losing

Here’s How Much Money The New York Times Was Losing On About.com (NYT)

Source: http://www.businessinsider.com/heres-how-much-money-the-new-york-times-was-losing-on-aboutcom-2012-8

new york times building, new york times, nyt building, nyt, night shot, nyc, sept 2011, business insider, dng

IAC has agreed to buy About.com from the New York Times for $300 million in cash, according to Bloomberg, and no wonder—the encyclopedia site was losing barrowloads of cash.

But the sale won’t fix NYT’s overall digital problems—it’s still seeing declining digital revenues, which mostly come from selling ads.

NYT bought About for $410 million in 2005, in one of those great, doomed attempts to move a newspaper brand into the digital age.

Here are About’s most recent top and bottom lines, according to Bloomberg, almost all of which come from ad sales:

The website’s revenue fell 8.7 percent to $25.4 million last quarter, and it posted an operating loss of $186.8 million

IAC boss Barry Diller will combine About with Ask.com. Hopefully, he has a plan to fix About’s pitiful revenue side.

Meanwhile, here’s the picture at the Times before the sale, per the most recent 10-Q:

Digital advertising revenues decreased 4.0% and 7.2% in the second quarter and first six months of 2012, respectively.

That portends more structural changes at the paper in the near future.

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Monday, August 27th, 2012 news No Comments

Apple Kills The Text Message (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apple-kills-the-overpriced-text-message-2012-1


Apple’s iMessage is killing off the overpriced text message, at least for a narrow group of iPhone owners.

Graphic designer Neven Mrgan posted this chart showing how his text messaging use changed after Apple released iOS 5 with iMessage. As you can see, it dropped dramatically.

Most of Mrgan’s friends are iPhone owners, so iMessaging is free between them. If you own an iPhone but most of your friends are on Android, RIM, or feature phones, you’re still going to have to pay for text messages.

Regardless, the writing is on the wall for text messaging. Carriers are going to be losing one of their easiest sources of profits.

chart of the day, sai, text messaging use, jan 3 2012

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Tuesday, January 3rd, 2012 news No Comments

Hopefully You’re Not A Short Term Investor In Tech IPOs (P, JIVE, DMD, GRPN, ZNGA, LNKD)

Source: http://www.businessinsider.com/chart-of-the-day-hopefully-youre-not-a-short-term-investor-in-tech-ipos-2011-12


From Demand Media to LinkedIn to Pandora to Groupon, and then Zynga and Jive, 2011 was the year private companies finally started breaking into the public markets.

It’s all set up for next year when Facebook finally IPOs. That should be one of the biggest, most interesting events of the year.

But before we jump into 2012’s IPO market, we’re taking a look at how investors treated this year’s IPOs. As you can see, buying into a tech IPO on the open market was a losing move. (Of course, buying into any stock and hoping to win the investing game is a losing move.)

Will these crappy short term stock performances affect the next wave of IPOs? We doubt it. Each company is different. And Facebook is the big one everyone has been excited about.

chart of the day, tech companies' value since ipo, dec 30 2011

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Friday, December 30th, 2011 news No Comments

A new definition of “digital” – the collection of habits and expectations of modern users

By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations.  If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.

Thank you all for your comments and retweets.

HamiltonWallaceA New Definition of Digital: http://bit.ly/2deV5u Article nails how “digital” is changing behavior. Listen-up marketers!

glenngabeA New Definition of ‘Digital’ http://bit.ly/2deV5u via @acfou on ClickZ

belindaangRT @randymatheson: Do we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

randymathesonDo we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

jonnylongdenRT @arkley68: Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

BennaPReading: the new definition of ‘digital’ from @acfou -via Clickz – excellent and informative read http://www.clickz.com/3635052

bwhigamInteresting POV – A New Definition of ‘Digital’ – http://bit.ly/2deV5u

MJinNYCRT @acfou – Branding is dead; targeting is dying; social media is not media- A new definition of digital? – http://bit.ly/TTTPC

acfouBranding is dead; targeting is dying; social media is not media – if you believe this new definition of “digital” – http://bit.ly/TTTPC

SgtWiggidyA new definition of Digital – http://bit.ly/2deV5u – Good Read!

jacqueswarrenNot so hot about his definition of digital, but this is certainly an action packed article !! http://bit.ly/2deV5u

Adtraction_RAJ_The new definition of digital – not just websites anymore. http://bit.ly/pAfEP

arkley68Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

MPPR755DCSRT @kathymbaird Defining ‘digital’ http://tinyurl.com/yb5f9tq I work with a ‘digital’ team I teach a ‘digital’ course. This about sums it up

jeanaandersonI just had this conversation at an interview Tues: Is Digital killing the brand? Is creative losing its pull? http://www.clickz.com/3635052

RaynaNyc‘A New Definition of Digital’ http://bit.ly/Xn2Gr Thought provoking post by @acfou (via clickz)

HeidiPatmoreRT @Jussipekka Reading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

kathymbairdDefining “digital” http://tinyurl.com/yb5f9tq. I work with a “digital” team. I teach a “digital” course. This about sums it up.

mktmobileA New Definition of ‘#Digital': is not about products, it’s all about habits and expectations http://bit.ly/iTH67

fsdigitalA New Definition of ‘Digital’? : http://bit.ly/moxhd

konsultantasRT @baltix A New Definition of ‘Digital’ http://htxt.it/ZnVv

JussipekkaReading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

baltixA New Definition of ‘Digital’ http://htxt.it/ZnVv

sunshooter81A New Definition of ‘Digital': Many people actively search for things online. And the moment they type i.. http://bit.ly/19irO8

DeanLandRecommended reading. Good piece from AC Fou: RT @acfou: How do you define “digital”? I define it thusly … http://bit.ly/TTTPC

acfouHow do you define “digital”? I define it thusly … http://bit.ly/TTTPC

LevickHow the new definition of “digital” is shaping marketing trends (from @acfou) http://bit.ly/Xn2Gr

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Thursday, September 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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