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Mobile Accounts For Over 60 Percent Of Pandora’s Ad Revenues

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to drive Pandora’s ad business.

Mobile ad revenues for its fiscal third quarter were $66 million, up from an estimated $53 million a quarter prior. Mobile accounted for 62 percent of total ad revenues, compared to 59 percent in the second quarter. 

Overall mobile revenues, including subscriptions, increased $15 million in the quarter to $74 million.

Pandora is a prime example of how mobile is transforming what were once Web-based companies. With 77 percent of usage now coming from mobile— not to mention a majority of revenues— Pandora is essentially a mobile company.  

pandora ad revenues 

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mf Mobile Accounts For Over 60 Percent Of Pandoras Ad Revenues


Last week, The Daily reported that Kanye West‘s charity spent more than a half-million dollars in 2010—but none of that money went to actual charitable causes.

After analyzing federal tax filings, the iPad newspaper found that in 2010, the Kanye West Foundation had expenditures totaling $572,383, but the majority of that went to employee salaries and other overhead expenses.

The charity didn’t even donate a single cent to an actual charity that year. And now, West’s foundation is in the process of being dissolved.

Since it’s easy to get bogged down in the numbers, Statista took The Daily’s findings and compiled information from the foundation’s tax filings to create the below infographic explaining where Kanye West’s money went and what happened to his so-called charity foundation. Complete with West’s stunner shades, obviously.

Take a look below.

Kanye West Charity Infographic

Kanye West Charity Infographic

attached image
 

Now check out Adam Sandler’s embarrassing career by the numbers >>

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skin-cancer-screening

Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.

It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.

That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.

To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.

The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.

As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)

To make matters worse, employers are also reducing health insurance benefits in the workplace.

As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills. 

Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.

Now learn 6 ways to arm yourself against rising health insurance costs >

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Thursday, January 26th, 2012 news No Comments

Affiliates Pining for Pinterest

Source: http://blog.compete.com/2012/01/05/affiliates-pining-for-pinterest/

AUTHOR: Lindsey Mark, Compete.com  — January 5, 2012 at 3:33 pm

hot lips

Image from: akva / Shutterstock
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.

There are a few smart blogs out there talking about these trends, some are funny, like Regretsy.com’s compare and save section that features sellers that are ripping off buyers by reselling manufactured products for higher prices. Classic and often humorous examples of parasitic relationships.

Laughs aside, let’s take a look at one affiliate that’s been seeing some positive lift from Pinterest’s new-found fame. SkimLinks, an affiliate marketing technology with a “sweet twist” helps content creators and curators automate. Most publishers spend a majority of their time working on content and selling ad space. With SkimLinks, connecting affiliate links to content seems* like a snap and appears to be popular amongst monetized ‘pinners’ as a good option outside of the Amazon Affiliate Network. If November is any indication, the Pinterest & SkimLinks relationship is budding with Pinterest beating out Twitter as their number one inbound traffic referrer with a 9.47% Share of inbound traffic to the site. On the converse, SkimResources.com (a SkimLinks url) is ranked number 10 with 0.94% of outgoing traffic from Pinterest.com, just behind large networks like Etsy.com, Bing.com, YouTube.com, and Live.com. I anticipate that merchants that work with SkimLinks will have good things happen for them if Pinterest continues on the upswing, particularly as it’s often been framed in the context of wishlists & gifting.

Incoming Traffic to Skimlinks.com

Outgoing from Pinterest


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Tuesday, January 10th, 2012 news No Comments

You Won’t Believe How Big This Profitable 5-Person Startup Is

Source: http://www.businessinsider.com/you-wont-believe-how-big-this-profitable-5-person-startup-is-2011-11


adrian constantin tv links

We recently met with Adrian Constantin, the founder of video startup TV Links

TV Links is a video aggregator and search engine, serving up videos from hundreds of sites, similar to US startup Clicker.

It’s not the most innovative business in the world, but here’s what you should know about it: it’s bootstrapped, profitable, it claims 37 million monthly unique visitors, and it has only 5 employees

TV Links is not just impressive, it’s interesting because it’s a combination of two important trends: globalization, and the extreme capital efficiency of online businesses. 

Globalization: the company has developers in Romania, servers in Spain and in the US through Amazon, and most of its users coming from the US, UK and Canada. 

Extreme capital efficiency: the company basically outsources everything: hosting, advertising and even some development. 

TV Links’ one weak spot is that it gets the vast majority of its traffic from Google and so will live and die by SEO. But the company has ambitious plans; it’s even starting to produce its own original video. 

We once wrote that Instagram is the future of startups in part because of its extreme capital efficiency: it has over 10 million users and half a dozen staff (the other reason is distribution via app stores and social media). TV Links is another example of this extreme capital efficiency; unlike Instagram, it gets distribution through the more “traditional” medium of search engines, but unlike Instagram it’s also profitable. 

This new reality has broad implications beyond startups. If you’re wondering about the sky-high valuations of companies like LinkedIn or Twitter, part of your calculus should also take into account the fact that it’s now possible to build these very efficient businesses with huge global markets, something which wasn’t possible 10 years ago when “clouds” were still things in the sky and the internet population was counted in millions, not billions.

We will see many more of these ultra capital-efficient, globally-distributed online businesses in the future. 

MORE: Why Instagram Is The Future Of Startups →

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Wednesday, December 7th, 2011 news No Comments

Huge Company Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging

Source: http://www.businessinsider.com/company-bans-email-2011-12


In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online communication trends, this news should wake them up.

A huge French company has just banned the use of email within the company. Instead, having concluded that the vast majority of email is just time-wasting noise, it is switching all employees to a Facebook-like interface and instant messaging.

The company is Atos.  Susanna Kim of ABC reports:

CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam.  That’s why he hopes the company can eradicate internal emails in 18 months, forcing the company’s 74,000 employees to communicate with each other via instant messaging and a Facebook-style interface.

Caroline Crouch, a spokeswoman for the company, told ABC News the goal is focused on internal emails rather than external emails with clients and partners. Atos has already reduced the number of internal emails by 20 percent in six months.

When asked how employees have responded to the policy, Crouch told ABC News the overall response “has been positive with strong take up of alternative tools.”

Breton, Atos’s CEO, says he hasn’t sent an email in three years. (And he’s obviously managed to keep his job.)

This trend at the corporate level mirrors email trends among young people–the future workforce. As the chart below shows, the use of web-based email by the younger crowd is plummeting, as these folks communicate via Facebook, IM, and texting instead.

Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.

chart of the day, web-based email use by age year over year, nov. 18, 2011

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Sunday, December 4th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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