mad men

Twitter Makes Its Biggest Partnership Deal Ever

Source: http://www.businessinsider.com/pepsi-and-twitter-make-a-global-music-partnership

jack dorsey twitter money suitcasePepsi and Twitter have made a year-long global campaign that is the biggest partnership a marketer has made with Twitter to date. It will include video (live streaming and original), pop-up concerts to be announced on Twitter, compiling trending topics into a weekly video digest, and free music downloads at @Pepsi.

Here’s what Jaguar had to say about being depicted bartering sex for selecting a creative agency on “Mad Men.”

Brands are now seeking influential Instagrammers to promote their events and products. Here are some crazy examples.

After BMW’s Mini completed its ad review, which started in January, the company decided to stick with its incumbent agency: Butler Shine Stern & Partners.

Discovery Channel TV show “Dirty Jobs” has inspired a line of cleaning products of the same name. The cleaning products’ promotional campaign has an estimated cost of between $20 and $25  million.

Mobile marketing tech firm FunMobility is set to release an integrated mobile marketing suite that is designed to help brands amp up user engagement June 12. 

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Wednesday, May 30th, 2012 news No Comments

AMC’s Advertising Shows Are A Mess

Source: http://www.businessinsider.com/chart-amcs-advertising-shows-are-a-mess-2012-5

Mad Men The Pitch AMC Ratings 2012

Early last week, we chronicled how AMC’s advertising competition show, The Pitch, had some seriously awful ratings.

The low ratings prompted AMC to move The Pitch from its Monday time slot to Sundays, following AMC’s other advertising show, Mad Men.

It’s hard to say the move didn’t work—viewership has doubled— but a new trend is emerging: Mad Men is struggling.

The most recent episode, which aired on Sunday, had just under two million viewers or one-third less viewers for when Mad Men first aired a one-hour episode this season on March 25. (It’s an over 45% drop-off from the 3.535 million viewers Mad Men claimed during its two-hour premier in March.)

It should be noted Mad Men debuted with record ratings and is still beating last season’s average. Although Netflix took credit for an added million viewers, i.e. the bulk of the difference between the record premiere and last season’s average.

We’ve mentioned it a few times before, but advertising shows traditionally do not work.

Despite not having a single positive trend in ratings since the season began, Mad Men will fare a lot better than The Pitch, which has failed to cross the 0.1 threshold from Nielsen since its debut while being described as an oversimplification, outdated and phantasmagoricaly awful from critics.

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Thursday, May 24th, 2012 Uncategorized No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9Yzb5sCzx-I/netflix-voyeur

The New York Times takes an interactive look at what Netflix users are watching in a dozen U.S. cities, including my backyard, Boston. My neighbors are watching what now?

Oh, just Mad Men, it seems, with a sizable pocket in Cambridge. We’re so liberal.

And why the heck was Eagle Eye so popular on the North Shore last year? Anyone? [New York Times via Slashdot]


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Sunday, January 10th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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