Low

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
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NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

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Monday, November 5th, 2012 news No Comments

Prices Sink To A 10-Year Low Crushing Spain, Italy And Greece

Source: http://www.businessinsider.com/olive-oil-prices-10-year-low-spain-italy-greece-2012-5

olive oil

Nothing seems to be going right for the debt-laden countries in southern Europe.

According to the Financial Times Javier Blas, wholesale olive oil prices are at 10-year low:

“The market is in serious crisis,” said Pekka Pesonen, head of the Copa-Cogeca farming union in Brussels. “This crop is vital for the main producing countries in terms of maintaining employment in their rural areas.”

The price of premium-quality extra virgin olive oil in the wholesale market fell this month to $2,900 a tonne, the lowest since 2002 and down more than half from nearly $6,000 a tonne in 2005, according to the International Monetary Fund.

Olive oil is also suffering from a major supply glut and increased competition from cheaper vegetable oil alternatives.

SEE ALSO: Here’s How Greece Can Dominate The Lucrative Global Olive Oil, Feta Cheese And Greek Yogurt Business >

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Monday, May 28th, 2012 news No Comments

Americans Haven’t Been This Angry About The Economy Since March 2009

Source: http://www.businessinsider.com/americans-havent-been-this-angry-about-the-economy-since-march-2009-2012-1


According to the Chicago Booth/Kellogg School Financial Trust Index (h/t WSJ’s Sudeep Reddy), only 23% of Americans trust the financial system.  And 62% are either “angry” or very “angry” about the state of the economy.

Trust in the financial system hasn’t been this low and anger in the economic situation hasn’t been this high since March 2009.  And March 2009 was when the S&P 500 hit that horrific low of 666.

“In an election year, this certainly indicates the importance of the economy to the political agenda,” wrote Paolo Sapienza.  Sapienza co-authored the index with Professor Luigi Zingales.

chart

chart

Then again, March 2009 turned out to be an amazing time to buy stocks.

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Friday, January 27th, 2012 news No Comments

Netflix’s Bad Stock Timing (NFLX)

Source: http://www.businessinsider.com/chart-of-the-day-netflix-2011-11

Netflix “is showing investors how not to buy and sell stock,” says the Bespoke Investment Group.

Last night it sold $200 million worth of stock at $70 a share. It had to sell that stock as part of a deal to raise another $200 million in the form of convertible notes. The financial moves will dilute shareholders by about 10%, according to Credit Suisse.

The timing is really embarrassing for Netflix because it spent $200 million buying back shares at an average price of $218 during the first half of the year.

Buying high and selling low is not how you should do it.

For what it’s worth, as you can see in the chart below, Netflix’s timing wasn’t always terrible! It was pretty smart buyer until the second quarter of 2011.

chart of the day, netflix stock price and stock repurchases

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Wednesday, November 23rd, 2011 news No Comments

Coupon Redemptions Grow 27%

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/D3SJYD6L0qE/

Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.

News of the Coupon’s Death is Greatly Exaggerated After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/D3SJYD6L0qE" height="1" width="1"/>

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Wednesday, April 14th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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