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3 in 5 Web Users Read Online Newspapers
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/-Sa6RZtikDw/
Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data.
57% of Web Audience Read Online Paper in May Online newspapers received about 123.9 million unique US visitors in May 2010, or roughly 57% of the total monthly US unique internet audience of about 215.7 million users. Those visitors [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/-Sa6RZtikDw" height="1" width="1"/>
Coupon Redemptions Grow 27%
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/D3SJYD6L0qE/
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.
News of the Coupon’s Death is Greatly Exaggerated After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/D3SJYD6L0qE" height="1" width="1"/>
Evian baby viral video has much higher ROI than Etrade baby superbowl ad
The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.
Etrade Baby Ad
Evian Baby Viral Video
Cybercrooks Target Social Networks
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/16mASWhC9kU/
Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.
Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/16mASWhC9kU" height="1" width="1"/>
Google Grows, Yahoo & Bing Decline
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/eGi2lbpaZDQ/
Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, while Yahoo Search, Bing and Ask.com received 16.38%, 8.96% and 2.56%, respectively, according to an analysis by Experian Hitwise.
Despite a significant challenge from Bing since the alternative search engine’s introduction in June, Google’s share of search increased [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/eGi2lbpaZDQ" height="1" width="1"/>
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/
The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.
While internet-enabled TVs are only expected to account for about 3% [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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