “customer reviews” on HP’s own site fail to mention the missing feature at all. Instead, owners will only discover this after calling the HP help desk or checking the growing list of disgruntled rants in HP or Amazon support threads. Not cool HP, not cool.

[Thanks, Cliff W.]

HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what? originally appeared on Engadget on Mon, 05 Jul 2010 06:13:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAmazon (customer reviews), HP (support), HP (retail)  | Email this | Comments

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Monday, July 5th, 2010 news No Comments

Cardpool Saves You Money with Discounted Gift Cards

Source: http://lifehacker.com/5544506/cardpool-saves-you-money-with-discounted-gift-cards

Cardpool Saves You Money with Discounted Gift CardsWe’ve all gotten a gift card or two that we wished had been to a different store or just been plain old cash. Cardpool is a web site for people selling—and to your benefit, people looking!—for discounted gift cards.

How discounted? Discounts range from 3-30% on gift card purchases. Let’s say, for example, you were going to do some shopping at The North Face outdoor store. You could head over to the listing in Cardpool for The North Face, grab a card around the purchase amount of the items you’re looking for, and save an automatic 15%.

Cardpool only accepts cards that have no expiration date or associated fees so you’ll never be stuck with a card that is decreasing in value because of non-use fees or on the cusp of expiration. While you’re considering stocking up on gift cards, make sure to check out how to maximize their use and value.

Cardpool [via Free Money Finance]

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Friday, May 21st, 2010 news No Comments

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