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Adobe acquires Behance, sets sights on community-driven Creative Cloud
Source: http://www.engadget.com/2012/12/20/adobe-acquires-behance/
Well, it looks like Adobe is wrapping things up nicely before the long holiday weekend. Mere days after the most recent round of updates, the software outfit has just announced its acquisition of Behance, the online portfolio community for creatives in a number of disciplines. Founded in 2006 by CEO Scott Belsky, they NYC-based outfit will remain it’s current location and retain all of its 32 current employees. Touting over 1 million active users and 90 million project views in the past month, Behance is an online repository for portfolios, feedback, inspiration and the hiring of creative pros. Adobe is planning to fully integrate the design community’s wares into it’s Creative Cloud arsenal “allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.” For now, there won’t be any changes for free and paid members of the Behance offerings, but Adobe is evaluating how to integrate the paid portions into Creative Cloud memberships with the free option from the community remaining as such. Head on past the break to take a gander at the full announcement.
Continue reading Adobe acquires Behance, sets sights on community-driven Creative Cloud
Your Instagram Data Is Now Officially Facebook Data
Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data
A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.
Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:
Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.
Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:
Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
This was inevitable, but at least now it’s official. [Instagram via TechCrunch]
Facebook’s Latest Move Shows How Hard It Is To Get People To Check In (FB)
Source: http://www.businessinsider.com/facebook-social-wi-fi-check-ins-2012-11
Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are.
It is testing a new service that offers local businesses free Wi-Fi through a router. To get online, customers must either check in using Facebook or get a passcode.
Facebook will provide the router for free, but businesses must pay for the Internet connection.
How does this help businesses? The check-in offers two chances for them to get free promotion on Facebook.
When users check in, they post their location with the business’s name on their Timeline and on friends’ News Feeds.
After they check in and get access, they’re directed to the business’s Facebook page. If they click Like on that page, that action also gets broadcast.
Facebook, in turn, can try to get the business to buy ads that make these check-ins and Likes more prominent in the News Feeds of customer’s friends.
In order to access Facebook Wi-Fi, customers must first check in to the local business. After checking in, the router directs you to the business’s Facebook page, which may have deals or discounts.
Facebook tells us this actually started as a hackathon project. That’s why they’re only testing the service at a few local businesses for now. Back-of-the-envelope math suggests it would take a lot of ad spending to earn back the cost of the router.
In theory, this might be a threat to Foursquare, whose mobile app centers around check-ins. A lot of people worried about Foursquare when Facebook first launched check-ins in 2010.
!
But the real problem that Facebook and Foursquare seem to face is apathy. Only 10 percent of adults use check-in services, according to a Pew Internet study conducted in May. For smartphone users, the number is a little higher at 18 percent. But so far, the prospect of deals and discounts hasn’t proved compelling for most people.
Even Foursquare has started talking about how people use its app without checking in to find local information.
Maybe free Wi-Fi will prove a better incentive.
Please follow SAI on Twitter and Facebook.
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All you need to do is choose a city and a neighborhood to get started. From there you can narrow down your options by choosing the number of bedrooms you want in your apartment and a price range. As you make your selections, Lovely will provide you with a grid of photos depicting the various apartments available to you. From there you can click on anything appealing for more information and view the entire listing if you choose. While browsing on a map is great, sometimes you just want to pick the places that look the best before you worry too much about the exact location. Lovely’s new tool helps you do just that.
Why LinkedIn Just Expanded Its Ad Products In 200 Countries
Source: http://www.businessinsider.com/why-linkedin-just-expanded-its-ad-products-in-200-countries-2012-8
LinkedIn just made huge new bet on global expansion.
Although the networking site operates in 200 countries, until today, companies could only buy LinkedIn Ads in English. Quel dommage.
Catering to its growing user-base, LinkedIn today began offering ads in 17 different languages, including Japanese, Czech, Indonesian, Malay, and Russian.
The site itself has operated in 17 local languages since June 30 of this year.
According to LinkedIn’s blog, the expansion “allows a finance executive in Brazil to use Spanish to connect with clients in Spain, while a tech company in Hong Kong can frame its message in Dutch to pursue customers in Amsterdam.” (See examples, right).
