local businesses

Yelp Visits Are Often Followed by Purchases From Local Businesses

source: http://www.marketingcharts.com/wp/interactive/yelp-visits-are-often-followed-by-purchases-from-local-businesses-30754/

Nielsen-Yelp-User-Actions-Post-Site-Visit-Jul2013Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they find tends to have a powerful influence on them: about half of Yelp users make their purchase decisions after visiting the site, with that figure slightly higher among those who visit from a mobile device. In another nod to how Yelp users leverage the site as a stop along their purchase journey, the data shows that almost all either follow their visit with a call or visit to – or purchase from – a local business.

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Monday, July 1st, 2013 news No Comments

Foursquare gives business owners their own app to manage specials, track customer visits

Source: http://www.engadget.com/2013/01/29/foursquare-for-business-ios-app/

Foursquare gives business owners their own app to manage specials, track customer visits

Foursquare just recently tweaked its privacy policy to share more user information with local businesses, and it looks like it’s already putting some of that data to use in a new app now that the policy has gone into effect. Launched today for the iPhone and iPod touch, Foursquare for Business is just that — an app designed for business owners instead of customers. In addition to letting managers upload new photos and refresh their specials regularly, it’ll also give them a peek into customer activity at their business (or businesses), including information on check-ins and the ability to keep an eye on their top customers. As Foursquare notes in its privacy policy, though, you can opt out of having that check-in information visible to businesses in the app’s privacy settings.

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Via: About Foursquare

Source: iTunes

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Tuesday, January 29th, 2013 news No Comments

Facebook’s Latest Move Shows How Hard It Is To Get People To Check In (FB)

Source: http://www.businessinsider.com/facebook-social-wi-fi-check-ins-2012-11

Facebook check-ins

Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are.

It is testing a new service that offers local businesses free Wi-Fi through a router. To get online, customers must either check in using Facebook or get a passcode.

Facebook will provide the router for free, but businesses must pay for the Internet connection.

How does this help businesses? The check-in offers two chances for them to get free promotion on Facebook.

When users check in, they post their location with the business’s name on their Timeline and on friends’ News Feeds.

After they check in and get access, they’re directed to the business’s Facebook page. If they click Like on that page, that action also gets broadcast.

Facebook, in turn, can try to get the business to buy ads that make these check-ins and Likes more prominent in the News Feeds of customer’s friends.

In order to access Facebook Wi-Fi, customers must first check in to the local business. After checking in, the router directs you to the business’s Facebook page, which may have deals or discounts.

Facebook tells us this actually started as a hackathon project. That’s why they’re only testing the service at a few local businesses for now. Back-of-the-envelope math suggests it would take a lot of ad spending to earn back the cost of the router.

In theory, this might be a threat to Foursquare, whose mobile app centers around check-ins. A lot of people worried about Foursquare when Facebook first launched check-ins in 2010.

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But the real problem that Facebook and Foursquare seem to face is apathy. Only 10 percent of adults use check-in services, according to a Pew Internet study conducted in May. For smartphone users, the number is a little higher at 18 percent. But so far, the prospect of deals and discounts hasn’t proved compelling for most people.

Even Foursquare has started talking about how people use its app without checking in to find local information.

Maybe free Wi-Fi will prove a better incentive.

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Friday, November 2nd, 2012 news No Comments

Two Social Success Stories – Groupon and FourSquare

Groupon can add the following useful features:

– allow users to request the category, type, or even specific coupons they want — this can generate insights about demand and also tailor the offerings to the individuals; right now, most of the offers are local but are not relevant to me

FourSquare can add relationships with local businesses to offer specials or deals to frequent check-ins or Mayors — down to the specific Starbucks store or local hardware store.

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Thursday, June 3rd, 2010 analytics, trends No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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