LNKD

LinkedIn CEO Jeff Weiner Just Revealed A Lot Of Amazing Facts About LinkedIn’s Growth (LNKD)

Source: http://www.businessinsider.com/linkedin-ceo-jeff-weiner-enterprise-growth-2012-9

jeff weiner linkedin

LinkedIn CEO Jeff Weiner just offered an amazing level of detail about LinkedIn’s business in an interview at the Citi Technology Conference.

LinkedIn is really targeting enterprises. Weiner wants to grow revenue by getting more customers, instead of raising prices for existing customers, at least for his flagship Recruiter product, he said.

That’s a more than reasonable idea, given that LinkedIn gave itself a pretty good price hike over a year ago.

But the company is also expanding its breath in every other way possible, so it can roll out new products to the enterprise too (plus other new users, like students).

LinkedIn is trying to grab the lion’s share of a $27 billion market for recruiting tools. Here’s how Weiner said it is doing so far:

  • Its flagship product, Recruiter, sells for $8,000/year per seat (per recruiter using it). That price was raised from rom $6,000 per seat and he’s not thinking of raising it again anytime soon (though he left the door open).
  • LinkedIn currently has 12,000 enterprise customers.
  • Some companies, like Citi and IBM, have over half a million followers of their company profiles on LinkedIn. (These might be employees, competitors, job seekers, or anyone else interested in the company.)
  • Its biggest enterprise customers, Weiner says, “are spending on the order of millions of dollars” a year with LinkedIn. On the other end, small companies might spend $25 a month.
  • LinkedIn now has 175 million members, worldwide and is seeing two new signups every second. There are over 600 million white-collar workers worldwide, so it still has a way to grow.
  • LinkedIn has more than 1 million groups, ranging in size from two people to more than a quarter of a million.
  • Over 75,000 developers are building applications for LinkedIn through its application programming interface (API), and they came on board within the last year.
  • It now has sales offices in 25 cities around the world, in countries like Singapore, its Asia-Pacific hub; Brazil; and India. It has multiple offices in Europe, its biggest region beyond the U.S.
  • It is running on 17 languages and will add more.
  • Mobile is growing fast in terms of engagement, though not so much in direct revenues. Last year 10% of unique visitors came to the site from its mobile apps. This year its 23%. (Last LinkedIn rolled out a new iPhone app, too). But because LinkedIn makes money primarily from subscriptions, it doesn’t really matter how users access the service.
  • Although 62% of its membership is international and growing faster than the U.S. yet, only about a third of the company’s revenue is coming from international sources. Ultimately he wants to see those numbers match better.

The biggest opportunity for growth, he says, is to get people more engaged in the site on a daily basis.

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“Peop le view the site more as a digital Rolodex or way to get a job,” Weiner says. “But its not just a way to find your dream job, but a way to be better at the job you are already in.”

Don’t miss: The 50 Most Powerful People In Enterprise Tech >

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Thursday, September 6th, 2012 news No Comments

Here’s A Terrifying Chart For Those Hoping For Lots More Growth In Online Advertising (GOOG, YHOO, AOL, FB, LNKD)

Source: http://www.businessinsider.com/heres-a-terrifying-chart-for-those-hoping-for-lots-more-growth-in-online-advertising-2012-5

Finally: We can put to rest a long time industry excuse.

It used to be that big time executives at companies like Yahoo, AOL, and Facebook could explain away ad revenues that weren’t big enough or growing fast enough by pointing out that so far, online ad spending has not been proportional to the amount of time consumers were spending online, and that this was bound to change, and when it did, boom times were ahead.

The argument was: New York ad buyers are way behind the times, and they just don’t get it yet.

Well, don’t look now, but according to this chart Mary Meeker’s latest presentation on the state of the Web, Internet ad spending, 22% of total ad spend, has just about caught up with time spent online, 26%. That ratio is fairly comparable to old mediums like TV (43/42) and Radio (15/11). Just the last time Meeker gave this presentation, the ratio was 16/22.

Attention Facebook, Yahoo, and AOL execs: Your excuse has expired. Ad buyers are spending a commensurate amount of money on your medium as any other. Now your products have to perform better.

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Want to see more incredible charts from Mary Meeker? Click here >>

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Wednesday, May 30th, 2012 news No Comments

LinkedIn Hits Its Stride As A Public Company (LNKD, GRPN, ZNGA)

Source: http://www.businessinsider.com/chart-of-the-day-linkedin-groupon-zynga-2012-5

LinkedIn seems to have hit its stride as a public company, with the stock soaring 86% year to date.

LinkedIn reported earnings last night, and once again, it was a strong performance. In this era of hot tech companies IPOing and then getting crushed, it’s nice to see LinkedIn doing so well. The company has been pretty flawless in its execution as far as we can tell.

Below, you can see the stock growth comparisons for LinkedIn, Zynga, and Groupon from the first day of trading. It’s good news for Zynga. As you can see it took LinkedIn almost 7 months to get back to its opening trading price. Zynga has crashed, but if it can deliver a strong performance, it too could rebound.

As for Groupon, it has its work cut out for itself.

chart of the day, linkedin, groupon, zynga stock performance, may 2012

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Saturday, May 5th, 2012 news No Comments

Where Do LinkedIn Users Work? (LNKD)

Source: http://www.businessinsider.com/chart-of-the-day-where-do-linkedin-users-work-2012-2

LinkedIn has about 150 million users. In which industries do they work? Zoomsphere has the stats. We have the chart.

By the way, our guess is that the “higher education” category includes college students.

Chart of the day LinkedIn users

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Sunday, February 26th, 2012 news No Comments

Hopefully You’re Not A Short Term Investor In Tech IPOs (P, JIVE, DMD, GRPN, ZNGA, LNKD)

Source: http://www.businessinsider.com/chart-of-the-day-hopefully-youre-not-a-short-term-investor-in-tech-ipos-2011-12


From Demand Media to LinkedIn to Pandora to Groupon, and then Zynga and Jive, 2011 was the year private companies finally started breaking into the public markets.

It’s all set up for next year when Facebook finally IPOs. That should be one of the biggest, most interesting events of the year.

But before we jump into 2012’s IPO market, we’re taking a look at how investors treated this year’s IPOs. As you can see, buying into a tech IPO on the open market was a losing move. (Of course, buying into any stock and hoping to win the investing game is a losing move.)

Will these crappy short term stock performances affect the next wave of IPOs? We doubt it. Each company is different. And Facebook is the big one everyone has been excited about.

chart of the day, tech companies' value since ipo, dec 30 2011

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Friday, December 30th, 2011 news No Comments

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