Long

Mobile App Revenue Has A Long Tail

Source: http://www.businessinsider.com/chart-of-the-day-mobile-app-revenue-has-a-long-tail-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Mobile apps are not a “sink or swim” proposition.

According to Flurry, the revenue share from apps outside of the top 100 ranked titles on iOS and Android will increase from 45% in 2010 to an expected 68% this year.

Note that this only includes premium and in-app revenue, which Flurry expects to account for 77% of mobile app revenue this year (although ad revenue is the fastest growing category).

The changing revenue distribution of mobile apps reflects the proliferation of the app economy in the past two years, but also a repudiation of the idea that you need to be in the top 25 of the app store to make any money.

chart of the day, mobile apps revenue, august 2012

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Wednesday, August 1st, 2012 news No Comments

Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2

Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.

comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

chart of the day, avg time spent on social media sites, feb 28 2012

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Wednesday, February 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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