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drag2share: The Emergence Of Native Ads On Mobile, And How They’re Turning Mobile Advertising On Its Head

source: http://feedproxy.google.com/~r/businessinsider/~3/JsDLD3lfkaE/the-emergence-of-native-ads-on-mobile-2013-8

u.s. mobile

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

The advertising industry can’t quite seem to figure out how to advertise effectively to these audiences. Many mobile ads are simply banner or search ads bought inadvertently as advertisers aim for digital audiences.

Native ads are being touted as the new formats that will bring real depth and differentiation to the mobile ad market.

But what exactly is a native ad on mobile? Is it just an ad unit that was designed to show on a mobile device?

In a new report from BI Intelligence on native ads and native ads on mobile, we interview a half-dozen industry experts, we explain away the confusion surrounding native mobile ads, we categorize the various types of native ads that have gained traction on mobile, and we examine the growing role played by publishers and agencies in nurturing the native-mobile ecosystem and upending the traditional banner ad.


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Friday, August 2nd, 2013 news No Comments

drag2share: Which Digital Channels are Most Effective at Customer Acquisition

source: http://feedproxy.google.com/~r/businessinsider/~3/L5igeZYUM74/social-media-lags-as-direct-customer-referrer-but-could-be-fueling-organic-purchases-2013-7

E-commerce retail sites are acquiring just .18% of their online customers via Facebook and Twitter, according to a study released June 25 by Custora.

The study analyzed Google Analytics data linked to 72 million customers — an online visitor who purchased something — from 86 U.S. online retailers across 14 industries.

(E-commerce sites typically add tags to their links across the Web, in both paid and non-paid placements, in order to track the source of their leads and sales in Google Analytics.)

Organic search continues to grow as a channel, accounting for nearly 17.53% of customers acquired in the first half of 2013, according to the study, led by data scientist Aaron Goodman.

E-mail has more than quadrupled its share of customer acquisition volume over the last four years, making it the fastest-growing among all the channels tracked in the study.

Other search-related channels also performed well.

Social media ranked low as a customer-generation channel. That said, Facebook is showing some potential. In 2009, less than .01% of new online retail customers came from Facebook, compared to .17% so far this year.

Twitter has never accounted for more than .01% of new retail customers during the five-year study. Worse, a Twitter customer’s lifetime value was 23% less than the average across all customer sources.

There is more than one way to interpret Custora’s data.

One could conclude that social! media i s ineffective as an e-commerce customer acquisition tool. But another way to look at it is that online retail sites simply aren’t putting a lot of resources into marketing themselves on social media, and are favoring search and e-mail channels instead.

Also, even if social media still isn’t there yet as a reliable direct source of customers, there’s no way to tell how many customers were in fact influenced by content they saw on social media, and visited retailers’ sites later.

Download the chart and data in Excel.

BII customer acquisition channels


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Wednesday, July 17th, 2013 news No Comments

Google Wallet update purportedly leaks plans for a real-world card, transfers and transit passes

Source: http://www.engadget.com/2012/11/01/google-wallet-update-purportedly-leaks-plans-for-real-world-card/

Google Wallet update purportedly leaks plans for a realworld card, transit passes and transfers

Google Wallet hasn’t had much uptake in the real world. When most of its use has revolved around one carrier, few payment points and even fewer phones, most of us have had to sit on the sidelines. If an Android Police source really did come across a leaked future build of Google Wallet as he claims, though, we may know how Google surmounts that problem: going old school with a real-world card. Screenshots in the app supposedly show a mail-in option for plastic that could completely replace credit and debit cards without turning to NFC. Any charges after a typical swipe of the magnetic strip would simply go to whatever payment source is set as Wallet’s default, letting minimalists slim down their actual wallets while sharing in the same discounts as their phone-wielding counterparts. Digital-only purists would still get something out of the deal, as the update could also bring person-to-person money transfers and support for mass transit cards. How soon the as yet unconfirmed app would appear is still a mystery, but it dovetails with Google teasing a Wallet revamp that’s rumored to take mobile use beyond its Android-only roots; we just didn’t anticipate that the company might bypass our phones altogether.

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Google Wallet update purportedly leaks plans for a real-world card, transfers and transit passes originally appeared on Engadget on Thu, 01 Nov 2012 16:54:00 EDT. Please see our terms for use of feeds.