If you look at LinkedIn’s net revenue by geographic location, as disclosed in the company’s SEC filings, you can see that the company needs to become less dependent on America:
Even though LinkedIn’s revenue increased by 81 percent in the United states in the six months that ended June 30, that’s actually LinkedIn’s most modest percentage growth compared to other geographic regions. Canada, Latin America, and South America increased by 152 percent; Europe, the Middle East, and Africa by 104 percent; and the Asian Pacific increased by 165 percent.
LinkedIn’s international revenue increased by $42.7 million! and $81 .4 million in the three months and the six months that ended on June 30, respectively.
Clearly, LinkedIn expects future revenue growth to be more aggressive abroad than in the U.S.
Please follow Advertising on Twitter and Facebook.
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Some of the world’s most beautiful and historic places are in some of the most difficult to visit locations. If globetrekking isn’t in your budget, take a desktop vacation instead with the Google World Wonders Project and view beautiful places like the Toshodai-ji Temple in Japan, the Royal Botanic Gardens of Kew in the UK, or the old town of Ouro Preto in Brazil.
The World Wonders Project uses Google’s Street View technology to take you on virtual tours of some of the world’s most historically significant places. With destinations in North and South America, Europe, Asia, and Australia, you can browse areas of interest by selecting a continent or a theme from the menus at the top of the page, by clicking through the photo carousel in the center, or even by clicking and dragging the globe at the bottom until you see something you like. Then, just click “explore this site now” to take a Street View-powered walking tour.
The links on the right side of the page will give you more information about the location, related videos and other walkthroughs, and even photos and 3D models of the location so you can see more detail. It’s definitely not as good as going and experiencing some of these beautiful places on your own, but if you’re stuck at your desk, it may be the next best thing. Best of all, if you have a Panoramio account, you can even contribute some of your own photos, if you ever do visit.
Hit the link below to give it a try, and check out this related video for a fun behind the scenes look at how all of these images were captured. Have you been to any of these places yourself, or did we inspire you to pack your bags? Let us know where you’ve been in the comments below.
AmazonSupply launches, offers up lab and janitorial supplies in same convenient location
Source: http://www.engadget.com/2012/04/23/amazonsupply-launches-offers-up-lab-and-janitorial-supplies-in/
If you’re like us, there’s nothing you hate more than having to go to different sites to pick up your pneumatics and abrasives. Thankfully, Amazon, that aggregator of all things with a price tag, has launched AmazonSupply, a site serving a broad range of industrial and business categories, including such favorites as fasteners, power & hand tools, fleet & vehicle maintenance and cutting tools. The site also offers up such Amazonian favorites as free shipping for Prime customers. AmazonSupply features some 500,000 plus items at present and 365-day returns. More info can be found in the press release after the break.
AmazonSupply launches, offers up lab and janitorial supplies in same convenient location originally appeared on Engadget on Mon, 23 Apr 2012 09:51:00 EDT. Please see our terms for use of feeds.
AmazonSupply launches, offers up lab and janitorial supplies in same convenient location
Source: http://www.engadget.com/2012/04/23/amazonsupply-launches-offers-up-lab-and-janitorial-supplies-in/
If you’re like us, there’s nothing you hate more than having to go to different sites to pick up your pneumatics and abrasives. Thankfully, Amazon, that aggregator of all things with a price tag, has launched AmazonSupply, a site serving a broad range of industrial and business categories, including such favorites as fasteners, power & hand tools, fleet & vehicle maintenance and cutting tools. The site also offers up such Amazonian favorites as free shipping for Prime customers. AmazonSupply features some 500,000 plus items at present and 365-day returns. More info can be found in the press release after the break.
AmazonSupply launches, offers up lab and janitorial supplies in same convenient location originally appeared on Engadget on Mon, 23 Apr 2012 09:51:00 EDT. Please see our terms for use of feeds.
Android study finds privacy and security risks related to in-app advertising
Source: http://www.engadget.com/2012/03/19/android-study-privacy-security-risks-in-app-ads/
Continue reading Android study finds privacy and security risks related to in-app advertising
Android study finds privacy and security risks related to in-app advertising originally appeared on Engadget on Mon, 19 Mar 2012 15:53:00 EDT. Please see our terms for use of feeds.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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