MacRumors

Apple’s Trying to Wean Itself Off of Samsung’s Chips [Apple]

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/8O806JeMPqs/report-apples-trying-to-wean-itself-off-of-samsungs-chips

Report: Apple's Trying to Wean Itself Off of Samsung's Chips While Apple and Samsung have been duking it out over patents, there’s always been the quiet, underlying irony that Samsung makes a whole bunch of the chips Apple relies on. Now, according to reports from CNET and MacRumors, Apple’s trying to change that.

It’s not exactly surprising. Apple already hired a big chip designer out from under Samsung. Now they’re just taking the next steps.

As an industry source put it to CNET:

“The Apple-Samsung relationship has deteriorated to such a poor point that they’re just looking to fill contractual obligations, then make a change.”

That change, it seems, is moving to the Taiwan Semiconductor Manufacturing Company at 20 nanometers, a company that no doubt considers the giant’s business a huge boon. There are also rumors that Apple and Intel have been in talks when it comes to more advanced 14 nanometer production, though that seems further off.

A change like this doesn’t happen in an instant because it’s such a huge shift, but that makes it all the more noteworthy that it’s starting. If you thought Apple and Samsung were just going to kiss and make up, you were probably a bit deluded from the start, but this just goes to show that the rift is ever-widening. [CNET, MacRumors]

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Sunday, October 14th, 2012 Uncategorized No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

like the iPod touch, only bigger (updated)

Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.

Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].

iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceMacRumors, The Consumerist  | Email this | Comments

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Wednesday, March 31st, 2010 news No Comments

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