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Thursday, November 1st, 2012 news No Comments

Why Digital Kicks Traditional Marketing in Cost Effectiveness

Why Digital Kicks Traditional Marketing in Cost Effectiveness by Augustine Fou from Dr Augustine Fou

Marketing Channel Cost Comparison on CPM basis – to reach 1,000 users or impressions.
TV vs digital
radio vs digital
TV vs radio
display ads vs search ads
direct mail vs tv
direct mail vs digital

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Friday, March 16th, 2012 digital No Comments

The Most Overpaid CEOs In America (OXY)

Source: http://www.businessinsider.com/obermatt-overpaid-underpaid-ceos-america-2012-2


oil occidental irani

Executive compensation is one of the most ironic hotly-debated topics out there.  It’s hotly debated because people often complain that CEOs are overpaid.  It’s ironic because most of the people who complain about excessive pay have the capacity to do something, yet they do nothing.

You see, every year shareholders of a company are mailed a Form DEF 14A, also known as the proxy statement. In the proxy are the details of the company’s executive compensation plans, and they are typically written plain English.  If shareholders don’t like the plan, they vote it down.

But many shareholders will receive the proxy in the mail and throw it right into the trash. And by default, they vote in favor of whatever plan is recommended by the Board.

Anyways, research firm Obermatt (via The Economist) computed the excess pay of CEOs of the S&P 100 companies.  Excess pay is calculated as deserved pay less actual pay.  Deserved pay is measured considering earnings growth and shareholder return and the compensation practices of peer group companies.

On the top of the “Most Overpaid” list is Occidental Petroleum’s Ray Irani. Irani is widely considered the poster child of excessive pay.

On the bottom are fan favorites Steve Jobs and Warren Buffett.

Here’s a chart of Obermatt’s rankings courtesy of The Economist:

chart

SEE ALSO: These CEOs Were Paid $100+ Million To Quit >

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Join the conversation about this story »

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Tuesday, February 7th, 2012 news No Comments

Blockbuster’s Last Gasp to Occur in 2011 [Rip]

Source: http://gizmodo.com/5584255/analyst-blockbusters-last-gasp-to-occur-in-2011

Analyst: Blockbuster's Last Gasp to Occur in 2011Blockbuster? We knew it was dying, courtesy Redbox, Netflix and the changing ways people consume their entertainment, but when will it finally expire? Probably next year, according to one analyst and the company’s own balance sheet. Updated.

It’s a balance sheet that’s continually losing money, with the latest blow coming last quarter, when Blockbuster bled $65 million, reported 24/7 Wall St analyst Douglas A. McIntyre. Life’s become so dire, in fact, that Blockbuster is mulling Chapter 11 to eliminate debt.

While the remaining 6,000 stores is nothing to sneeze at (my late hometown one not amongst them), there is precedence for massive, simultaneous closures in rival Movie Gallery. That company had 2,400 stores, you see, and it shuttered them all back in February.

Ending on a positive note, the company could have a Redbox/Netflix hybrid future with its existing supermarket kiosks and mail service. So here’s hoping that happens, some people can keep their jobs, and Blockbuster’s predicted “demise” in 2011 is merely a metamorphosis into something a bit leaner and meaner. Competition is good, and all that.

Update: Reader Josh writes in with an additional bit of depressing news for Blockbuster:

[W]hen considering the future of Blockbuster kiosks, Blockbuster doesn’t actually own any of kiosks. NCR owns and operates all of them. Blockbuster just gets a small licensing royalty for them. So, Blockbuster definitely doesn’t have a chance at sustaining itself on those kiosks.

Ho hum. [Yahoo via Neatorama]

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Monday, July 12th, 2010 news No Comments

Microsoft Is Still Huge

Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous

Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.

In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.

So Microsoft revealed some numbers to serve as a reminder:

• 150 million Windows 7 licenses sold

• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010

• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009

• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers

• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users

• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009

Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]

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Sunday, June 27th, 2010 news No Comments

April Fools! Gmail Autopilot writes perfect email responses for you automagically

gmail-cadie

last year, it was Gmail Paper — write email and it automatically prints and sends postal mail to grandma!  Awesome!  Happy April Fools 2009

cadie-2

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Wednesday, April 1st, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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